1. Chapter 14

2. How companies price Pricing specialist Feedback from product specialist Final pricing by finance and marketing

3. Consumer psychology and pricing Reference price Price quality inference Price cues

4. Pricing method Mark up pricing Value based pricing Going rate pricing

5. New product pricing Market skimming pricing Market penetration pricing

6. Promotional pricing Loss leader pricing Special event pricing Cash rebates Low interest financing (instabuy) Psychological discounting

7. Differentiated pricing Customer segment pricing Product form pricing Image pricing Channel pricing Location pricing Time pricing

8. Case: Dhaka metro rail 2.8 billion usd Smart card