1. Common Core Presented by Perri LaTerza

2.  BUSINESS  COMPUTERS  MARKETING  FAMILY/CONSUMER SCIENCE  BROADCAST  DRAFTING  ENGINEERING  WOODS  JOURNALISM  YEARBOOK

3. CTE classes are:  Hands-on  Project / Performance based learning  Real world applications

4.  Subway -- started by a 17 year old trying to earn money to fulfill his dream of becoming a doctor.  Borrowed $1000 from a friend.  Today – more than 38,000 stores in over 100 countries.

6. Students will study:  Economics  Business & Society  Communication Skills  Selling  Promotion  Distribution  Pricing  Financing

7.  Students work on projects to reinforce skills and learning of new material.  After several smaller performance based assessments – students will create a culminating project using all of the skills and objectives learned throughout several units.

8. Progression of Deeper Understanding

9. Students are to create/demonstrate:  Sports & Entertainment Promotional Plan  Develop a seasonal sales promotion plan for a sports and/or entertainment company  Present the plan in a role-playing situation to the company manager

10.  Communication  Analytical Knowledge  Critical Thinking & Problem-Solving  Production  Priorities/Time Management  Promotional Budgeting

11.  The following slides are portions of PowerPoint presentation from a BVSW sports marketing assignment.  These slides demonstrate higher level thinking, applications and deeper understanding

12. Detroit Tigers Created By: BVSW Sports & Entertainment Students

13. http://news.yahoo.com/video/detroitwxyz- 20910802/playoff-fever-for-detroit-tigers-fans- 30721518.htmlhttp://news.yahoo.com/video/detroitwxyz- 20910802/playoff-fever-for-detroit-tigers-fans- 30721518.html How Do We Continue This Excitement

14. WHO WAS MISSING? TEENAGERS

15. Objectives Increase teenage (ages 14-18) attendance by 40%. Influence teens (ages 14-18) to make better life choices in the heart of Detroit by creating 300 job opportunities aimed for them. Support local high schools by raising $30,000 for their baseball programs.

16. Schedule Monthly Dollar Day Week 1: Firework Show Week 2: Bobble Head Day Week 3: Kid Rock Concert

17. Billboard Facebook Radio Television Twitter Website Advertising

18. Responsibilities President & Executive Producer Marketing Director Company Manager Concert Director Concession Manager

19. Special Events Kid Rock Concert $ 16,000.00 Firework Night $ 30,000.00 Bobble Head Night $ 20,000.00 Advertising Facebook Free Twitter Free Channel 4 News (2) $ 5,000.00 Billboard (5) $ 3,750.00 Website Free 1270 AM (60) $ 1,250.00 Display Jumbotron PromotionFree Posters $ 100.00 Publicity Press ReleaseFree Kid Rock Appearance $ 700.00 Total Cost $ 76,800.00 Budget

20. Benefits The organization of the Detroit Tigers will greatly benefit from our promotional plan. The Detroit Tigers would not only be helping keep teens engaged and out of trouble, but they will also be bringing more teens to love Americas past time. With this promotional plan we expect to enhance our teen demographic with all the new students coming to the games, but we also expect to keep them pleased and coming back for years to come. Customer Awareness Increase Sales Fund

21. Bibliography A.http://localmarketingideas.com/how-much-does- radio-advertising-cost/ B.http://www.gaebler.com/Television-Advertising- Costs.htm C.http://detroit.tigers.mlb.com/index.jsp?c_id=det D.http://kidrockrebelsoul.com/tickets/ E.http://michiganfireworks.com/by-city/detroit- michigan/ F.http://www.bobblefactory.com/ G.http://www.baseball-reference.com/teams/DET/