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Published byNaomi Hubbard Modified over 8 years ago
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Printing Processes Including commercial digital printing KS4 Graphics
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Photocopying Used for general things such as documents, handouts & posters Advantages: Widely available Good colour reproduction (especially digital) Automatic collation and stapling of documents Can easily print double-sided Relatively low cost per copy (batch) and no set up costs High printing speeds
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Photocopying Disadvantages: Not cost effective for long print runs Poor reproduction quality when toner is running low Image fades over time
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Offset lithography Advantages: Good reproduction quality especially for photos Inexpensive printing process (medium to high volume) Can print on a wide range of papers High printing speeds Widely available Used for business stationery, brochures, posters, magazines, newspapers
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Off-set lithography Disadvantages: Colour variation due to water/ink mix Paper can stretch because it gets wet Set-up costs expensive so no good for short runs Can only use flat materials Needs a good quality surface
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Flexography Used for packaging, less expensive magazines, paperbacks, newspapers Advantages: High-speed printing process Fast drying inks Relatively inexpensive to set up for high volume production
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Flexography Disadvantages: Difficult to reproduce fine detail Colour may not be consistent Set-up costs high so would rarely be used on print runs below 500,000
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Gravure Used for high-quality art and photographic books, postage stamps, packaging, expensive magazines Advantages: Consistent colour production High-speed printing process Widest printing presses Ink dries on evaporation Variety of in-line finishing operations available Good results on lower-quality paper
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Gravure Disadvantages: High cost of engraved printing plates and cylinders Only efficient for long print runs Image printed as ‘dot’s which are visible to the naked eye Very expensive set-up cost – so only large print runs
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Screen-printing Used for t-shirts, posters, plastic and metal signage, point of sale displays, promotional items such as pens, glasses, mugs etc. Advantages: Stencils easy to produce using photo- emulsion technique Versatile – can print on virtually any surface Economical for short, hand-produced runs Fully automatic methods capable of producing large volumes
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Screen printing Disadvantages: Generally difficult to achieve fine detail (but photographic screens able to reproduce fine detail) Print requires long drying times
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Commercial digital printing Uses electronic files to print rather than traditional printing plates Less initial set up so useful for rapid prototyping and cost effective for small print runs Can customise mass-produced documents easily, i.e. print 10,000 unique documents with customised messages for each customer.
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Commercial digital printing Print on demand (POD) Small amounts of printing – good for companies who constantly update their brochures. Large-format digital printing can produce large banners and posters for promotions POD can also be used for short print runs of books
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Commercial digital printing Variable data printing (VDP) Customised and personalised type of digital printing Uses databases containing specific consumer information – i.e. name and addresses Makes mail less general which consumers appreciate
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Commercial digital printing Web-to-print Allows for direct mail pieces to be customised and personalised on-line. Customers choose images and photographs and add personalised text such as greeting card A proof is shown online and with one click the piece is sent to the printer Extremely fast turn around
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Commercial digital printing It differs from lithography, flexography and gravure Every print can be different because printing plates are not required Less wasted paper and printing ink because no need to bring the printed image ‘up to colour’ and check for registration and position Ink or toner doesn’t soak into the paper as with normal printing inks but forms a thin layer on the surface, therefore drying quickly For a higher-quality printed product, traditional processes still used
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