2. Tourism in Weimar our themes, facts and strategy weimar GmbH2

3. Warm up Yearly increase of overnight stays for 8 years now Every 8th overnight by a non German tourist Every 8th guest is a Dutch guest (China nr. 10 in the ranking: 2930 overnights 1899 arrivals +43,8 % compared to 2013) 8% higher bed occupancy compared to the average Thuringian rate weimar GmbH3

4. Our facts and figures The geographic middle of Germany Airport Erfurt-Weimar and Leipzig (1h) Motorway A4 (2 exits) ICE-high speed train connection to Frankfurt and Dresden in 2017: faster and more frequent public transport to/from Erfurt weimar GmbH4

5. 64.000 inhabitans, growing 5.000 Students Second youngest city in Thuringia ( Ø 43 years) Highest birth-level in Thuringia (10 per 1000 inhabitants), 4.100 businesses and 800 craft shops weimar GmbH5

6. Our history Tourism started 200 years ago 1867 –first poet‘s museum in Weimar (Schiller‘s Home) 1965 – birth year of Weimar Tourist - Information Fall of the Wall changed structure and origin of guests 1999 – Cultural capital of Europe – initial event for tourism, culture and infrastructure Over the last 20 years: increase of overnights from 260.000 to 660.000 weimar GmbH6

7. Our partners Klassik Stiftung Weimar second largest cultural foundation Buchenwald memorial Deutsches Nationaltheater Weimar since 2008 Thuringian State theatre Weimar culture office Bauhaus-Universität Weimar (partner of Tongji-University) Conservatory of Music „ FRANZ LISZT “ weimar GmbH7

8. Our themes Weimar Classics Goethe, Schiller, Anna Amalia, Wieland and Herder Weimar‘s music history Johann Sebastian Bach, Franz Liszt, Richard Wagner, Richard Strauss Foundation of the state Bauhaus in 1919 National Assembly in 1919 (Weimar Republic) Buchenwald memorial (World War II) weimar GmbH8

9. Our UNESCO World Heritage Bauhaus Sites in Weimar (and Dessau) Haus am Horn, former Ducal Art School, former School of arts Classical Weimar Goethe‘s Home & Schiller‘s Home, Wittumspalais, City Palace, historical Herzogin Anna Amalia Bibliothek, Historical cemetery, Belverde Palace and Park, Tiefurt Mansion and Park, Ettersburg Palace and Park, Church St. Peter and Paul Memory of the World, since 2001 Goethe‘s and Schiller‘s literary heritage weimar GmbH9

10. City of contrasts The glory of Weimar Classics and the cruelty of National Socialism Myth of Weimar with Goethe, Schiller, Herder, Wieland, Bach, Liszt, Bauhaus and the foundation of the Weimar Republic The horror of Buchenwald concentration camp, with more than 80.000 dead inmates from all over Europe in World War II Sightseeing in comparison to Culture of Remembrance weimar GmbH10

11. Our numbers Klassik Stiftung Weimar Goethe‘s Home with Goethe-Nationalmuseum196.000 Schiller‘s Home 105.000 Herzogin Anna Amalia Bibliothek 81.000 Bauhaus-Museum Weimar 62.000 all museums of Klassik Stiftung in Weimar (18)758.000 Buchenwaldmemorial 525.000 (Zahlen 2013) weimar GmbH11

12. Our strategy Working with anniversaries of Weimar „VIP‘s“ or establishments; annual themes with specials campaigns Cooperations for annual themes - Henry van de Velde 150th anniversary 2013 together with Erfurt, Jena, Gera and Chemnitz - UNESCO-Welterbe 2014, GNTO and UNESCO World Heritage association - Carl Philipp Emanuel Bach 300th anniversary 2014 with partners from Thuringia and Germany - Lucas Cranach t.Y. 500 anniversary 2015 with cooperation „In the footsteps of Cranach“ 500 Jahre Reformation 2017 weimar GmbH12

13. - 500 Years Reformation 2017 Luther-Decade with annual focuses until 2017 Kooperation mit Luther in Thüringen und Wege zu Luther in Mitteldeutschland - 100 Years Bauhaus 2019 cooperation with Berlin and Saxony-Anhalt and Thuringian partners - 100 Years Weimar Republic 2019 longtherm cooperations Cities of Thuringia, Bach in Thuringia, Schiller lockt, GoetheStraße, UNESCO World Heritage in Germany Association weimar GmbH13

14. Our new Summer brand Weimar Summer since 2012 with the support of the ministry of economy - brand development for Summer event marketing - Open-Air-Concerts on a floating stage in the park - Summer theatre - Master Classes of Music School - Yiddish Summer Weimar - Genius Loci Weimar - Weimar Arts Festival weimar GmbH14

15. Our Development overnights Arrivals 2013: 353.400 Occupancy: 47,9 Prozent duration of stay: 1,9 Tage Booking via Tourist-Information: 5 % weimar GmbH15

16. Our hotel structure beds: 4273 (2000: 3201, 1992: 1348) accommodations: 47 (more than 10 beds) 73 % Hotels 10 % Youth Hostels 6 % private 5 % others 3 % guest houses Rest Ferienwohnungen, Gasthöfe etc. (source: dwif) weimar GmbH16

17. Guided tours Tourist-Information Weimar 91.000 participants (2013) 4.100 groups - twice a day public tours - 14 themed tours or guided tours in historic dresses - gudied tours in the church arrangements: - Belvedere-Express - Audio-Guide, App - Carriages - mini coach - Stretch-Limo weimar GmbH17

18. Our company 100 % owned by City of Weimar Tourism service at the Tourist-Information Weimar Mice & PCO congress centrum neue weimarhalle Marketing and PR 36 employees and 9 apprentices weimar GmbH18

19. weimar GmbH19 Congress canetr

20. Marketing and PR Tourism marketing - catalogues and brochures - trade shows - Online-presentation (4 languages) Event marketing - event calendar print and online - Onio Fair, print, online, App - Weimar Summer, Christmas market MICE - Coop. Congress Allianz, GCB - Print- and Online PR weimar GmbH 20

21. Economic factor Tourism 4,1 Mio. touristic stays incl. Day visitors, visits of friends and relatives 42 € average spending of all guests 175 Mio. € gross sales out of touristic demand 80 Mio. € touristic induced income effect 3,8 Mio. Euro touristic contributions to taxes 1.228 € income out of tourism per year and inhabitant Quelle: dwif weimar GmbH21

22. forecast weimar GmbH22

23. Our challenge profiling reducing our variety of themes Weimar is NOT: - for families - Ice Age period - Liszt‘s Cantor… and and and finances - compensation of declining public subsidies and declining revenues at Tourist-Information (booking.com etc.) - Expansion of cooperations weimar GmbH23

24. Cool down in numbers 10.000 cultural vents per year only in Weimar 34 Museums, 7 Parks and 20 public gardens 30 fountains and wells More than 100 plaques from Goethe to Zeiss – also for the 1st female baker Luzie Unruh 84 kcal per potatoe dumpling– a grilled sausage 500 kcal weimar GmbH24