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history of dating: a Romantic Revolution Cassie Venable, Nicole Chun, Ryan Dudley, and Pallavi Samodia
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“There have been two major transitions in heterosexual mating in the last four million years. The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled, leading to the establishment of marriage as a cultural contract. The second is with the rise of the Internet.” ~Justin Garcia, Kinsey Institute for Research in Sex, Gender, and Reproduction
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1920 1950 1980s 19952004 2005 2009 20122015 Roaring TwentiesFamily Values Transition Period Match.com Launched Facebook Launched YouTube Launched Grindr Launched ChatRoulette Launched Tinder Launched Ashley Madison Hacked
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1920 Roaring Twenties America: Roaring 20s era of economic prosperity Women’s liberation movement begins Alcohol prohibited (1919) Invention and mass production of car allowed for unchaperoned dates Dating as a method of increasing social capital Dating advertisements appear in papers– precursor to concepts behind online dating India Independence struggle against British Colonial rule Increase in role of women in the freedom movement Arranged marriage is king Korea Cultural nationalism during Japanese colonial rule Traditional relationships are only between Koreans http://conversation-through- art.blogspot.com/2012/11/india-and- palestine.html http://www.kingsacademy.com/mhodges/ 03_The-World-since-1900/04_The-Roaring- 20s/04b_Fast-Changing-America-2.htm https://www.pinterest.com/p in/449656344022614491/
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1950 Family Values Post-War America Shortage of men; 250,000 men did not return from war Newspaper Dating Ads become mainstream Marriage Rates Went up Age of Marriage went Down http://listverse.com/2013/02/27/top-10-reasons-life-was-better-in-the-fifties/
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1980s Transition Period Mail-order bride agencies act as a precursor to online dating style Globalized dating (connected the States to Russia, Eastern Europe, Latin America, and East Asia) Have evolved from mail catalogs to e-mail and online in present day Dating chatrooms started Matchmaker Electronic Pen- Pal Network https://en.wikipedia.org/wiki/File:Matchmaker-com_Astrodome_Ad.jpg
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1995 Match.com Garry Kremen is the founder Created so people can search amongst the personal ads quickly, and more anonymously Price to use match.com was less than putting a classified ad Acquired okcupid in 2011
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2004 Facebook Launched February 4 th, 2004 Began as a ‘Hot or Not’ game at Harvard Thefacebook.com connected Harvard and other Ivy Leagues Available to everyone in 2006 Relevance Everyone uses it, allows you to connect to more people Spawned Online Romance http://www.wired.com/2007/06/freaks-geeks-th / http://www.telegraph.co.uk/comment/columnists/simonheffer/5524402/Facebook- Everything-you-never-wanted-to-know....html
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2005 YouTube “Meet at the Zoo” – First video ever on YouTube YouTube originally launches as dating site February 2005, creator Jawed Karim (pictured) “Tune in, hook up” Nobody used it, even tried to pay off women to make accounts Decided to open up the future up to users Relevance: Online dating is still to stigmatized to allow for a video dating site to enter the market http://www.people.com/article/youtube-first-video-zoo-anniversary-jawed-karin
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2008 ChatRoulette Founded by Russian high schooler, Andrey Ternovskiy “I was looking for a site like this, one that would let me chat randomly on webcams, and I couldn’t find it, so I thought I would try to build it.” Relevance: Use of webcams in dating culture arise Concept of video dating does not seem palatable yet due to problems regarding controlling the content on websites and apps http://edequity.org/szlag.php?q=chatroulette-fails&page=4 http://mashable.com/2012/08/10/call-me-maybe-chatroulette/#.F20WnV3zuqg http://www.hexjam.com/uk/tech/27-best-things-to-have-happened-on-chatroulette http://www.bluelight.org/vb/archive/index.php/t-673682-p-18.html https://en.wikipedia.org/wiki/Chatroulette
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2009 Grindr Founded March 25, 2009 by Joel Simkhai Smartphone application that focuses on the queer male community Use of GPS function on smartphones Simplicity of application: focus on visuals Relevance: Proximity becomes a central factor in relationships Changed the way dating profiles are displayed now Control of content and anonymity is still an issue but less http://www.grindr.com/newsletter
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2012 Tinder Internet dating becomes more than just a”fringe” activity Online dating meets physical dating through mobile dating Mobile dating overtook online dating almost instantaneously http://www.huffingtonpost.com/carrie-yury/sean-rad-ceo-of-tinder-on_b_5087420.html Effect: America Initiates “Hook-Up” Culture Side effect: more cyber sexual harassment Becomes a point of interest for Third Wave Feminism Korea Shift from conservative dating practices Casual dating is now more of a social norm Tinder here more as a result of the current social climate, rather than as a catalyst for it India 80% of marriages are still arranged Only date for marriage Use of apps like Tinder can be seen in bigger cities like Delhi and Mumbai
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2015 Ashley Madison Hacked Hackers posted personal information like e-mail addresses and account details from 32 million of the site’s members Showed that there is no “privacy” on the internet Does not stop people from using it 59% of Americans think that online dating is a good way to meet people, up from 44% in 2005 One in five adults 25-34 has used or is using online dating services http://www.pewresearch.org/fact-tank/2015/04/20/5-facts-about-online-dating/ 6 billion matches on Tinder alone in the three years since its founding, and hundreds, potentially even thousands of other apps like Tinder are available for download on mobile App Stores, many of them also thriving
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