1. Turning the tide in Blackpool Dr Marie Williams | Clinical Lead NHS Blackpool Clinical Commissioning Group

6. The challenges we face…

7. Economic Factors… 6 th most deprived local authority in England Lowest average wage levels Inadequate housing and overcrowding Low educational attainment High levels of unemployment, benefit claimants, deprivation, crime, domestic abuse and transience

8. Impact on health… Worst life expectancy rates for men in England Third worst for women Highest rates of liver and lung disease in England High prevalence of cancer, heart disease and stroke Add to that high rates of mental illness, suicide, teenage pregnancy, drug abuse…

10. Excess Male Mortality (%) Blackpool vs. All Spearheads

11. Blackpool – difference in LE from England & Wales average in months by cause (2007-2009)

12. Under 75 mortality rate from respiratory disease

13. Under 75 mortality rate from cardiovascular disease

14. Life expectancy variation inequalities Within Blackpool

15. Population ‘churn’

17. Health & Wellbeing Board VISION TOGETHER we will make a place where ALL people can live long, happy and healthy lives. THEMES Healthy LifestylesHealth and Social CareWider Determinants of Health PRIORITIES Tobacco Control Substance Misuse Alcohol Obesity and Healthy Weight Physical Activity Sexual Health Early Years and Family Support Dementia Mental Health Frail Elderly Carers and Young Carers Disease Prevention and Early Detection Safeguarding and Domestic Abuse Long Term Conditions and Disabilities Economy, Employment and Workforce Education and Aspirations Housing and Transience Environment Transport Crime and Anti Social 1717 CROSS CUTTING THEMES Safeguard and protect the most vulnerable Integrate services Focus on prevention, early intervention and self care Increase/improve choice and control

19. Launched in response to Government directive to work with professional sports clubs in the challenge to improve health Unique partnership between NHS in Blackpool, local authority and Blackpool FC Five high profile Health Ambassadors from the world of sport Blackpool FC players are Health Champions Overarching umbrella for our partnership work Altogether Now…

20. Health messages on big screen and match day programmes reaching 15,000 fans Services targeting hard to reach delivered in FC changing rooms Primary school sessions with Health Ambassador Paralympian Shelly Woods High school Impact Days Highlights Include…

21. Six week healthy lifestyle / physical activity programme Delivered in every Blackpool primary school (30) Family workshops Community sessions (before and after school) Blackpool FC support – player involvement and match day tickets Part funded by Premier League Fit2Go…

23. Heart disease and stroke – Blackpool’s biggest silent killers Targeting 40-60 year olds to have BP tested Sessions held in FC, bingo halls, supermarkets, at local radio station 10,000 additional BP tests in five months 1,000 placed on hypertensive register, now being treated