1. Digital Marketing 3 rd assignment E Group 1511031 이병은 1511060 박영인 1511073 이동휘 1511075 이은정

2. Step1. The Korea Market 1511031 이병은 1511060 박영인

3. Kakao group cooperation and partnership Kakao is being approached in a variety of fields, including recently in the taxi, real-time broadcast. For example, kakao renamed to grab it so that you can resume registration and job search easier.

4. Emotional Marketing Production South Korea market, now constitute the emotional marketing mainstream. The CM song or making an ad that seems to stimulate the senses while watching the documentary. For example, a number of hopeful job success story of the year failed to youth employment.

5. Jobs will open the lecture. Go directly to the place you want a job that will give a lecture to prepare job search party. For example, together with the City Holic employment information.

6. Related to the development of new applications. City Holic is a new application if you focused on the job is to concentrate on the development of other sectors For example, to create a City cafe, City bridge, City hobby derived app for easy access to a variety of fields together.

7. Please distribute to update the convenience features on the application. For example, a user alarm, calculator, exchange rates, interest rates, etc. Do they create and distribute apps are essential for everyday life. After essential apps at some point in their lives will establish itself.

8. A college student contests Sixth Marketing Idea It seems a good idea to plan the contests. For example, 1.Students get a second job by making OFFICE. 2.After students finish planning, CITYHOLIC gives a small amount of funding. 3.Students do profit-creating activity with the money. 4.After the activity is over for a certain period of time, students make PPT containing the contents of the outline, activity process and result. 5.Each OFFICE’s PPTs are posted on CITYHOLIC’s facebook page. 6.They are estimated on the basis of the number of “Like” and response of comments. 7.CITYHOLIC decide the ranking of their. 8.CITYHOLIC gives reward for 1 st, 2 nd, 3 rd 9.Donate some of the proceeds and introduces again CITYHOLIC as articles on Korea.

9. Reward Marketing Seventh Marketing Idea Use similar to “honey screen” application. When people run the CITYHOLIC after installing, CITYHOLIC gives them reward. (100~150point) CITYHOLIC app ranking rise Awareness rising User number increase Genuine user number increase App activity increase Positive cycle structure.

10. Eighth Marketing Idea CITYHOLIC logo Car sticker This may seem ridiculous. But most of the businessmen in their 30s in Korea go to work without passion and energy forgetting what they really wanted to do. I hope this application helps them to get courage to get hands on start-ups, to get reminded of their dreams and passion. Also, This way is seems good using preponderantly Seoul of korea’s most culture starting point PHONE 010-****-****

11. Step2. Marketing Ideas 1511073 이동휘 1511075 이은정

12. Step2. Marketing Ideas 1.China 2.U.S.A.

13. China's smartphone penetration rate 70perecnt In many in population size market a big country The Android market smartphones os 83.6 percent The iPhone (ios) is 12.3 percent following second place on Android Chinese smartphone market status

14. 78 percent by 2014, Chinese Internet's main age groups 10 to 39 years old 78 percent, 50 users is only 7 percent

15. China's App Store market The biggest difference between China and other countries. App Market Market app is that you can use the Google services associated with a withdrawal of Google in China There Android app store aimed at users in China. Large App Store is competitive. So small and medium-sized app developers will need to consider a strategic approach to the independent platform operated by mobile phone manufacturers. City holic App Store shapeRelated companies Large portal site operatedBaidu, chihu, Tencent, etc Platform independence (mobile phone manufacturers operating) Samsung, Apple, Huawei, etc. Operating carrierChina Mobile Communications, etc.

16. China's App Store User situation 2015, China Mobile App Store users surpassed 420 million people, it appears to be at least 2-3 downloading a mobile app than a week. In addition, 45.5% of your mobile app store download the free app rating. Download the mobile app to cause increased frequency can be activated and expanded WiFi smartphone penetration areas

17. China's smartphone penetration rate is a big potential market growth in the relevant market for industrial applications such as smart phones to the next level. conclusion China is changing very fast. Companies seeking to enter the market needs to develop a strategy to advance quickly review the latest market changes and user characteristics

18. U.S.A Digital Market present condition 75% 54%