1. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Library and Learning Services University Library

2. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library How to find Market Reports Click on the link for NORA. Click on the link for NORA.

3. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Click on Browse Resources by Subject.

4. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Click on the Marketing subject. Click on the Marketing subject.

5. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Click on the link to access Key Note. You may need to log in with your computer username and password. If you have problems accessing resources please contact us. Details are at the end of the guide. Click on the link to access Key Note. You may need to log in with your computer username and password. If you have problems accessing resources please contact us. Details are at the end of the guide.

6. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Key Note Database of UK market research reports and company information Market research reports include: - Market size - Buyer behaviour - SWOT analysis - Market forecasts - Global outlook

7. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Type in your keywords and click on the Search button.

8. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Click on a report title to access the report. Click on the page symbol to view the contents of a report.

9. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library The report opens in the Executive Summary. You can click on the links to the left to view or download sections of the report. Click the PDF icon to view the whole report.

10. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Mintel Mintel is similar to Key Note - both provide you with access to Market Reports. Mintel only allows a limited number of people to access the database at any one time, so if you can’t get in, try again another time. You access Mintel in the same way as Key Note from the Marketing Subject collection in NORA. When you have clicked on the Mintel link from NORA you will be asked to log in using your Northumbria username and password. You will then need to read and accept the terms and conditions.

11. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Alternatively you can browse the available reports You can browse the available reports.

12. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Alternatively you can do a keyword search.

13. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Click on the report title to access the report of your choice.

14. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Look at the links on the right (you may need to scroll down) to find related company, brand, advertising and market news. Look under related reports to see if there are any others of interest. You can view the different sections of the report by clicking on the section links.

15. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Other resources for Market Information GMID Business Source Premier WARC

16. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library Now try it out for yourself! Access Mintel and Key Note via NORA http://www.northumbria.ac.uk/library http://www.northumbria.ac.uk/library

17. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library ask4help

18. Need Help? Ask at the Enquiry Desk | telephone: 0191 227 4125 | email: ask4help@northumbria.ac.uk University Library We can provide alternative formats of this presentation on request. Please email: ask4help@northumbria.ac.uk