1. Developing partnerships in road safety Facing the risk – preparing for the future ! Adrian Walsh Director RoadSafe

2. Developing partnerships in road safety Working with the motor industry and others concerned with the design and use of motor vehicles to encourage and promote innovation and new thinking to reduce death and injury on the road. A unique partnership where the leading companies in the auto and transport industries unite with the country’s top road safety agencies to create a high level forum.

3. Developing partnerships in road safety Young Drivers – The Problems Impact of age and lack of maturity. Lack of experience. Over-confidence. Low levels of hazard perception. Tendency to speed. Influence of their peer group. Susceptibility to distractions. Parental influence.

4. Developing partnerships in road safety Young Drivers – Going Up Proportion of Young Drivers killed on the roads. Number of young people driving illegally. Number of young people involved in motor vehicle related offending.

5. Developing partnerships in road safety Young Drivers – Going Up Value placed on cars and mobility. Desire to place restrictions on Young Drivers through Graduated Licensing Schemes

6. Developing partnerships in road safety RoadSafe Approach Change the Culture. Driving based on a structured Education. Higher standards of preparation. Use new technology. Improve access to top level simulation.

7. Developing partnerships in road safety RoadSafe Approach New type of Approved Driving Instructor. System of Values. Not just the responsibility of the Department for Transport.

8. Developing partnerships in road safety A New Approach

9. Developing partnerships in road safety Goals for Driver Education (Hatakka et al 2002) Goals for life and skills for living Goals and context of driving Mastery of traffic situations Vehicle manoeuvring Direction of influence

10. Developing partnerships in road safety Behaviour Change Instructor Quality Behaviour Brain Multiple approaches New media Multiple stages

11. Developing partnerships in road safety Principles Teach driving with the discipline of an academic subject, founded in the knowledge and research of the worlds’ leading experts in driver education. Understanding: Each child will be individually profiled Stimulating: Application of neuroscientific techniques Enabling: Self-development through diaries and personal plans Enrolling: Through classroom and peer group communities Empowering: Post-test mentoring and skill enhancement

12. Developing partnerships in road safety Three elements Pre-test curriculum Post test Curriculum Rewards 84 Hours Minimum 8 Hours

13. Developing partnerships in road safety Driving for Life Curriculum Key Neuroscience stimulation In car pre-test/Post test tuition Observed driving Psychological input Group discussion E learning content Post-course options DSA tests Pre course administration

14. Developing partnerships in road safety The Brain

15. Developing partnerships in road safety Frontal Lobe Planning Behaviour control Decision making Sequencing Organising Hazard anticipation

16. Developing partnerships in road safety Maturity Reached 25 years plus Teenage killers are less culpable for their crimes than their adult counterparts are ! New data on teens' unfinished brain development may aid efforts to get rid of the juvenile death penalty in the United States. Science News, Volume 165, No. 19, May 8, 2004, p. 299.

17. Developing partnerships in road safety Good News Executive frontal lobe functions can be enhanced with appropriate training interventions. Hazard detection training using video simulation techniques, was associated with a substantial decrease of risk taking behaviour. McKenna, Horswill and Alexander (2006).

18. Developing partnerships in road safety Frontal lobe stimulation

19. Developing partnerships in road safety Understanding: Psychological Profiling Poor driver behaviour is a cause in 95% of car crashes (RoSPA) Exclusive online psychometric test to profile specific behavioural tendencies related to driving Bespoke training programme specific to each student, targeting his or her main risk areas The key benefits of a2om attitude™ are: Understanding core behaviours/attitudes concerning driving Tuition package personalized to each student’s requirements Accelerated levels of self-awareness

20. Developing partnerships in road safety Psychometric Profile Cranfield University Driving Research Group

21. Developing partnerships in road safety E learning

22. Developing partnerships in road safety Self assessment and Groups Students self-assessment skills will: Recognise driving behaviour that might cause an accident. Understand factors that influence performance. Identify coping strategies to reduce the likelihood of an accident. Classroom sessions will cover Driver confidence, lifestyle & peer influences, Speed awareness, Journey planning and emotional control.

23. Developing partnerships in road safety Need for Post Test Elements Crash rates fall by half over the first 250 miles and by two thirds over the first 500 miles of driving. Simons-Morton & Hartos, 2003; Mayhew, Simpson & Pak 2003; Williams 2003; Williams & Ferguson, 2002; McCartt, Leaf, Farmer, Ferguson & Williams, 2000.

24. Developing partnerships in road safety Post test elements Black box monitoring of novice drivers Off road manoeuvres

25. Developing partnerships in road safety Improve Driving Instructors University training M.Sc Driver Behaviour and Education

26. Developing partnerships in road safety A New Approach

27. Developing partnerships in road safety Summary Radical or Consensus driven? No “Silver Bullet”!

28. Developing partnerships in road safety The Strands of Our Argument Change the Culture. Part of our Education. Underpin the role of the Parents. Compulsory professional tuition. Further development of Approved Driving Instructors. Address elements of driving where Young Drivers crash – night /motorways/ bad weather.

29. Developing partnerships in road safety The Strands of Our Argument Develop the peer group. Review the minimum age. Enforcement.

30. Developing partnerships in road safety Our Message Time to open the debate. Time to face up to the risks we impose on Young Drivers. Time to challenge why we fail to adapt to reality. Time to prepare for the future.