1. Target Audience More than a regular car

2. Target Audience More than a regular car Selfmade men and woman

3. Target Audience More than a regular car Selfmade men and woman Entrepreneurs Car Enthusiasts

4. Target Audience More than a regular car Selfmade men and woman Entrepreneurs Car Enthusiasts Luxury, comfort & Power

5. Brand Image Big German Three

6. Brand Image Big German Three Known for luxury Leading premium car manufacturer

7. Positioning Mission: “We delight customers worldwide” They want to keep supporting customers worldwide Keep them happy after buying the product

8. Name Founder, August Horch Latin for hearing

9. Name Founder, August Horch Latin for hearing Rings = four companies

10. Packaging No real packaging Audi uses quattro system A lot of similar curves

11. Slogan