1. Created by BM|DESIGN|ER Pixar before 2006 Pixar Animation Studios Pixar University Pixar Research Group

2. Created by BM|DESIGN|ER PARTNERS Walt Disney Company (distribution & marketing) VALUE PROPOSITION 3D animated feature films made by computer Merchandise & other related products Short films and TV- specials Software (e.g RenderMan) Animation courses CUSTOMERS Individuals (viewers) VOD services 3D animation schools & students New and existing animators KEY ACTIVITIES Creating films (Pixar Animation Studio) CG technologies R&D (Pixar Research Group) Animation courses (Pixar University ) RELATIONSHIPS Wider audience reached through Walt Disney Company Schools as first contact with future users KEY RESOURCES Software (e.g Renderman) Creative team Web developers Software engineers Data centers System & telecom technicians Animation teachers DISTRIBUTION & ACQUISITION CHANNELS Walt Disney Company VOD services TV channels COST STRUCTURE Software and system maintenance R&D REVENUE STREAMS / PRICING Box office receipts Merchandizing Software licences and courseware (e.g RenderMan) Courses fees

3. Created by BM|DESIGN|ER PARTNERS Walt Disney Company (distribution & marketing) VALUE PROPOSITION 3D animated feature films made by computer Merchandise & other related products Short films and TV- specials CUSTOMERS Individuals (viewers) VOD services KEY ACTIVITIES Creating films (Pixar Animation Studio) RELATIONSHIPS Wider audience reached through Walt Disney Company KEY RESOURCES Software (e.g Renderman) Creative team Web developers Software engineers Data centers System & telecom technicians DISTRIBUTION & ACQUISITION CHANNELS Walt Disney Company VOD services TV channels COST STRUCTURE Software and system maintenance REVENUE STREAMS / PRICING Box office receipts Merchandizing

4. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Animation courses CUSTOMERS New and existing animators KEY ACTIVITIES Animation courses (Pixar University ) RELATIONSHIPS Schools as first contact with future users KEY RESOURCES Software (e.g Renderman) Animation teachers DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Software and system maintenance REVENUE STREAMS / PRICING Courses fees

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Software (e.g RenderMan) CUSTOMERS 3D animation schools & students KEY ACTIVITIES CG technologies R&D (Pixar Research Group) RELATIONSHIPS KEY RESOURCES Software (e.g Renderman) Software engineers Data centers System & telecom technicians DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Software and system maintenance R&D REVENUE STREAMS / PRICING Software licences and courseware (e.g RenderMan)