2. ABOUT US GenX eSolutions is a leading provider of IT services and solutions for Indian and Global companies. We use a client-centric Global Engagement Model that combines local, senior, on-site resources with the cost, scale, and quality advantages of off-shore operations. In every business engagement, we seek the opportunity to build long- lasting, strategic relationships. This client-centric focus forms the basis for how we, as a company, operate and serve our clients. Commitment to long-term client success empowers every associate to provide value and flexibility beyond the contract.

3. Let’s Understand The SEO Lets Talk About SEO/SMO and Internet marketing

4. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog, Social Media) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. We treat it as an IT Science with logical implementation instead of Hit/trial shot or Art of posting WHAT IS SEO ?

5. The #1 way to find new websites Online is through Search Engines.” “4 out of every 5 Internet users say they use a Search Engine daily.” 80% of all Search Engine users say they stop looking for a site after the first 30 results.” Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption: More (relevant) traffic + Good Conversions Rate Good Conversion rate More Sales/ Leads Relevant Traffic Brand Impression WHY SEO ?

6. Market Research Keyword Research & Analysis Meta Tags Generation Web Site Architecture Assessment Site / Content Optimization Create Optimized Blogs (mini/micro site) Social bookmark Improve Keyword Ranking Submit Website in Different Search Engines Competitive Analysis Directory Submissions Link Popularity Campaign Site Monitoring & Maintenance Organic Position Pay Per Click, Adwords, Paid Ads Others ACTIVITIES RELATED TO SEO

7. Google Adwords helps promoting business by offering Paid / Sponsored Listing on google and number of other Search engines like Lycos, Netscape, etc... Google Ad Words search are distributed across the web Google Adwords helps promoting business by offering Paid / Sponsored Listing on google and number of other Search engines like Lycos, Netscape, etc... Google Ad Words search are distributed across the web PPC Search Engine Marketing - Pay Per Click (PPC) Traffic can be tapped immediately One pays only for clicks, that is, people who view the page (or site) Almost 90% of the search engine traffic can be tapped Search Engine Marketing - Pay Per Click (PPC) Traffic can be tapped immediately One pays only for clicks, that is, people who view the page (or site) Almost 90% of the search engine traffic can be tapped ADWORDS  Links Exchange Program  Banner Exchange / Advertising  Paid Banners  Promotion through Newsletter  Print Media  Pop-up Ads  Button Ads  Media Optimization  Video Optimization  Presentations  Links Exchange Program  Banner Exchange / Advertising  Paid Banners  Promotion through Newsletter  Print Media  Pop-up Ads  Button Ads  Media Optimization  Video Optimization  Presentations OTHERS HELPERS IN SEO

8. Social Media Marketing vs SEO Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Orkut, Flickr, Wikipedia and YouTube. SEO SMM Website & content based

9. SMM Groups Google, Yahoo!, etc. (used for sharing content / info between group members) Groups Google, Yahoo!, etc. (used for sharing content / info between group members) Blogging – Microsites Twitter (micro-blogging), blogger.com (google) ( website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on... Blogging – Microsites Twitter (micro-blogging), blogger.com (google) ( website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on... Social Networking / Bookmarking sites Facebook, MySpace (MSN), Classmates, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing,Del.icio.us, blogmarks, dogear(Used to promote business between partners eg. CTO forms) Social Networking / Bookmarking sites Facebook, MySpace (MSN), Classmates, Friendster, Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing,Del.icio.us, blogmarks, dogear(Used to promote business between partners eg. CTO forms) Photo / Video sites (Free Options) Flickr (Yahoo’s photo sharing tool), Photo bucket, Picasa, YouTube(Can be used to promote any event or package.) Photo / Video sites (Free Options) Flickr (Yahoo’s photo sharing tool), Photo bucket, Picasa, YouTube(Can be used to promote any event or package.) Type of Social Media Marketing

10. HOW WE DO IT FOR YOU ? How We Do It ?

11. CLIENT TI Infotech ANSWERING THE SITUATION

12. Requirement Gathering Analysis Objective Scope of Work Methodology Tests Activities Deliverables Results Live GLOBAL COMPLATE CYCLE FOR YOUR PROJECT @ T I Infotech

13. Website Analysis Website Review Take help of this site http://websiteoptimization.com/services/analyze/ Competitor Analysis Current site positioning Total Back Links Pre Analysis Report Page Rank Index pages Position In Search Engines ( Google & Yahoo ) Position In Search Engines ( Google & Yahoo ) Pre Analysis Report NEXT PHASE ACTIVITIES IN SEO

14. FROM CLIENT KEYWORDS CONTENT WRITING OPTIMIZATION Reason for SEO Client’s Expectation Clients Goal & targets Keyword List Keyword list Expansion Final Hit keywords Landing Page creation Keywords In content KEYWORDS ACTIVITIES IN SEO

15. Optimization Updates Additions Navigation Plan Sitemap, XML, Txt, HTML, Robots, ROR, RSS Feeds, Google Analytics, Web Tools Page Content, tags, Alt Tags, Meta Tags, Int/Ext Links, Img tags, Heades, Titles etc Links and all page connect, Use keywords, Anchor tags-menu HTML, Content, link, scripts, Flash, language etc ON LINE OPTIMIZATION GLOBAL ACTIVITIES IN SEO

16. Posting Creation Promotion Submission OFF LINE OPTIMIZATION RSS ARTICLES DIRECTORY DISCUSS FORUM BLOGS SOCIAL BOOKMARKING LINK EXCHANGE/HUB PAGE GLOBAL ACTIVITIES IN SEO

17. LIVE RESULT OF OUR CLIENTS KEYWORD RESULTS ADWORDS

18. STATS Google Reports REPORTS LIVE RESULT OF OUR CLIENTS BY GOOGLE ANALYTICS

19. LLINK EXCHANGE PAGE SPACE SELL WORK ON WEBSITES CONTENT RICH UNIQUE BLOGS Suggestions SEO/SMO OTHERS CLASSIFIED PORTAL MULTIMEDIA PAID CAMPAIGN PAY PER CLICK ADVERTISING WEEKELY Newsletter MONTHLY DEVELOPMENT Client

20. GROUP SITES SEO Based Design Development Content Optimization IMPLEMENTATION Internet Marketing SEO/ SMO/SMM NEW IMPLEMENTATION Check Our Next slide PROGRESS VIA IM/SEO/SMO

21. SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING CONTENT WRITING BLOGS/ARTICLES SUBMISSION SOCIAL MEDIA OPTIMIZATION SOCIAL BOOKMARKING SERVICES ADS/LINKS ON FACEBOOK/LINKEDI N/TWITTER/ EMAIL MARKETING NEWSLETTER MARKETING LINK EXCHANGE BULK SMS RADIO MKTG ANALYTICS SHARE MICROSITES QUICK SEO SMO EXPLAIN & LINK SERVICES PRODUCTS OTHERS BUSINESS ADVERTISE CROSS LINKS A nimation Clips PAID ADS ADVERTISE PORTAL SPACE SELL ATL IMPLEMENTED / UNIMPLEMENTED CONTENT RICH PAGES UNIQUE CONTENT BLOGS

22. SMO Efforts PPC CLIENT WEBSITE

23. SEO SMO PPC / Adword Email Campaign Web Management

24. RESULTS…….. EFFORTS GLOBAL Client

25. Why us ? Best price-quality relation Robust technology/Planning Guarantee the ROI Client satisfaction Market Credibility Experience Business Knowledge Team / Consultants Support Team Long lasting Business Relation We Deliver Client Focus Market Compare WHY us

26. Thank You For more information please visit our website : www.GenXeSolutions.comwww.GenXeSolutions.com