1. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Eilif Trondsen, Ph.D. SRI Consulting Business Intelligence Learning on Demand Program LoD Meeting—Reuters, London May 18, 2005 eLearning 2.0: A Broad Perspective bringing the future into focus

2. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Agenda  From Web 2.0 to eLearning 2.0  eLearning 2.0 Characteristics, Issues & Questions  Potential Benefits: eLearning 2.0 as Catalyst of Change?  Concerns & Challenges  Action Steps bringing the future into focus

3. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Debate over Terminology, yet not really important “The term is audacious: Web 2.0 assumes a certain interpretation of Web history, including enough progress in certain directions to trigger a succession… …It is about no single new development. Moreover, the term is often applied to a heterogeneous mix of relatively familiar and also very emergent technologies… …Ultimately, the label ‘Web 2.0’ is far less important than the concepts, projects, and practices included in its scope.” Web 2.0: A New Wave of Innovation for Teaching and Learning? Bryan Alexander; Educause, March/April 2006 Ditto for eLearning 2.0? bringing the future into focus

4. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Additional Alexander Perspectives on Web 2.0  “’Social software’—blogs, wikis, trackback, podcasting, videoblogs, Myspace, Facebook, and so on—break away from the page metaphor. Rather than following the notion of the Web as book, they a predicated on microcontent.”  “Openness—consisting of variable licenses, feeds, Web APIs, and single identity—is crucial to current Web 2.0 discussions. The flow of microcontent between domains, servers, and machines depends on two-way access.”  “ Openness and microcontent combine into a larger conceptual strand of of Web 2.0, one that sees users as playing more of a foundational role in information architectures. Drawing on the ‘wisdom of crowds’ argument, Web 2.0 services respond more deeply to users than Web 1.0 services.” bringing the future into focus

5. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Elements of Web 2.0 – Dybwad’s View bringing the future into focus Source: Approaching a definition of Web 2.0; by Barb Dybwad; http://socialsoftware.weblogsinc.com/2005/09/29/approaching-a-definition-of-web-2-0/ YASN: Yet Another Social Network

6. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Elements of Web 2.0 – Dybwad’s View, Cont’d bringing the future into focus Source: Approaching a definition of Web 2.0; by Barb Dybwad; http://socialsoftware.weblogsinc.com/2005/09/29/approaching-a-definition-of-web-2-0/

7. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. * “The Long Tail is the myriad of niche products whose collective market share can rival the blockbusters;” The Long Tail (blog);; http://www.thelongtail.com ** Many somewhat different definitions of “hacking” exist. Most typically include elements of unauthorized use, or attempts to circumvent or bypass the security mechanisms of an information system or network Rich user experience “An attitude, no a technology” The Long Tail* Data as the “Intel Inside” Hackability** The perpetual Beta The Right to Remix “Some rights reserved” Software that gets better the more people use it Emergent: User behavior not predetermined Granular Adressability of content Small Pieces loosely joined (web as components) Play Trust your users Strategic Positioning: The Web as platform User Positioning: You control your own data Core Components: Services, not packaged software Architecture of participation Cost-effective scalability Remixable data source and data transformations Software above the level of a single device Harnessing collective intelligence Tagging, not taxonomy (Flickr, Del.icio.us) Rich User Experience (Gmail, Google Maps, and Ajax) User as contributor (PageRank, eBay Reputation, Amazon Reviews) Customer self-service Enabling the long tail (Google Adsense) Participation, not Publishing(Blogs) Radical Trust (Wikipedia) Radical Decentralization (BitTorrent) Tim OReilly’s Web 2.0 Meme Map

8. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Podcast Database Currently compiling podcasts From 37,000 content providers (More than twice that of competitor Podshow) Collects information by automatically “crawling” the Web for RSS feeds and then determines which ones relate to Podcasts Podcast Directory Webpages (Blogs/ Wikis?) Sharing Podcasts with friends Cross between Del.icio.us, iTunes, and MySpace Business Model: Make money through targeted advertising that are embedded in the audio programs Example of emerging Innovation in Web 2.0: Pluggd – New Start Up in SV bringing the future into focus Source: SRIC-BI; San Jose Mercury News

9. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. eLearning 2.0 Characteristics  Facilitation of content authoring—enabling more active role of user/learner  Knowledge and information sharing—inherent in many of new tools and technologies  Diversity of learning content and media—in part resulting from new tools and user-generated content  Ease of collaborative learning—online learning environments have easy-to-use tools for interaction and collaboration bringing the future into focus

10. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited.  Use of microcontent and other Web 2.0 features/technologies to create learning experiences  Greater leveraging of “collective intelligence” and “wisdom of crowds”  Facilitating “rapid eLearning” (through use of blogs, wikis, podcasts, etc)—without need of instructional design (or use these tools within larger ID context?)  Leveraging growing social networks and networks of interaction for learning—especially useful to help create culture of innovation? bringing the future into focus eLearning 2.0 Characteristics, Cont’d

11. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited.  Impact on current corporate training organization and operations? (See figure)  Worsening or helping solve the “information overload” problem?  Role vis-à-vis “informal learning”? (i.e. learning outside of formal, course-based training activities)  Will growing role of microcontent enable greater use of mobile devices in learning? (vs. courses and web pages)  Loss of coherence and quality? bringing the future into focus eLearning 2.0 Questions & Issues: Potential Benefits and Concerns

12. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. eLearning 2.0 as Catalyst for Change in Learning and Training Organizations? bringing the future into focus Role of Next-Generation Training Department? Balance of A and B above? Design and control versus enabling and supporting more self- directed learning A. Emergent Learning Culture “Bottom-up” and less control- oriented Dynamic and changing rapidly Experimenting with new tools and technologies Informal learning finding increasing role Utilizing unstructured content Rising diversity of content types and format Social and community-based networks see growing role B. Training Culture High degree of control Formal events and activities Courses and structured learning play major role Reluctant and slow to experiment High degree of quality control Strong focus on foundation and compliance-driven training Questions Will Web 2.0 and eLearning 2.0 accelerate “power shift” from B to A? How can training professionals help enable and accelerate the practical application of Web 2.0 and eLearning 2.0 tools and technologies to maximize the impact of learning on business performance? Even if eLearning 2.0 tools are now mostly impacting A, will they soon be embraced in B, and perhaps even serve as a way to bridge and lead to convergence between A and B? Source: SRIC-BI

13. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Action Steps to Prepare for eLearning 2.0 bringing the future into focus Corporate learning and Training professionals eLearning 2.0 Community of Practice Monitor Web 2.0 and eLearning 2.0 tools and technologies Experiment with and test how these tools and technologies can best be used Engage early adopting organizations in dialog and share information External Advisory Group Bring outside perspective Recommend and suggest Prepare roadmap Present value proposition and business case for eLearning 2.0 initiative(s) Source: SRIC-BI

14. © 2006, SRI Consulting Business Intelligence. All rights reserved. Unauthorized reproduction prohibited. Contact Information Eilif Trondsen, Ph.D. Research & Program Director, SRIC-BI Chairman & Founder, eLearning Forum Tel. 650-859-2665 E-mail: etrondsen@sric-bi.com Http://www.sric-bi.com/LoD Http://www.elearningforum.com 8