1. Co-curricular Activity: Critical Analysis of a Product

2. Objectives of this activity: The objective of the activity is to help the students to understand critical features and various parameters of a product. To gain an understanding of a market.

3. What Student needs to do: - Choose any three products. - Make a general format that includes: - Title page - Basic Information - Introduction about Product - Brands available

4. Conti… - Product Features/Technical parameters/ Ingredients - Overall market size and market growth rate. - Market Share - Leader brand and its Strength and weaknesses. - Replacement / Alternative Product - Conclusion - References

5. Example : Refrigerator Basic Information Product Name: Refrigerator Introduction: A Refrigerator is a cooling appliance comprising a thermally insulated compartment and a heat pump. Cooling is a popular food storage technique and works by decreasing the reproduction rate of bacteria. It maintains a temperature a few degrees above the freezing point of water. The refrigerator is a relatively modern invention among kitchen appliances

6. Example - Uses: The device is used to reduce the rate of spoilage of foodstuffs by preventing build up of micro organism like bacteria, mold, yeast in food. To preserved the freshness of food. To chill water and other beverages.

7. Conti…… Life of the refrigerator: 10-12 Years Unit prize: - Between 5000- 40,000 Certification: - The Environmental Protection Agency (EPA). - The Bureau of energy efficiency (BEE). - I.S.O. 14001 certification.

8. Brands available LG Manufactured by- LG electronics India pvt ltd. Whirlpool Manufactured by- Whirlpool of India ltd. Godrej Manufacture by- Godrej & Boyce Mfg. co. ltd. Samsung Manufacture by- SAMSUNG Electronics co. ltd. Videocon Manufactured by- Videocon industries ltd.

9. Components of refrigerator There are four basic parts to any refrigerator. A. Heat engine pipe B. Compressor C. Expansion valve D. Refrigerant {CFC-chlorofluorocarbons, R134 –Tetrafluoroethane (CF3CH2F) } Source : http://www.howstuffworks.com/refri gerator.htm

10. Technical specification LG ( GL-281SM4) Capacity – 270 ltrs Star rating- 4 yrs Consumption- 299-390 (unit/yrs) Without stabilizer Freezer door – Transparent Chiller - Transparent Adjustable shelves Humidity controller Base stand Door finish- PCM sheet Anti bacterial gasket Door alarm Source- LG Broacher

11. Conti.. LG Gross capacity (ltr.): 175 - 604 Price ( Rs.) : 8,000 - 29,000 Whirlpool Gross capacity (ltr.): 180 - 430 Price ( Rs.) : 3,800 - 36,800 Godrej Gross capacity (ltr.): 185 - 342 Price ( Rs.) : 9,800 - 25,000

12. Conti… Samsung Gross capacity (ltr.): 190 - 345 Price ( Rs.) : 9,500 - 25,200 Videocon Gross capacity (ltr.): 50 - 500 Price ( Rs.) : 5,800 - 23,000

13. Indian market of refrigerator Indian market of refrigerator (Market size & Market growth Rate) Indian refrigerator market is valued at Rs 4,160 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs.26,000 crore in India The refrigerator market has been growing at a rate of about 12-14% per year, while the consumer durables industry as a whole has grown at almost 8%. India being the second fastest growing economy with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories.  Source: http://economictimes.indiatimes.com/news/news-by-industry/cons- products/electronics/AC-refrigerator-sales- grow/articleshow/4497169.cmshttp://economictimes.indiatimes.com/news/news-by-industry/cons- products/electronics/AC-refrigerator-sales- grow/articleshow/4497169.cms

14. Market share Source: http://economictimes.indiatimes.com/search.cms?start=10&q=market+share +of+refrigerators+in+india+2009/ http://economictimes.indiatimes.com/search.cms?start=10&q=market+share +of+refrigerators+in+india+2009/

15. Market leader LG claims to have achieved 30% in the domestic market and eyes a growth of 32 % in terms of annual revenue on the back of new models. LG Electronics India, a wholly-owned subsidiary of LG Electronics, South Korea had reported a turnover of more than Rs 1,248 crore in 2009.

16. Conti… Strength- Brand name Innovative features Widest distribution network in industry (47 barnches,10000 trade partners). Wide range of products to serve all categories. Weakness- Consume too much of electricity.

17. Conti… Replacement of the product- There is no replacement of refrigerator

18. Conclusion Thus refrigerator is become an essential commodity in our household appliances. It become inseparable part of our daily life for maintaining food stuff fresh, chilled water and such like many other purposes. Today we can see that every house has a refrigerator, hence it become a necessity for living life.

19. References  Webliography- http://www.whirlpoolindia.com/refrigerator.aspx# http://www.videoconworld.com/index.php?option=com_catalog&Ite mid=83&cat_id=6 http://www.videoconworld.com/index.php?option=com_catalog&Ite mid=83&cat_id=6 http://www.in.lge.com/aboutus/aboutus-products.aspx#ref http://www.godrejappliances.com/godrej/GodrejAppliances/product.a spx?id=6&menuid=346&catid=91&subcatid=0&subsubcatid http://www.godrejappliances.com/godrej/GodrejAppliances/product.a spx?id=6&menuid=346&catid=91&subcatid=0&subsubcatid http://www.samsung.com/in/consumer/type/type_p2.do?&group=hom eappliances&type=refrigerator&pagetype=type http://www.samsung.com/in/consumer/type/type_p2.do?&group=hom eappliances&type=refrigerator&pagetype=type  Market survey:- Lotus, sapana sangita.

20. Submission Format Students are required to submit the critical analysis of three products. Out of the three products analyzed by the student they have to give power point presentation of about 8-10 minutes on any one of the product in the co-curricular activity class.

21. Conti.. They are required to submit three hard copies as well as three soft copies of the product analyzed by them on the day of Presentation. No product should be repeated 75 % attendance is compulsory Zero marks if attendance is less than 75%

22. What students is not expected to do: Make any suggestions—not needed. Copy and paste as it is from the Internet: it is very easy for faculty to know difference between your language and internet language. Work in any kind of ‘collaboration’ (meaning: cheating) with any other student/s.