3. We’re flipping the classroom!

4. Turning the classroom up side down!

5. Why are we flipping the classroom? Can you learn more this way? 4

6. How does it work? 5

7. Teaching Methods Used Strategy Pitch Video 25 Video Lectures 6 Online Quizzes 6 Workshops 1 Text Book Homework using Analysis Tools Peer reviews & reflection 6

8. Required Resources Book ~ $17-25 Read ~ 200 pgs 7

9. Required Resources - 2 Access to ibmsem.org website 8

10. Required Resources - 3 Emarketing Strategy Course Description PDF (on website) 9

11. Required Resources - 4 Case Handouts PDFs ( on website) 10

12. Case Based Study 12 different cases B2B or G2C or B2C Students are assigned to work on 1 case in pairs 11

13. 12

14. 6 Timed Computerized Quizzes Each Week There is 1 Quiz During Workshop Highest 5 quiz grades count. 13

15. No Cheating on Quizzes All quizzes are open book; free to surf internet; open notes – BUT NO Student to Student communications during quiz. 14

16. 6 Workshops - 100 min each Work in pairs Learn from entire class as well 15

17. Effort for 2 credits ≈ 56 hours as per IBMS norms 16

18. Grading No its not random! 17 Personal Reflection Report 10% (25 pts) 5/6 Online Quizzes 40% ( 100 pts) Strategy Video Pitch + Assess Peers 50% (125 pts) Must get at least 82 pts. on strategy pitch & reflection report to pass class (55%)

19. Class Assignment Deadlines Strategy Video Pitch posted to ibms.org website: October 14 th @ 18:00 (failure to meet this deadline means you fail class) Peer reviews of 2 - 3 other strategy video pitches as assigned: October 27 th @ 18:00 (failure to meet deadline means you loose 25 pts from your strategy pitch) Personal reflection report: November 3rd @ 18:00 18

20. Main outside class resource: www.ibmsem.org Videos: how to log in – use pcn@fonty.nlpcn@fonty.nl + pcn password. How to get help during the week

21. Do before 1 st workshop (~ 3hrs. Work) Watch video lectures 1-4 Read ALL of the cases, case instructions – IBMS Semester 6 Emarketing Strategy - Case Analysis Instructions - Rev 3.0 20

22. Do before 1 st workshop Look on the ibmsem.org website page Resources – class & workshop instructions & handouts, find your name on the list of cases, and visit the company’s website which is assigned to you 21

23. Now What Do I Do Next? (ibmsem.org) 1.Take the background survey (8 questions) first, telling us (the class) what you’re experiences are with eMarketing Strategy (it is anonymous – 5 minutes). 2. Take the initial background knowledge quiz NOW to let Mr. Szanto know the general level of knowledge in this class (5 - 20 min). Password for Quiz: ABSZ224

24. See you later this week … in workshop 1