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Published byJesse Shaw Modified over 8 years ago
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We’re flipping the classroom!
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Turning the classroom up side down!
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Why are we flipping the classroom? Can you learn more this way? 4
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How does it work? 5
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Teaching Methods Used Strategy Pitch Video 25 Video Lectures 6 Online Quizzes 6 Workshops 1 Text Book Homework using Analysis Tools Peer reviews & reflection 6
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Required Resources Book ~ $17-25 Read ~ 200 pgs 7
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Required Resources - 2 Access to ibmsem.org website 8
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Required Resources - 3 Emarketing Strategy Course Description PDF (on website) 9
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Required Resources - 4 Case Handouts PDFs ( on website) 10
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Case Based Study 12 different cases B2B or G2C or B2C Students are assigned to work on 1 case in pairs 11
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6 Timed Computerized Quizzes Each Week There is 1 Quiz During Workshop Highest 5 quiz grades count. 13
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No Cheating on Quizzes All quizzes are open book; free to surf internet; open notes – BUT NO Student to Student communications during quiz. 14
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6 Workshops - 100 min each Work in pairs Learn from entire class as well 15
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Effort for 2 credits ≈ 56 hours as per IBMS norms 16
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Grading No its not random! 17 Personal Reflection Report 10% (25 pts) 5/6 Online Quizzes 40% ( 100 pts) Strategy Video Pitch + Assess Peers 50% (125 pts) Must get at least 82 pts. on strategy pitch & reflection report to pass class (55%)
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Class Assignment Deadlines Strategy Video Pitch posted to ibms.org website: October 14 th @ 18:00 (failure to meet this deadline means you fail class) Peer reviews of 2 - 3 other strategy video pitches as assigned: October 27 th @ 18:00 (failure to meet deadline means you loose 25 pts from your strategy pitch) Personal reflection report: November 3rd @ 18:00 18
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Main outside class resource: www.ibmsem.org Videos: how to log in – use pcn@fonty.nlpcn@fonty.nl + pcn password. How to get help during the week
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Do before 1 st workshop (~ 3hrs. Work) Watch video lectures 1-4 Read ALL of the cases, case instructions – IBMS Semester 6 Emarketing Strategy - Case Analysis Instructions - Rev 3.0 20
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Do before 1 st workshop Look on the ibmsem.org website page Resources – class & workshop instructions & handouts, find your name on the list of cases, and visit the company’s website which is assigned to you 21
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Now What Do I Do Next? (ibmsem.org) 1.Take the background survey (8 questions) first, telling us (the class) what you’re experiences are with eMarketing Strategy (it is anonymous – 5 minutes). 2. Take the initial background knowledge quiz NOW to let Mr. Szanto know the general level of knowledge in this class (5 - 20 min). Password for Quiz: ABSZ224
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See you later this week … in workshop 1
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