1. The Hamburger Business

2. Read out the words tidy impress expand branch Arranged neatly and with everything in order To make feel respect and liking To become greater in size or importance A local office or a shop belonging to a large company

3. Read out the words read no doubt establish/ set up stand for To have sth. written on it Certainly; it must be true To start or create To be the short form of a word or the symbol for sth; to represent

4. This big fire was ____________ caused by someone smoking. Most people know that the letters “UK” __________ the “United Kingdom”. The restaurant was _________ by Mr. Li, so Mr. Li just had complete ownership of it. He suggested they set up other _________ there no doubt establish stand for branch no doubt stand for established branches

5. The fashion company has ___________ the business by setting up three more outlets in the downtown area. It _______ on the post “Smoking is not allowed here.” The boy is ________ and never goes to school without combing his hair. The visitors were greatly ___________ by the exhibition. expand read impress tidy expanded reads tidy impressed

6. Translation 参观上海时，给我印象最深的是近十年发生的巨大变化。 （ impress ） 毫无疑问，很多年轻人已经深深沉迷于电脑。（ no doubt ） 他把他的小公司扩展为世界知名的大公司。（ expand ） 这三个字母代表世界贸易组织。（ stand for ） 自从 1975 年麦当劳被引进到香港后，已建立了 90 多家快餐 店。（ establish ） What impressed me most when /while I was visiting Shanghai was the great changes that had taken place in the past ten years. There is no doubt that many young people are obsessed with computer. He expanded his small company into a world-famous enterprise. The three letters stand for the World Trade Organization. Since McDonald’s was introduced into Hong Kong in 1975, over 90 outlets have been established.

7. McDonald’s

8. Big Mac Chicken McGrill Cheeseburger Filet-O-Fish

9. Chicken Mc Nuggets French Fries Ice Cream Cone

10. (Apple) Pie Milk Shake

11. egg tart spicy wings

12. McDonald’s Menu Items Hamburger Cheeseburger Big Mac Filet-O-Fish McChicken Sausage McMuffin Sandwiches Chicken Mc Nuggets Chicken McNuggets(4pc/6pc) French Fries French Fries (S/M/L) Desserts Pie (Apple/Pineapple) Shake (Strawberry/Chocolate/Vanilla) Sundae (Strawberry/Chocolate) Ice Cream Cone Beverages Orange Juice (S/L) Soft Drinks (Fanta /Coca Cola/Sprite) Hot Drinks (Hot Tea/Coffee/Hot Chocolate)

13. Reading

14. Give the right orders The McDonald brothers started the business. There were 100 McDonald’s. The first McDonald’s in Beijing was opened. Ray Kroc opened his first McDonald’s. They had 30,000 outlets. Ray Kroc visited McDonald’s for the first time. McDonald’s opened in Shenzhen. Ray Kroc bought the business from the McDonald’s brothers McDonald’s opened in Hong Kong McDonald’s adopted the motto ‘Q. S. C. & V.’ 1 5 9 3 10 2 8 6 7 4

15. What happened during the following years? 1948 1954 1955 1956 1959 1961 McDonald’s was a small business in California, the USA Ray Kroc decided to go and visit McDonald’s Kroc opened his first McDonald’s near Chicago McDonald’s adopted its motto “Q.S.C&V” The 100th McDonald’s was opened Kroc took over the complete ownership

16. What happened during the following years? A new McDonald’s was being opened every day There were over 3,000 restaurants McDonald’s came to Hong Kong 1. McDonald’s was introduced into Shenzhen 1972 1974 1975 1990 2005 McDonald’s had over 30,000outlets round the world 2.McDonald’s established its largest restaurant in Moscow

17. Questions What’s the motto of McDonald’s? what does it stand for? Q. S. C. & V. How does the Moscow McDonald’s make sure that it has good chips? It imports the potatoes for the chips, and teaches farmers how to farm, harvest and pack them properly.

18. Questions What is the secret of McDonald’s good service? It has one of the best training programmes in the world. What does the writer suggest may happen in the future? The writer suggests that McDonald’s may open a restaurant on the moon.

19. McDonald's is the biggest f________ company in the world. It was once a d_____ hamburger s_____ started by two brothers in 1948 in California, the USA. In 1954, the American businessman Ray Kroc was i_______ by its c________, service and food. He decided to launch other b_______ of the chain. He t_____ _____complete ownership of the business in 1961. since then, McDonald's has e_______ across the world at high speed. By 2005, it had over 30,000 o_____ in 119 countries and regions, selling more than 100 hamburgers every second of the day. The s______ of McDonald's owes much to its motto: ‘Q_______, Service, C_______ and Value’ ast-food rive-in tand mpressed leanliness ranches ook over xpanded utlets uccess ualityleanliness

20. Conclusion the key to the success of McDonald’s Motto Q. S. C. & V. detail + = success

21. Tips for motto design Quality, Service, Cleanliness and Value Faster, higher, stronger Better City, Better Life Mottos are short sentences or phrases used as guides or rules. Remember— less is more. Try to design a motto for sth. (eg: a restaurant, a shop, a bar, a school …)

22. School Serve and obey Work hard and play hard Study now, and dream will come true Restaurant Great food, great location, great cocktails. Smells good! Tastes better! Service first!

23. Homework Write a summary of the history of McDonald’s. (The first sentence has been given) McDonald's is the biggest fast-food company in the world….