1. Co-curricular Activity: Market Report for MBA- Semester II, 2010.

2.  Objectives of this activity:  To know how to prepare a market report.  To gain an understanding of a market.  Evaluation:  The hard copy of the market report will be evaluated for the format and contents  Power point presentations of the same-a 10-15 minutes presentation.

3. A Market Report  Is an extensive report (sometimes 50-60 pages long) detailing out all relevant information about a market, i.e., a product sector.  Has a particular format which can be modified to suit user’s needs.  Used to take Marketing decisions as to marketing strategy to be followed; new product development; changes in marketing strategies ; how to compete more effectively.

4. Some examples of Market Reports  Report on the packaged tea market  Report on small car market  Report on children’s wear market/segment.  Report on market for woman’s accessories.

5. E.g: Market Report on the paper industry of China  Table of Contents  1 Overview on the paper-making industry 1.1 General situation of the paper-making industry home and abroad 1.1.1 Trend of the global paper-making industry 1.1.2 Situation of China's paper-making industry 1.2 Analysis of paper-making industry chains 1.3 Trend of China's paper-making industry 1.3.1 Profit margins decline of high-end products due to expansion 1.3.2 Enterprise integration will speed up 1.3.3 Reliance on imported raw material will be weaken 1.3.4 Further classifications of the paper product market 1.3.5 Competitiveness of new products will be enhanced

6. Analysis of global paper industry: trends and competition  2.1 Analysis of the global paper-making industry 2.1.1 Trend of the global paper-making industry 2.1.2 Competition of global paper-making industry 2.2 Current situation analysis 2.2.1 Production and consumption of paper and cardboard 2.2.2 Production of paper and cardboard 2.2.3 Situation of paper pulp productions and sales 2.3 Analysis of paper-making industry in the United States 2.3.1 Review on paper-making industry in the United States 2.3.2 Overview on production of major paper products in USA 2.3.3 Supply of paper pulp and waste paper in USA 2.4 Production and consumption of paper products in Japan 2.5 General situation of paper-making industry in France 2.6 General situation of paper-making industry in South Korea

7. 3 Overview on China's paper-making industry, 2007-2008  3.1 Analysis of China's paper-making industry in 2007 3.1.1 Production and consumption 3.1.2 Analysis of product structures 3.1.3 Investment situation 3.2 Development 3.3 Problems 3.4 Strategies 3.5 Analysis on statistics of China's paper- making industry, 2007 3.6 Brands 3.6.1 Categories 3.6.2 Overall situation 3.6.3 Development of sub-sectors 3.6.4 Problems and strategies

8. 4 Analysis of paper products sales in China, 2007 (w.r.t. various types of paper)  4.1 Analysis on productions and sales of newsprint 4.2 Analysis on productions and sales of uncoated printing paper 4.3 Analysis on productions and sales of coated printing paper 4.4 Household paper 4.5 packaging paper 4.6 White board 4.7 Boxboard 4.8 Corrugated paper 4.9 Special paper and cardboard

9. 6 Market analysis of sub-sectors of paper- making industry, 2007  6.1 Newsprint industry in China, 2007 6.2 Market of copperplate paper 6.3 Coated ivory board in China, 2007 6.4 Uncoated ivory board 6.5 Packaging paper 6.6 Household paper

10.  7 Analysis on competition of China's paper industry, 2008-2010 7.1 Integration and concentration will be enhanced 7.2 Market structure and trend of paper- making industry

11. Regional market analysis of China's paper-making industry, 2007  8 8.1 Shandong Province 8.1.1 Analysis of Shandong's paper-making industry 8.1.2 Analysis on features of Shandong's paper-making industry 8.1.3 Analysis of Shandong's major paper- making enterprises 8.1.4 Forecast on trend of Shandong's paper- making industry 8.2 Jiangsu Province 8.3 Zhejiang Province 8.4 Guangdong Province

12.  9 Analysis of China's major paper-making enterprises 9.1 Huatai Group 9.1.1 General situation 9.1.2 Operations 9.1.3 Plan and strategies 9.2 Shandong Sun Paper Industry Joint Stock Co., Ltd. 9.2.1 General situation 9.2.2 Operational condition 9.2.3 Plan and strategies 9.3 Chenming Group 9.4 Bohui Paper 9.5 Shanying Paper 9.6 Nine Dragons Paper (Holdings) Limited 9.7 Gold East Paper

13.  10 Analysis on raw material supply of China's paper-making industry, 2007-2008 10.1 Raw material Structure 10.1.1 Consumption of paper pulp 10.1.2 Structure analysis of paper pulp 10.2 Analysis of wood pulp supply 10.2.1 Supply and demand of wood pulp in China 10.2.2 Analysis on global supply and demand of wood pulp 10.2.3 Analysis on prospect of integration of raw material and product. 10.3 Analysis of waste paper supply 10.3.1 Supply and demand of waste paper in China 10.3.2 Analysis of global waste paper trade 10.3.3 Analysis of waste paper supply and demand prospect in China

14. 11 Analysis on development of industries associated with paper-making industry in China (will give an idea od demand/customers of paper )  11.1 Analysis on machinery of paper-making industry 11.1.1 Review on development of machinery and equipment of China's paper–making industry 11.1.2 Analysis on machinery manufacturing for paper pulp production 11.1.3 Advantages of China's paper-making equipments in international competition 11.2 Problems and solutions of paper-making equipment 11.2.1 Gap between China's machinery equipment and international advanced level 11.2.2 Analysis on problems existing in machinery equipment industry in China 11.2.3 Analysis on strategies for development of machinery equipment in China 11.3 Analysis of paper-making chemicals industry

15. 12 Forecast on supply and demand of China's paper-making industry, 2008-2010  12.1 Forecast on productions of China's paper-making industry, 2008-2010 12.2 Forecast on demand of China's paper market, 2008-2010 12.3 Analysis on demand of raw material

16. What Student needs to do:  Choose any one Market (industry)  Make a general format of the Report. Should include:  Title page  Table of Contents.  Executive Summary: one page summary of report. 1. Current Scenario including major trends shaping the industry. (e.g.: low cost carriers have altered the airline industry) 2. Analysis of various segments and sub-segments 3. Competition analysis: market shares of various players. 4. Relevant environmental factors impacting the market. 5. Major organizations in the industry. 6. Key success factors in the market (e.g.: product features/price/distribution/service…) 7. Need Gaps if any 8. Future of the market: forecasts, future developments  MUST add references (sources of Data-websites/books)  Fill each of the above major points with information of 2-4 pages each.  Where can you find the material?: Internet; Business periodicals

17. The Report  Typed in A4 size sheets, font: Time Roman/Arial; single spacing  Spiral binding with proper cover.  Report shall be part of your CV and be kept in the library.  Evaluation: on basis of contents; presentation of information; PPT presentation will be evaluated on basis of presentation skills also.

18. What students is not expected to do:  Make a report on only a few brands.  Make a report on a ‘product’: the report is for the entire industry, not the product. (the industry will comprise of many products)  Make any suggestions—not needed.  Add theoretical background to the report.  Do any kind of primary research.  Copy and paste as it is from the Internet: it is very easy for faculty to know difference between your language and internet language.  Work in any kind of ‘collaboration’ (meaning: cheating) with any other student/s.