1. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentOverview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentOverview Overview/Welcome Name of the Audience you are addressing, Title, Logo, Date ProblemBasic market and need addressed SolutionHow you solve the problem ProductDetailed product/sales demonstration /Screenshots Business ModelValue Proposition / How you make a profit CompetitionWho competes for your customers money/Status Quo MarketingSize of Addressable Market & Trends Analysis SalesHow Users Purchase, Description of the Sales Cycle TeamPrincipals and Management; Name, Titles, Background BoardBoard of Directors, Advisory Board, Investors StatusTimeline and Milestones for past year up to 3 years FinancialsProjections Monthly for the first year, Up to 3 years InvestmentAmount Sought, Type of Investment, Total Raise SummaryCall to action What is desired from the Audience

2. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentOverview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentOverview Company Logo Name of Audience (Default is ‘Investor Presentation’) Date of Presentation

3. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestment StatusTeamMarketingBus. ModelSolutionOverview ProductCompetitionSummarySalesBoardFinancialsProblem Basic market and need addressed What is the pain that are you addressing? How intense is the pain? What audience/stakeholder/constituent are you helping? What’s wrong with the way things are done now? (e.g. expensive, slow/time consuming, inefficient, politically undesirable etc.)

4. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentOverview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelMarketingTeamStatusInvestmentSolution Describe how you solve the problem What will make the pain get better or go away? This is your fundamental thesis or research analysis about the problem.

5. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentSolutionOverview ProblemCompetitionSummarySalesBoardFinancials Bus. ModelMarketingTeamStatusInvestment Product Detailed product specs /sales demonstration / Screenshots You should be jumping out of your skin to show how cool your product is, but all investors will assume that your product actually works like you say it can. They will rush you through this because the technology is not as important to them as how you plan on selling it.

6. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentSolutionOverview ProblemProductCompetitionSummarySalesBoardFinancials MarketingTeamStatusInvestmentBus. Model Business ModelValue Proposition / How you make a profit Describe how you plan on creating / manufacturing / selling the solution

7. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentBus. ModelSolutionOverview ProblemProductSummarySalesBoardFinancials MarketingTeamStatusInvestment Competition Who competes for your customers money, including Status Quo Price Features Your Company Logo should be High and to the Right Pick two comparative data sets and place competitors logos around them based on your understanding of the market

8. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentBus. ModelSolutionOverview ProblemProductCompetitionSummarySalesBoardFinancials TeamStatusInvestmentMarketing Size of Addressable Market & Trends Analysis Total Market is every possible user – this is less relevant than you think Total Addressable market is the specific audience that you can comfortably reach How will you reach this audience? How are you positioning your message in a crowded environment?

9. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentMarketingBus. ModelSolutionOverview ProblemProductCompetitionSummaryBoardFinancials TeamStatusInvestment Sales How Users Purchase, Description of the Sales Cycle This is a good place for you to walk through all the ways a customer actually goes about paying you for your product. Describing the various steps and how long they typically take is a sign of business maturity.

10. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentMarketingBus. ModelSolutionOverview ProblemProductCompetitionSummarySalesBoardFinancials StatusInvestmentTeam Principals and Management; Name, Titles, Background This should describe what your personal unique advantages are in regard to this business plan. Your background, training and personal connections are important.

11. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentTeamMarketingBus. ModelSolutionOverview ProblemProductCompetitionSummarySalesFinancials StatusInvestment Board Board of Directors, Advisory Board, Investors This should also include any consultants or service providers like lawyers and bankers you may have already engaged. These third-parties will speak to the quality of your deal for an investor.

12. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentTeamMarketingBus. ModelSolutionOverview ProblemProductCompetitionSummarySalesBoardFinancials InvestmentStatus Timeline and Milestones for past year up to 3 years Q1 2009Q2 2009Q3 2009Q4 20092010 and beyond Traction / Build Brand / Partners / Build Team Disrupt and Lead

13. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentStatusTeamMarketingBus. ModelSolutionOverview ProblemProductCompetitionSummarySalesBoard Investment Financials Projections Monthly for the first year, Up to 3 years

14. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestmentStatusTeamMarketingBus. ModelSolutionOverview ProblemProductCompetitionSummarySalesBoardFinancials Investment Amount Sought, Type of Investment, Total Raise We’re seeking a $XX million round of equity investment to fund our plan

15. Overview ProblemProductCompetitionSummarySalesBoardFinancials Bus. ModelSolutionMarketingTeamStatusInvestment StatusTeamMarketingBus. ModelSolutionOverview ProblemProductCompetitionSalesBoardFinancialsSummary Call to action What is desired from the Audience Thank you for your time Q&A Huge, Profitable Market Breakthrough Technology Seasoned Management Jane Doe, CEO jane@company.com xxx-xxx-xxxx direct