1. Visual identity for Salford the city

2. Visual identity for Salford City Council

3. Visual identity for Salford Partnership

4. How the Salford identity applies to you

5. Ring 7: Community plan themes - suggested badging for delivery partnerships DO - use active ‘doing’ phrases to communicate to the public e.g. Encouraging cycling IN Salford DO NOT - use static structure-driven phrases to communicate to the public. This says more about the organisation rather than the benefits it brings. e.g. Cycling development strategy IN Salford

6. How to find out more Visit www.insalford.com for further information on the use of the new identity Contact GU Design on 0161 793 3761 Contact Salford City Council’s new Head of Marketing, Simon Malcolm, on 0161 793 2550