1. Marketing Your IR to Create and Renew Buy-in From Administrators and Faculty Erika Gearing, Reference Librarian Johnson & Wales University, Providence, RI Bepress Digital Commons Community Webinar Series, December 8, 2011

2. Harborside Campus Providence, RI Downcity Campus Denver Campus North Miami Campus Charlotte Campus

3. Campus newsletters and announcements Academic Year in Review Bepress Repository Population Recommendations and List of Faculty Citations Word of Mouth “New Contact Friday” Presentations or meetings with various departments and individuals Available through Creative Commons: http://www.flickr.com/photos/isa_lias/5922910485/ Identifying Target Audiences

4. Targeting Your Audience and Gathering Data to Support Your Message MS Office Clip Art

5. Marketing, Branding, & the Power of Open Access

7. Gathering & Showing Data TOTAL Hits & Downloads as of March 15, 2011: 56,49 9

8. Switching Gears: Presenting to Faculty

9. Targeting the Message to Faculty Brief overview of how the graduate school communities are organized Customization options Findability through Google and Google Scholar

10. Benefits as an author Google Analytics Reports Publisher Permissions and Copyright How to contribute – Options to Publish Thank you/Follow-up Multi-media options Peer-review Conferences Continued…

11. Employing Social Media Strategies

12. Successes & Challenges Campus Newsletters and Announcements Academic Year in Review Bepress Repository Population Recommendations and List of Faculty Citations Word of Mouth “New Contact Friday” Presentations or meetings with various departments and individuals

13. Thank you! Erika Gearing egearing@jwu.edu