1. NORDIC MARKET

2. .THE NORDIC MARKET: INSIGHTS, IMAGE & AWARENESS

3. THE NORDIC MARKET

4. 5-6 weeks of vacation + National holidays 5-6 weeks of vacation + National holidays 2,7 Outbound vacations a year 2,7 Outbound vacations a year Norwegian is the highest spenders in the world when traveling Norwegian is the highest spenders in the world when traveling Sweden and Denmark are in top 6 Sweden and Denmark are in top 6 Scandinavia is the third largest outbound market in Europe Scandinavia is the third largest outbound market in Europe NORDIC TOURIST

5. NUMBERS FROM 2013 TO 2014 NORDIC MARKET 13,903 in 2013 to 13,301 in 2014 = -4.3 %

6. NUMBERS FROM Q1 AND Q2 2015 NORDIC MARKET 10,713 in 2014 to 4,690 in 2015 = -56 %

7. TRAVEL BEHAVIOR & DESTINATION IMAGES In our daily work in the tourism industry we are often asked the question: what is the exact image of our destination among the Scandinavian travelers? In that situation we have been missing a statistically well-founded and comprehensive Pan-Nordic database that can support our work. In 2014 we therefore launched “Travel Image – The Nordic Outbound Travel Market” – a yearly publication which rates and compares a hundred destinations in categories such as awareness, attractiveness, quality and potential for (re)visits. The 2015-report is based on interviews with more than 2,200 Nordic tourists about 101 destinations in the world, and it supplies the answers to most aspects of the Nordic outbound travel market and at the same time, it supplies answers about most things related to the travel habits of the Nordic tourist. THE NORDIC MARKET

8. IMAGE INDEX OF THE GAMBIA

9. - Can’t rate The Gambia as a tourist destination THE NORDIC MARKET – Awareness (%)

10. - Ranking out of 100 THE NORDIC MARKET – Attractiveness

11. Would like to visit Africa/ The Gambia in 2015 AfricaThe Gambia18-3435-4950+ Average 17,2%9,5%12,1%10,6%6,5% Sweden19,8%13,2% Denmark15,0%6,9% Finland16,5%7,7% Norway17,6%10,3% NORDIC MARKET – AFRICA / THE GAMBIA

12. Nothing about The Gambia and sextourisme in 2015 in Sweden Nothing about The Gambia and sextourisme in 2015 in Sweden Nothing about Ebola and The Gambia in 2015 in Sweden Nothing about Ebola and The Gambia in 2015 in Sweden About 10-15 clips on Ebola in 2015 ( mainly Sierra Leone) – 25 clips in september 2014 About 10-15 clips on Ebola in 2015 ( mainly Sierra Leone) – 25 clips in september 2014 MEDIA - Public relations Not an issue – from a Nordic selling perspectiv We need to inform – but to the right segment with the right communications channels

13. 26 Clippings – 60,000 Euros AV MINISTER VISIT IN NOVEMBER 2014

14. With the current Image, Awareness and Attractiveness 7,839 (4,690) Raise the Awareness to 50% (41%) - Raise Attractiveness with 10%11,976 INBOUND INDEX FROM THE NORDIC

15. Bringing the product from A Beach product To A product at the Beach WHAT NEEDS TO BE DONE

16. We want more than the Beach! We want the feel the culture We want the feel the culture We want to touch the art We want to touch the art We want to eat the traditional food We want to eat the traditional food We want to be on a fishing boat We want to be on a fishing boat We want to go up-country We want to go up-country Plus + plus Plus + plus We wants to get home and feel we have been to The Gambia and not just a any other beach – if we do that you will loose in the Nordic A PRODUCT AT THE BEACH

17. 3 Things on my wish-list from the Nordic: 1.Develop the complimentary products 2.Marketing the complimentary products 3.Develop in country sociale media branding #smilinginGambia HELP US HELP YOU

18. Nordic Tourist that will come to The Gambia with the feeling that The real African experience starts with a smile in The Gambia And then we are on our way to 500,000 THEN WE WILL GIVE YOU