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1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary.

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Presentation on theme: "1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary."— Presentation transcript:

1 1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary. First half 2012 analysis on Global and SA adspend Trends

2 2 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary. Global Advertising Trends insights from the Nielsen Global AdView Pulse Q1 2012

3 3 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Global consumer confidence is growing

4 4 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation and so does ADVERTISING Source: Nielsen

5 5 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Rising 3.1% YOY in Q1 ADVERTISING EXPENDITURE TREND million USD Source: Nielsen Global AdView Pulse Q1 2012 Based mainly on published rate cards

6 6 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Feb and Mar the best performing months

7 7 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Internet the fastest growing medium… 2.8% Television 3.1% -1.4% 7.9% Radio Newspapers 6.4% Outdoor 4.1% Cinema 12.1% Internet …while magazines show a dip Magazines

8 8 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation But TV holds the biggest share of spend Q1 2012 Television Magazines NewspapersRadio CinemaInternet Outdoor

9 9 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation +7.8% TELECOMMUNICATIONS +4.4% CLOTHING & ACCESSORIES +10.8% DISTRIBUTION CHANNELS +5.0% ENTERTAINMENT +4.9% FINANCIAL +3.7% FMCG +4.3% MEDIA +3.3% AUTOMOTIVE Retail and Telecoms show highest growth Percent change, Q1 2012 vs. Q1 2011

10 10 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Growth proceeds on different paces Western Europe sees a dip when comparing Q1 2012 vs. Q1 2011, on the back of the Euro- zone crisis

11 11 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Press still commands +30% share in Europe and Asia Pacific Media -- % Share of Spend -- Q1 2012 Television Magazines Newspapers Radio Cinema Internet Outdoor Source: Nielsen Global AdView Pulse Q1 2012. Note: Internet share is based on a smaller subset of countries included in the report and should only be taken as an indication.

12 12 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation North America increases marginally -3.6% decline for Healthcare +8.6% growth for Financial +4.0% growth for TV -5.0% decline for magazines +2.2% US -0.5 Canada +2.1% North America Q1 2012 vs Q1 2011

13 13 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Europe sees a dip in spending +4.8% growth for Cloth. & Acc. -5.0% decline for FMCG +12.1% growth for Internet -1.2% decline for Television -1.4% Europe +3.9% France -1.8% UK -7.6% Italy +2.1% Germany -14.0% Spain Q1 2012 vs Q1 2011

14 14 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Asia Pacific shows a marginal increase +9.1% growth for Entertainment -0.7% small dip for Automotive +5.4% growth for Newspapers -0.6% small dip for Television +5.5% Japan -4.8% Australia -2.5% China +1.7% Asia Pacific Q1 2012 vs Q1 2011

15 15 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Latin America performs very well +13.3% growth for Automotive +28.5% growth for Telecoms +7.5% growth for TV +7.6% growth for Magazines in 2011 +16.8% Argentina +14.9% Brazil -6.1% Mexico +9.6% Latin America Q1 2012 vs Q1 2011

16 16 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary. SA Advertising Trends First Half ‘12

17 17 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Total all Media with print split ZAR (Millions) MEDIA TYPE 2011 - Q1% GROWTH2012 -Q12011 - Q2% GROWTH2012 -Q22012 - H1% GROWTH TOTAL MAGAZINES 576.54-2.85% 560.13 687.31-5.09% 652.35 1,212.48-4.07% TOTAL NEWSPAPERS 1,669.232.35% 1,708.50 1,739.935.93% 1,843.08 3,551.584.18% TOTAL PRINT 2,245.781.02% 2,268.63 2,427.242.81% 2,495.43 4,764.06 1.91% TOTAL CINEMA 140.76-9.16% 127.87 138.43-29.24% 97.95 225.82-19.12% TOTAL DIRECT MAIL 16.537.87% 17.83 18.31-17.01% 15.19 33.02-5.20% TOTAL INTERNET 141.2039.26% 196.65 183.1223.37% 225.90 422.5530.29% TOTAL OUT OF HOME 292.8427.92% 374.59 335.0421.84% 408.21 782.7924.67% TOTAL RADIO 888.6515.83% 1,029.30 1,021.7319.92% 1,225.24 2,254.5418.02% TOTAL TV 2,773.4817.74% 3,265.41 3,548.846.64% 3,784.58 7,050.0011.51% Grand Total 6,499.2312.02% 7,280.27 7,672.717.56% 8,252.51 15,532.789.60% ZAR (Millions) Excluding SP

18 18 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Media Split Jan – Jun 2012 % =Share of Voice ZAR (Millions)

19 19 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Top 10 Daily Newspapers (Jan – Jun ‘12) ZAR (Millions) Excluding SP

20 20 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Top 10 Weekly Newspapers (Jan – Jun ‘12) ZAR (Millions) Excluding SP

21 21 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Top 10 Magazines (Jan – Jun ‘12) ZAR (Millions) Excluding SP

22 22 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Top 10 Advertisers in Magazines (Jan – Jun ‘12) ZAR (Millions) Excluding SP

23 23 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Top 10 Advertisers in Newspapers (Jan – Jun ‘12) ZAR (Millions) Excluding SP

24 24 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Thank You! Milton Tshabalala (011) 495 3124 Milton.tshabalala@nielsen.com

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