1. Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.

2. Reach people on mobile. Mobile Search Ads What are Mobile Search Ads? Google Mobile Ads appear on mobile devices in Google search results, on websites and in apps Use them to put your business in front of people as they use their phones and tablets throughout the day What? Why?BenefitsConclusion

3. Reach people on mobile. Mobile Search Ads Why Mobile Search Ads? When it comes to mobile advertising ‘how’ is now more important than ‘why’ To meet the needs of a growing market, Google have developed some great features to help you reach your mobile audience effectively Connect your business and customers by phone Drive local in-store traffic Promote your mobile app Engage with mobile shoppers What? Why?BenefitsConclusion

4. Reach people on mobile. Mobile Search Ads What are the benefits of Mobile Search Ads? Drive local in-store traffic Mobile users are searching for local information and are ready to take action In addition to the ability to make phone calls, another unique aspect of mobile ads is that your phone knows where you are 1 in 3* mobile searches are local 88%* of mobile users take action within a day of looking for local information 70%* of mobile users use their phone while shopping in store * Source: Kelsey Group 2010, Google User Behaviour Study 2010 What? Why?BenefitsConclusion

5. Reach people on mobile. Mobile Search Ads Connecting businesses and customers by phone. Call extensions Call extensions enhance ads with a phone number, allowing mobile customers to directly call a business from the mobile ad Google also offers the option to show ads that only allow calls by selecting ‘allow only click-to-call’ in your extensions settings What? Why?BenefitsConclusion

6. Reach people on mobile. Mobile Search Ads Connecting businesses and customers by phone. Location extensions When coupled with Call Extensions, Location Extensions help to drive traffic and visits to your local business Some advertisers value both phone calls and foot traffic to their stores. Location Extensions extend normal text ads with both a phone number and a business address The phone number and address associated with a Location Extension will show on all devices What? Why?BenefitsConclusion

7. Reach people on mobile. Mobile Search Ads Promote your mobile app on Google.com. Allow users to download your app after searching on Google with click-to-download Promote downloads of your app on Google Search. Users searching for relevant queries can be directed to your app download in the iTunes App Store or the Android Marketplace via ‘download your app’ function Google will automatically find and display the app icon registered in the iTunes App Store or the Android Marketplace What? Why?BenefitsConclusion

8. Reach people on mobile. Mobile Search Ads Features to engage with your mobile shoppers. Ad Sitelinks Help mobile users navigate to relevant pages within your site Seller Ratings Extensions Display ratings gathered automatically from review sites Product Extensions Allow mobile users to navigate directly to a purchase page What? Why?BenefitsConclusion

9. Reach people on mobile. Mobile Search Ads Bringing rich media experience to mobile Search. As well as smartphones, more and more people are now using tablets to browse the internet 91% of the time that people spend on their tablet devices is for personal rather than work-related activities This includes online shopping What? Why?BenefitsConclusion

10. Reach people on mobile. Mobile Search Ads Conclusion. More than ever, consumers have near constant access to information from their mobile devices. Be sure you are present where your potential customers are What? Why?BenefitsConclusion

11. Reach people on mobile. Mobile Search Ads Thank you. If you have any queries or would like help setting up Mobile Search Ads please contact: Business Catalyst SEO www.businesscatalystseo.com.au seo@businesscatalystseo.com.au