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Monday, December 13, 2010 Title of Presentation Presenter Name, Title, Organization
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About the BetterBricks Initiative Commercial building initiative of the: NORTHWEST ENERGY EFFICIENCY ALLIANCE (NEEA) Advocates for changes to energy-related business practices in Northwest buildings.
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About the BetterBricks Initiative POWERFUL ENERGY IDEAS FOR: Designers | Owners | Operators Access a knowledge base to improve building efficiency and achieve sustainability goals through: 1.EDUCATION & TRAINING 2.BEST PRACTICES 3.ONLINE RESOURCES
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Occupant Behavior A NEW ERA OF ENERGY SAVINGS OPPORTUNITY Identify areas where occupants affect building energy use Engage building occupants to modify their behavior Evaluate tools that can help Find resources to assist with occupant behavior strategies
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Identify areas where occupants affect building energy use
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Energy Savings in Buildings
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Which Occupants, What Behaviors? BUILDING OCCUPANTS – TENANTS OR EMPLOYEES – AFFECT BUILDING ENERGY USE Thermal comfort Plug load devicesComputer & monitor (More on these end uses later) In doing their work, occupants affect total building energy use. Positive behavior change can improve energy efficiency.
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Motivation for Change PROPERTY MANAGER/OWNER MOTIVATION Energy and cost savings Improved asset value External energy performance disclosure TENANT/EMPLOYEE MOTIVATION Personal value Sustainability in organization mission Cost control (direct or indirect depending on lease) External public disclosure
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Individual and Organizational Change Individual Change Organizational Change Motivation x Ability x Trigger Motivation x Ability x Culture (Let’s focus on individual change)
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Sensitivity Analysis – Occupant Behaviors DesignOps Occupants Courtesy of New Buildings Institute
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Occupant Behaviors Matter (and so do comfort complaints) More energyLess energy
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Areas Amenable to Change in Behavior BUY ENERGY STAR TURN THINGS OFF COMPUTER & MONITOR MYTH: Turning off lights for short duration uses more energy than leaving them on MYTH: Portable space heaters don’t add much to building energy costs MYTH: Most computers are already set to low power sleep mode
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Occupant Expectations
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EXPANDED THERMAL COMFORT RANGE More latitude with employees than tenants Involve building operators Strategy for reacting to comfort issues Thermal Comfort
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Plug Loads
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THERMAL COMFORT (sort of) PLUG LOADS Vampire loads Energy saving plug strips WORK WITH PROCUREMENT Central printers/copiers Servers
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Plug Loads Are Growing Courtesy of Lucid
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Plug Loads Courtesy of Lucid
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Enable low power sleep mode Capability is rarely turned on Energy star has step by step instructions Computer Energy Management
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Engage building occupants to modify their behavior
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Communicating with Occupants TENANTS Focus on individual behavior Messaging carefully crafted Finding org champions Emphasizing small steps EMPLOYEES Focus on cultural change Higher level of expectation Still need champions Goals more easily quantified
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Communication Methods (don’t dismiss “old school”) NEWSLETTERS: Stories are more persuasive than facts E-MAIL ALERTS: Involve an organizational champion POSTERS: Free ones from energy star BUILDING EVENTS: Keep things fun CHALLENGES/COMPETITIONS: Within building or between buildings
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Competitions Get Results KILOWATT CRACKDOWN – SEATTLE Commercial Real Estate competition for building savings CARBON4SQUARE – PORTLAND Commercial Real Estate Competition for carbon savings SEATTLE 2030 DISTRICT CASE STUDY: PECI KILOWATT CUP 3 floors of office compete for plug load reduction After 2 weeks a total 14% plug load savings
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Communication Methods (“new school” high tech may be good too) ENERGY DASHBOARDS Consider where to put them What information TO DISPLAY Consider cost and effectiveness ENERGY DASHBOARDS
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Roles in Communication Process FOR TENANT SPACES* PROPERTY MANAGER AND FACILITIES STAFF MUST BE ON THE SAME PAGE PROPERTY MANAGER APPROACH: LIKE ANY OTHER WORK INITIATIVE Executive buy in Planning Implementation Feedback PROPERTY MANAGER SHOULD OWN COMMUNICATION STRATEGY (AND DELIVERY) *Employee organizations define roles based on their individual structure
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Evaluate tools that can help
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Behavior Change Theory BEHAVIOR CHANGE IS WELL STUDIED WITH CLEAR LESSONS ON BEST PRACTICE
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28 SEM for the High Performance Portfolio Action framework that makes energy efficiency an asset in commercial buildings Financial, organizational, process and technical roadmap Results in increased building performance, human capital and asset value CommitPlanImplementCapitalize Produce business case Engage leaders Benchmark use Assess practices Scope and prioritize Control costs Attract new markets Increase cash flow Improve O & M Evaluate & train Measure & report Apply utility incentives
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SMALL STEPS MORE EFFECTIVE Use an incremental approach to improvement More likely to be adopted and persist E.G. Focus on a single action not a long list of “things to do” Small Steps
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Make it Fun, Be Consistent KEEP IT FUN Friendly competitions Small prizes, like gift cards Lobby events Floor by floor challenges COMMUNICATE CONSISTENTLY 2 way communications – Tenants have ideas and input Consistency is important
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Easy to Understand MAKE IT EASY TO UNDERSTAND Energy star has tools Posters Guides Tip sheets CREATIVE USE OF EMOTICONS (It’s more than just a happy face)
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Work with Energy Champions IDENTIFY ENERGY CHAMPIONS Tenant org point of contact Source of ideas Opportunity for feedback
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Talking Point Checklist
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Find resources to assist with occupant behavior strategies
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Resources ENERGY STAR www.energystar.gov www.energystar.gov BEHAVIOR, ENERGY, & CLIMATE CHANGE CONFERENCE www.beccconference.org www.beccconference.org BETTERBRICKS www.betterbricks.com www.betterbricks.com
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Questions or Comments?
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Monday, December 13, 2010 Thank you. Presenter Name, Title, Organization
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