1. EASTLAN RATINGS, LLC SURVEY RESULTS – 2016 WYOMING ASSOCIATION OF BROADCASTERS

2. WAB Media Surveys 0 Wyoming Association of Broadcasters contracted with Eastlan to gauge media usage in Wyoming 0 2011 0 2013 0 2015

3. WAB Media Surveys 0 Goals 0 Comprehensive study of ALL MEDIA usage in Wyoming 0 Have data that is specific ONLY to Wyoming 0 400 double blind surveys (cell and landline) 0 Diverse across counties and cities 0 Baseline data to identify trends in media usage, adoption of new media, use of traditional media, etc. 0 Share data with all those who use, buy and utilize broadcast

4. HOW OFTEN DO YOU WATCH TELEVISION? Several times a day 40% (2011) 58% (2013) 53% (2015) At least 1x per day 37% (2011) 24% (2013) 29% (2015) Couple times a week 13% (2011) 9% (2013) 9% (2015) 91% watch TV at least weekly 2013 & 2015 2011 = 90%

5. TV FACTS! Over 91% of WY Adults watch TV every week! *Over 97% of homes have a TV Average time watching: More than 4 hours a day! 30 hours per week! *AC Nielsen – Sept. 2015

6. TV FACTS LOCAL NEWS Television is the #1 Ranking over all for local news! Key demographics: Rank TV #1 Male – 30% (overall) M 18-49 – 35% - Newspaper 17% TV scores high in other age groups as well. Female – 27% (overall) TV F18-49 – 28% TV – Newspaper 15%

7. HOW OFTEN DO YOU LISTEN TO RADIO? SEVERAL HOURS A DAY AT LEAST ONCE A DAY COUPLE OF TIMES A WEEK Radio listeners per week = 81% 2011 2013 2015 26% 26% 24% 35% 36% 35% 16% 15% 22% 77% 77% 81% WHO IS LISTENING? 2015 All 77% (2011) 77% (2013) 81% (2015) Females 18-49 80% (2011) 74% (2013) 86% (2015) Males 18-49 83% (2011) 75% (2013) 86% (2015) All 50+ 71% (2011) 81% (2013) 75% (2015)

8. DRIVING – WHO IS LISTENING? Male 18-49 – 53% listen A LOT Female 18-49 – 55% listen A LOT Over half are tuning in the radio, despite all of the entertainment options in vehicles today! What about personal music & satellite? 24% - Personal 17% - Satellite

9. Radio vs New Media @ Home RADIO Personal Satellite Online 11% are listening at home to internet – 46% listen to radio

10. General News @ Home All Demos 18+ Radio & TV Newspaper Internet

11. General News @ Home 18 to 49Demo Radio & TV Internet Newspaper

12. Source for Finding New Music

13. DEMO GROUP 18-49 THEY ARE USING RADIO & TELEVISION & NEW MEDIA Read a daily printed Newspaper: 17% Read a digital version of a Newspaper: 15% Listen to the Radio daily: 59% Watch TV daily: 80% Radio & TV are the most used forms of media in this important demographic!

14. WOMEN 18-49 2013 – 44% 2015 – 12% MEN 18-49 2013 – 40% 2015 – 22% Read a printed daily newspaper:Read a daily digital version of newspaper: 2013 – 12% 2015 – 15% Read a printed daily newspaper: Read a daily digital version of newspaper: 2013 – 7% 2015 – 16%

15. Wyoming Adults continue to gain interest in the social media sites offered by their local radio and television sites! % of people that often or sometimes visit their local radio/TV station’s social media site: 35% go to RADIO Social Media Site 21% in 2011 – Significant increase! 29% go to TELEVISION Social Media Site 9% in 2011 – HUGE JUMP!

16. 40% accessed a local radio and/or television station website or online app within the last month!

17. More than 60% access the internet with a smart phone daily! 30% don’t have a smart phone and/or don’t use it to access the internet. 72% access the internet on a device other than their phone. In 2011, 77% surveyed DID NOT own a smart phone SMART PHONE USAGE

18. WHILE ON THE INTERNET…..WHAT ELSE ARE WYOMINGITES DOING? MULTITASKING! When on social media, nearly 60% sometimes or OFTEN listen to the radio & watch TV at the same time.

19. FM Chip in Smartphones 0 NAB - NextRadio #unlockFM, #SayYesToTheFMChip 0 ATT to activate FM chips in Android phones – 2016 0 T-Mobile – asking their smartphone makers to activate FM chips in 2016 0 Blue and Sprint have committed 0 Up next to convince - Verizon, Apple

20. FM Chip – Tornado Outbreak

21. FM Chip in Smartphones 0 Likelihood of listening to a FM station on Smart Phone All – 52% likely 18-49 – 77% likely 18-49 Female – 82% likely

22. More than 80% of respondents spent time online every day. Nearly 55% say they spend time on social media sites every day. HOWEVER………… 82% say they watch TV every day and 60% of say they listen to local broadcast EVERY DAY. LESS THAN 35% say they read a printed newspaper every day.

23. How many have gone to a website mentioned in an ad? 28% of radio listeners 40% of TV viewers 26% in Newspaper

24. POLITICS IN WYOMING! WHAT IS THE POLITICAL CLIMATE IN WYOMING AND WHY SHOULD POLITICIANS BE BUYING “BROADCAST”? 54% of Wyomingites consider themselves politically active. 50+ demo: 69% consider themselves politically active. 83% moderate to very conservative with 41% being MODERATE!

25. Do people pay attention to political ads? 18-49 DEMO TELEVISION 53% notice and or pay attention to the ads on TV Only 11% don’t really notice them while 20% PAY ATTENTION TO THEM! RADIO 56% notice and or pay attention to the ads on radio Only 16% don’t really notice them but 18% PAY ATTENTION TO THEM!

26. WYOMING ASSOCIATION OF BROADCASTERS 1.Radio and television usage in Wyoming is resilient and steadfast. 2.Wyoming broadcasters recognize the continued emergence of new media. 3.Wyoming broadcasters are integrating the new media into their offerings, social, streaming, digital. 4.Broadcasting in Wyoming is the “bullhorn” to reach the most people in Wyoming the most cost effectively. 5.Broadcasting has always been wireless and mobile. 6.New media is complemented by traditional broadcast.

27. WYOMING ASSOCIATION OF BROADCASTERS http://wyomingbroadcasting.org/