1. AUDIENCE

2. MILLENNIALS MONTHLY REACH Source: NRS PADD: NRS January – December 2015 & comScore November 2015 77% of Millennials are monthly magazine media users

3. MILLENNIALS PLATFORM USAGE Millennials are 54% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

4. MILLENNIALS: TOP TITLES (INDEX) 1 2 3 4 5 PRINT WEB MOBILE 215 213 203 202 195 185 177 170 169 232 203 195 181 175 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

5. MILLENNIALS MOBILE REACH Millennials account for 1 in 4 of the adult population Millennials account for 44% of the mobile magazine media audience Source: NRS PADD: NRS January – December 2015 & comScore November 2015

6. MILLENNIALS MOBILE REACH BY TITLE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

7. ABC1 MEN & WOMEN REACH 86% of ABC1 Women are monthly magazine media users 73% of ABC1 Men are monthly magazine media users Source: NRS PADD: NRS January – December 2015 & comScore November 2015

8. ABC1 MEN & WOMEN PLATFORM USAGE ABC1 Women are 42% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

9. ABC1 MEN: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 311 286 283 239 238 283 264 252 238 237 202 167 154 134 112 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

10. ABC1 WOMEN: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 242 224 212 210 208 172 169 165 161 159 275 258 239 238 237 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

11. ABC1 MEN & WOMEN MOBILE REACH BY TITLE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

12. AGE 50+ PLATFORM REACH 70% of people age 50+ consume magazine media every month Source: NRS PADD: NRS January – December 2015 & comScore November 2015

13. 50+: TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEB 171 155 134 133 118 220 204 194 191 173 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

14. FAMILES (CHILDREN IN HH) MONTHLY REACH Families account for 1 in 4 of the adult population 76% of people with children in HH consume magazine every month Source: NRS PADD: NRS January – December 2015 & comScore November 2015

15. FAMILIES (CHILDREN IN HH): TOP TITLES (INDEX) 1 2 3 4 5 PRINTWEBMOBILE 155 134 129 126 172 166 158 154 148 199 190 182 174 170 Source: NRS PADD: NRS January – December 2015 & comScore November 2015

16. FAMILIES MOBILE REACH BY TITLE Families are 32% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015