1. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 1 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 1 Saturday 7 May 2016 University of Leicester 4th Self-Publishing Conference Clive Herbert Head of Publisher Relations, Nielsen Book Metadata, the Most Important Self- Publishing Tool You’ve Never Heard of #selfpubconf

2. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 THE UNCOMMON SENSE OF THE CONSUMER TM

3. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 3 Clive Herbert May 2016 Metadata Client Logo

4. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 4 TOPICS The self-published books market Nielsen Book ISBN What is metadata? Why is it important? How, what and when Nielsen Book’s services for small/independent publishers Q&A

5. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 5 Self-published* books: volume Source: UK Books & Consumers © Nielsen 2016 * Includes by/via Amazon; publishing via services for self-publishers 20122015 11m books 24m books

6. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 6 Self-publishing* share of books: volume Source: UK Books & Consumers © Nielsen 2016 * Includes by/via Amazon; publishing via services for self publishers

7. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 7 7 Uk Shoppers buy 50% of all books online value sales of Print & Digital books combined, 2015 (£M) 1 38% Online for Print Source: Nielsen UK Books & Consumers © Nielsen 2016 50% Online1 47% Bricks & Mortar

8. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 8 8 GLOBAL BOOK SUPPLY CHAIN Measuring and Analyzing Sales and Consumer Behavior for the Book Industry For books & publishers: ISBN, SAN Authoritative metadata & bibliographic data Supplying Transaction Services to the Book Industry UNIQUE IDENTIFIERS & STANDARDS FOR THE BOOK INDUSTRY NIELSEN BOOK RESEARCH NIELSEN COMMERCE SOLUTIONS NIELSEN SEARCH AND DISCOVERY SERVICES Nielsen Book The leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally

9. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 9 9 Discovery services Nielsen BookData bibliographic Information Over 28m English language records Over 19 m images Over 3.1m e-books Over 6m titles with rich descriptive content Data collected from over 60,000 suppliers from over 70 countries

10. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 10 Who uses Nielsen Book Discovery Services? Licensed to users via products and services Over 3,500 customers worldwide Retailers – Product discovery, internal systems, websites Libraries – Product discovery, title selection, MARC catalogue records, catalogue (OPAC) enrichment Publishers – MARC records, product discovery

11. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 11 Anatomy of an ISBN Registration Group (language or agency) element Prefix – distinguishes the barcode as belonging to a book Registrant (Publisher) element Publication element Check digit 978978 – 1978 – 1 – 84195 978 – 1 – 84195 – 392 978 – 1 – 84195 – 392 - 2

12. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 12 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 12 ISBN News ISBN – you can now buy just a single ISBN ISBN – coming soon, online store for purchase of single and multiple ISBNs

13. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 13 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 13 What is metadata? And why is it vitally important?  In epistemology, the prefix meta- is used to mean about (its own category). For example, metadata are data about data (who has produced them, when, what format the data are in and so on).epistemologymetadata  Also known as bibliographic data, product data, book data, title editor or bibs.  A set of inform which describes something – in this case a book!

14. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 14 The link between Metadata & sales http://www.nielsenbookdata.co.uk/uploads/3971_Nielsen_Metadata_white_paper_A4(1).pdf In 2011 Nielsen Book undertook analysis of the completeness of product records vs sales tracked through Nielsen BookScan The results showed that better data = better sales!

15. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 15 The effect of enhanced metadata on offline and online sales 35%178%

16. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 16 Why is it important? Discovery Persuasion Transaction Fulfilment Measurement...... all of which help to maximise sales

17. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 17

18. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 18 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 18 HOW – Nielsen TITLE EDITOR Online service for publishers for all sizes and locations Online management of your title data on the Nielsen Book database including images Print, e-books and other digital formats Nielsen Title Editor supports multiple currencies including GBP and Euro Simple to use – single page new record submission template via ‘Easy Add’, extensive online help pages

19. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 19 HOW - ONIX The ONIX for Books product message is the international standard for representing and communicating book industry product information in electronic form. XML structure. It isn’t a system! ONIX is therefore Nielsen Book’s preferred format for receiving extensive rich product information from publishers Nielsen Book receives over 360 ONIX files from data suppliers – large multinationals to small independent publishers ‘live’ ONIX data feeds from most mainstream system providers ONIX 3.0 has improved handling of digital publications; provides specific structures for describing product form detail and DRM usage constraints

20. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 20 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 20 WHAT Thema!

21. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 21 WHEN In advance of publication All BIC Basic data elements at least 20 weeks ahead of publication date NB: jacket image required simply before publication ensures that booksellers have information 16 weeks ahead 4 weeks for data to flow through aggregator systems to the trade OR, at least 4 weeks before you start selling to booksellers and wholesalers Updating is allowed! Often to price, publication date, publication status Sometimes to title, contributor, description etc., Balance Early enough for information to be in the trade for buying cycles Late enough so product details are reliable Keep us up-to-date when details change

22. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 22 In conclusion Metadata – ensure it is complete and timely Choose a data delivery method that suits you Use it! Keep us updated, especially price changes Communicate: we’re happy to answer questions! Expert support: we have lots of data experience This is a partnership: help us to help you!

23. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 23 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 23 Services for Self-published Authors Book Discovery Services Free listing and Nielsen BookData Enhanced subscription service Nielsen Title Editor, online data management (at no charge) Nielsen Book2Look – book widget, online book marketing tool, costs start from £75 for a single widget Book Commerce Services Nielsen BookNet Online Collection Service Automatically set-up if self-distributing and e-mail address provided No charge to join the service – up to 50 order lines per year (small charge above that number) Book Research Services Ad-hoc reporting – one-off UK lifetime sales report for self-publishers: £50 + VAT Ad-hoc Pot – allowing multiple and different ad-hoc reports to be taken during one year at reduced rates Full range of data reports: creating bespoke charts, trending titles to full market analysis

24. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 24 What is book2look? Each widget is a streamlined presentation of the book with readable excerpts, metadata, reviews, trailers, and links to preferred retailers. Book2Look is a digital marketing tool that enables a book’s promotional materials to be shared virally. Once a widget is created, it can be posted on a website and fans can share it on their blogs and social networks while publishers maintain control of the content being discovered.

25. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 25 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 25 Thank you – any questions? Clive Herbert, Head of Publisher Services, Nielsen Book Discovery: e: Clive.Herbert@nielsen.comClive.Herbert@nielsen.com