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Published byAmelia Stafford Modified over 8 years ago
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BEACONS Grabbing Attention, Enticing Patrons
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BEACONS Low-cost pieces of hardware Small enough to attach to a Wall Surface Counter-top Uses battery-friendly Bluetooth connections Communicate indoors
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BEACONS Apple’s Bluetooth Low-energy Wireless Technology Location-based Information And Services Arrived With iOS7 iPhone 4s Or Later iPad iPad Mini iPod Touch i
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THE TECHNOLOGY BEHIND THE BEACONS
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BLUE TOOTH LOW ENERGY BLE Wireless Personal Area Network Technology Low Energy Consumption And Cost Communication Range Similar To Classic Bluetooth
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BLE COMMUNICATION Consists Primarily Of Advertisements Small Packets Of Data Broadcast At A Regular Interval Via Radio Waves One-way Communication Method Smartphone & Tablets Respond To Them Trigger Push Messages App Actions & Prompts
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INTERESTING USES OF THE BEACONS
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ENHANCING RETAIL & IN-STORE EXPERIENCES Transmit Appropriate Messages To Keep Up The Interest Of The Customer Greet The Customer Informing About Recent Arrivals Discounts & Sales After Purchase Discount Coupons For Next Visit At Parking Areas To Guide The Customers
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PERSONALIZED EDUCATION WITH BEACONS Find the way around campuses Easy authorized access into restricted places Delivering specific content to specific students Automated attendance tracking Restricting student personal devices while studying Notifications of class schedules Alerts for events and check in
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HOSPITALITY Outside Restaurants Give Suggestions For Orders Display Customer’s Usual Orders Automated Check-in In Hotels Avoiding The Need Of A Key Meal Plan Suggestions
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TOURISM Pin Pointing Visitors To Areas Of Interest Self-guided Tours Identify The Native Languages Information About Rest Rooms In The Vicinity Locating Help With Police Doctors Pharmacies
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TRAVEL Airports And Railway Stations Check-in Counters And Boarding Gates Passengers Are Cautioned If Their Timing Is Poor Likely To Miss Their Journeys Delays And Rescheduling Information
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PROMOTING HEALTHCARE Hospitals, Clinics And Pharmacies Promote Free Check-ups Hospitals Offer Detailed Maps With Elevators And Guides Promote Patient Education Events Or Camps Happening On The Venue
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GETTING SMARTER AT WORK USING BEACONS Employees Gain Access Without Swiping Cards Practical Networking At Conferences And Events Conference Rooms Availability And Bookings Delivering The Relevant Reading Material Relay Relevant Statuses
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