1. talks! Using Ning to Connect with your Community October 15, 2009 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

2. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Virtual Community Forum: –tinyurl.com/yjf6e5c Twitter hashtags: #tsning

4. talks! Using Ning to Connect with your Community Manny Hernandez (@askmanny, @ningfordummies) Sponsored by

5. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Today’s Speakers Kami Griffiths TechSoup Manny Hernandez Ning for Dummies

6. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Personal Background Web Products, Social Media: 10+ yrs Diagnosed with diabetes: Oct-02 Launched TuDiabetes on Ning: Mar-07 Worked for Ning: Jan to Apr-2008 Nonprofit management: since Apr-08 Published Ning For Dummies: Apr-09

7. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 What to Expect from this Webinar What is Ning? How can nonprofits use Ning? Setting up a network on Ning Managing and growing your network Fundraising and other Ning Apps Examples of networks on Ning Advantages/disadvantages of Ning

8. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 What is Ning? Ning is a social media platform Lets you create your own social network –“Your Facebook with your own brand.” Powers more than 1.5MM networks Free to set up and run Premium services to further customize

9. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Why Ning for Nonprofit/Libraries? New way to engage with constituents –Blogs, forums, videos Foster and solidify offline connections –Events, groups Increased outreach possibilities –Sharing mechanisms –Export member data Fundraising

10. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Ning and your Social Media Strategy Two great references: –Beth’s Blog - How Nonprofits Can Use Social Media: http://beth.typepad.comhttp://beth.typepad.com –Amy Sample Ward, 5 steps to a successful social media strategy: http://bit.ly/u6cNdhttp://bit.ly/u6cNd Your social media strategy may contain a lot of elements

11. www.briansolis.com/2008/08/introducing-conversation-prism/

12. Setting up a Network on Ning

16. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Managing your Network Who can become a new member –Moderate members Who can remain a member –Enforce the guidelines for your network What content can live in your network –Moderate or remove content if needed All of this requires time!

17. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Managing your Network Hours dedicated based on activity Administrators –Up to a few hundred members, one person can do most of the management –Very hard to keep up for one person past 1,000 members “Economies of scale” and self-policing help

18. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Growing your Network By yourself: 5+ hours per week Through your members: –Invitations, badges, embeddable content Through network RSS feeds –TwitterFeed feeding Twitter, FB page Through bloggers Through existing offline efforts

19. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Popular Features in Ning Blogs, Forum, Chat – build community Videos, Photos – visual outreach Events, Groups – offline connections Go Ad Free – premium service Ning Apps – more features…

20. Fundraising Through Ads

21. Social Giving Through a Ning App

22. Impact Challenge: Another Ning App

23. Google Docs: Another Ning App

24. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Other Ning Apps for Nonprofits Ustream: to broadcast streaming video PollDaddy: to poll your members Box.net: to share files with others CartFly: to sell merchandise Others: for event ticket sales

25. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 TuDiabetes: a Network on NIng Launched in March 2007 5-10% growth every month Mid-October 2009: –11,200 members –100,000 monthly visits –500,000 monthly pageviews –5 minutes average session

26. TuDiabetes Diabetes Awareness Project: Word in your Hand

27. TuDiabetes Diabetes Awareness Project: Making Sense of Diabetes

28. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Other Social Networks on Ning 200,000+ members “…a community of individuals who support reducing our nation’s dependence on foreign oil through the use of domestic energy alternatives.” push.pickensplan.com

29. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Other Social Networks on Ning 2,000 members “The List Project created Netroots to help recent Iraqi arrivals with the resettlement process by connecting Americans and Iraqis across the nation.” netrootsthelistproject.ning.com

30. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Advantages of Ning Very affordable –Free basic service –Premium services Solid product Customizable –Appearance and features Network and member privacy controls

31. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Disadvantages of Ning You can’t “host” the network yourself: –You depend on Ning being “up” –You depend on Ning being “in business” Network members are also members of Ning.com

32. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Alternatives to Ning To create your own social network: –http://traffikd.com/resources/build-your-own-social- networking-sitehttp://traffikd.com/resources/build-your-own-social- networking-site To create your own blog: –http://www.socialbrite.org/2009/05/09/seven-blogging- tools-reviewedhttp://www.socialbrite.org/2009/05/09/seven-blogging- tools-reviewed To create your own web site: –http://sites.google.com and many more…http://sites.google.com White Label Social Networking Platforms A Comparison Chart by TechCrunch –http://www.techcrunch.com/wp- content/wlsn_comparison_chart.htmlhttp://www.techcrunch.com/wp- content/wlsn_comparison_chart.html

33. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Additional Resources http://help.ning.com http://www.getsatisfaction.com/ning http://blog.ning.com http://is.gd/p7kv (Ning for Nonprofits chat)http://is.gd/p7kv http://developer.ning.com (advanced)http://developer.ning.com

34. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Manny’s Contact Information Email: –ningfordummies@gmail.comningfordummies@gmail.com Book: –http://bit.ly/ningfdhttp://bit.ly/ningfd Twitter: –@askmanny@askmanny –@ningfordummies@ningfordummies

35. talks! Questions? Submit your questions using the chat box.

36. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Continue the Discussion… Additional questions can be answered by posting in the Virtual Community Forum: –http://tinyurl.com/yjf6e5chttp://tinyurl.com/yjf6e5c

37. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Digital Storytelling Challenge The Challenge: Tell us your digital story Submit a 5-panel image story to Flickr or a 60 second video or audio visual Goldmail Submissions should demonstrate your organizational mission/goals/needs in a thoughtful and creative way. More info at www.techsoup.org/go/tsdigs-challenge www.techsoup.org/go/tsdigs-challenge

38. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

39. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Upcoming Webinars Organize Your Donor Data with Telosa –Wednesday, October 21, 10 a.m. Pacific Hidden Gems: TechSoup Donation Partners Every Librarian Should Know –Wednesday, October 28, 11 a.m. Pacific Green Tech Tips from Microsoft –Wednesday, November 4, 11 a.m. Pacific

40. Using Ning to Connect with your Community Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday 1:00 pm Mountain Standard Time (MST) Wednesday 9:00 am MST Thursday 1:00 pm MST Friday 9:00 am MST For more information: pages.readytalk.com/techsoup.html

41. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392