1. Recipe Development Denise Spencer-Walker Food Advisor, AHDB Beef & Lamb meatandeducation.com 2011

2. www.meatandeducation.com 2015 The Role of a Food Advisor

3. www.meatandeducation.com 2015 Recipe development process Find your inspiration Develop the concept–Find out your consumer market Research -Based on your consumer profile Test recipes –Twice or more! Write up recipes –Using an agreed format Photograph your recipe

4. www.meatandeducation.com 2015 Inspiration/Research Ideas come from: Magazines, Cookery books, Food Trends, The Internet

5. meatandeducation.com 2011 Recipe Development Recipes should reflect your consumer profile Recipe format can be in metric or a mixture of metric and imperial measures Use ingredients that are readily available and in season

6. meatandeducation.com 2011 Food Photography Some examples of tools of the trade

7. meatandeducation.com 2011 Recipe Writing Some examples

8. www.meatandeducation.com 2011 Examples of recipe development

9. www.meatandeducation.com 2015 Media Work

10. www.meatandeducation.com 2015 Press Advertising Examples of food photography

11. www.meatandeducation.com 2015 Recipe Video Stills 2014 Mini Roast Advertising Campaign featuring beef and lamb

12. www.meatandeducation.com 2015 For further information and support, go to: www.meatandeducation.com