2. Managing Your Career through Transitions: Meg Flournoy Associate Director Duke MBA Career Services

3. Today’s Agenda Keys to an Effective Transition Process of Career Management Approaches to Implementation Positioning Your Pitch Resources and Questions

4. Whether looking now, or in the future… Keys to an Effective Transition Attitude for Success An accomplishment-driven resume A list of target companies A list of contacts A list of questions An opportunity mindset

5. Three Broad Steps Taking Stock  Self-Assessment  Goal Setting Alignment of Objectives  Building Competencies Action Planning  Plan Implementation and Review The Process of Career Management

6. Step One Taking Stock - A View from the Inside Your accomplishments/skills/credentials Values and Needs Work Satisfiers and Dissatisfiers Future Interests and Work Preferences

7. 6 Starts with a vision… Making an Impact

8. Step Two Consider company’s point-of-view and business needs. Consider the manager’s point-of- view and business needs. Examine both vertical & horizontal career paths. Gain feedback Alignment of Objectives - A View from the Outside

9. Knowing the Terrain Drake Beam Morin, Inc. Most candidates find quickest success in this area. The farther from square 1, the more difficult to reach quickly Same job Different industry Similar job Different industry Different job Different industry Same job Similar industry Similar job Similar industry Different job Similar industry Same job Same industry Similar job Same industry Different job Same industry 1 63 8 42 7 5 9 Jobs Industries Impact of: Network Referrals Economy

10. Resume is a strategic and brief summary of your experience and accomplishments. It should also show your career progression. Formatting  Consistency Content is critical  Show relevance Not a work obituary  2 pages or less Customized  Executive Summary Resume Development

11. Accomplishments & Competencies P = Problem A = Action R = Results Example: Initiated procedures that increased production 20% and reduced average turnaround from five to four days. Skills Used: Innovation; Organization; Design; Creation

12. Qualifications Summary Innovative, versatile and solutions-driven executive with Duke MBA and outstanding strategic planning, analytical and communication skills. Twelve years experience in delivering solutions, evaluating operations, and making profitable decisions. Demonstrated results in the following areas: Strategic Planning Project ManagementTeam Leadership Business DevelopmentNegotiation Skills Making the Transition

13. Step Three Understand promotion or recruitment system. Decide how public you should be about your career goals. Look for mentors and advocates. Seek out stretch assignments. Seek external development activities. Stay informed and keep people informed. Action Planning - Take Control of your own destiny

14. Defining A Marketing Plan Marketing Yourself with the 4 P’s  Product/Positioning – What is your brand as an employee and the skills/proven value you can bring to the company?  Place – Where are the target employers you are going for? (geography, industry, company demographics)  Promotion – How will you advertise and sell yourself as a candidate?  Price – The price of your product (compensation, benefits, relocation, bonus, guaranteed comp) Proactively manage Career for Opportunities Attitude critical Shift perspective… What was→ What lies ahead

15. Branding Statement Your Unique Promise of Value Conveys Passion, Uniqueness, & Transferable skills High interest in the target audience Key Points Only part of networking you can practice Sets up your positioning  The unique value you bring to the table  Answers the question, what’s in it for them? Inspires Questions

16. Your Branding Content Early life  If Unique or interesting fact connected to current direction. Work Life  Key accomplishments/learning NOT job titles, dates and duties. Education  Elaborate only if relevant, otherwise stick to “just the facts”. Current Status  Emphasizing transferability, explaining Gaps, Plus traits that make the fit. Focus on “why” not “what”.

17. Develop and focus toward a “ Hit ” list of target companies Research growth, Hot industries, Former competitors or users Good connections, Target industries  Database searches Correspondence Opportunities  Professional Associations Book of Lists  Trade Journals Chamber of Commerce  Alumni Local Business Journal  Fellow classmates/ Top 100 Listings Business colleagues Target List

18. The Bulls-eye approach Plan A Plan B Plan C Example: A = Strategy Consulting with a top firm C= Different function; possibly something you have experience doing B = Other types of Consulting or “second choice” firms

19. The Bulls-Eye Approach Defined… The PREPARED Model helps you: Stay organized Reduce anxiety Differentiate yourself The PREPARED Model premise: Unique company insight is required to get a job There are 3 primary ways to demonstrate unique company insight Don’t contact a company until you find that unique insight There are thousands of companies, so a system is necessary for conducting an effective career search. “Let me tell you how I could help your company?”

20. The PREPARED Model Cycle 1 Create strategy PREP before you start Cycle 2 Discover opportunities Execute your strategy P ick your companies R esearch targets E lect selection criteria P rioritize your Top 10 A nnounce your intentions R each out to your contacts E liminate dead-ends D o it again

21. Implementation Four Approaches: Reactive Search Firms Proactive Job Development THE 4 P’s Product Place Price Promotion VISIBILITY

22. What are the key talents of people who are successful? Typical mistakes that prevent people from entering this field? Personal advice about entering this field/making a change? Who else would you recommend for insight? What are your questions? 1. 2. Key Questions: Key Questions: What do you need to learn next? Areas of greatest opportunity? Expansion? Markets/Products?

23. Positioning Your Pitch Your Education Your Experience Your Skills Your Values Their Issues Their Needs Their Culture Their Requirements

24. Telling Your Story Four Truths Guber, P. (2007). The Four Truths of the storyteller. Harvard Business Review, 85(12), 52-59.

25. Strategic Interviewing 1.What is your theme? 2.Repeat theme 5-7 times 3.Listeners retain only three key points. What are yours? 4.Strengths → colleague descriptions → demanded qualities 5. Ask for the job!

26. Additional Resources Questions? www.rileyguide.com