1. CHARM PROJECT Cordillera Highland Agricultural Resource Management Project Uplifting lives in the Cordillera….. 1997 - 2004 Funded by IFAD and ADB

2. Documentation and Dissemination of Best Practices on Agriculture, Natural Resources and Rural Infrastructure Management in the Cordillera Highlands

3. CHARM PROJECT AREA CHARM PROJECT AREA

4. 1.The Cordillera Highland Agricultural Resources Management (CHARM) Project is a seven-years project that aims to reduce poverty in the Cordillera Administrative Region by increasing income of small holder farm families in the target areas. The project covered 82 barangays in 16 municipalities of the provinces of Abra, Benguet, and Mt. Province. 1.The Cordillera Highland Agricultural Resources Management (CHARM) Project is a seven-years project that aims to reduce poverty in the Cordillera Administrative Region by increasing income of small holder farm families in the target areas. The project covered 82 barangays in 16 municipalities of the provinces of Abra, Benguet, and Mt. Province. I. Background Information I. Background Information

5. 2. Objectives – The project has the following objectives: - promote sustainable resource management practices -protect the environment and mitigate adverse development impacts -strengthen existing institutions - involve project beneficiaries in planning and implementation and -improve beneficiary access to formal and non-formal credit 2. Objectives – The project has the following objectives: - promote sustainable resource management practices -protect the environment and mitigate adverse development impacts -strengthen existing institutions - involve project beneficiaries in planning and implementation and -improve beneficiary access to formal and non-formal credit I. Background Information

6. 3. Project Components The CHARM adopted a process-oriented and participatory approach in planning, monitoring and execution of activities through 4 components in accordance with project design as follows: 3. Project Components The CHARM adopted a process-oriented and participatory approach in planning, monitoring and execution of activities through 4 components in accordance with project design as follows: I. Background Information

7. 3. Project Components 3.A. Community Mobilization and Natural Resource Management Component with Two (2) Sub- components Community Mobilization and Participatory Planning Natural Resource Management 3.B.Rural Infrastructure Development (RID) Component with Three (3) Sub-components Farm-to-Market Access Community Irrigation Domestic Water Supply 3.A. Community Mobilization and Natural Resource Management Component with Two (2) Sub- components Community Mobilization and Participatory Planning Natural Resource Management 3.B.Rural Infrastructure Development (RID) Component with Three (3) Sub-components Farm-to-Market Access Community Irrigation Domestic Water Supply I. Background Information

8. 3.C.Agricultural Support Services (ASS) with Four (4) Sub-components Agribusiness support services Extension support services Adaptive research services Rural finance services 3.D.Project Management and Coordination (PMC) Component 3.C.Agricultural Support Services (ASS) with Four (4) Sub-components Agribusiness support services Extension support services Adaptive research services Rural finance services 3.D.Project Management and Coordination (PMC) Component 3. Project Components I. Background Information

9. Sustainability and increased income characterized the full span of the life of the CHARM Project. For maximum benefit and to preserve its best legacy of lessons learned, documentation of best practices and dissemination of information were carried out under the CHARM Project during conceptualization stage, implementation stage, and post implementation stage. II. Documentation and Dissemination of Best Practices and Lessons Learned II. Documentation and Dissemination of Best Practices and Lessons Learned

10. The CHARMP’s conceptualization stage has generated for the project, the following documents: reports by consultants feasibility studies press releases and other reference information materials. The CHARMP’s conceptualization stage has generated for the project, the following documents: reports by consultants feasibility studies press releases and other reference information materials. II. Documentation and Dissemination of Best Practices and Lessons Learned

11. The documents generated during the Project’s implementation stage include the following: 1.Consultants monthly, quarterly and annual reports 2.Quarterly and annual project reports 3.Project proposals and progress reports 4.ESS Technology Bulletin 5.CHARMP Bulletin (Quarterly Newsletter) 6.Press releases 7.CHARMP On-the-Air 8.Others The documents generated during the Project’s implementation stage include the following: 1.Consultants monthly, quarterly and annual reports 2.Quarterly and annual project reports 3.Project proposals and progress reports 4.ESS Technology Bulletin 5.CHARMP Bulletin (Quarterly Newsletter) 6.Press releases 7.CHARMP On-the-Air 8.Others II. Documentation and Dissemination of Best Practices and Lessons Learned

12. Documentation and dissemination of information about the CHARM Project after its completion stage is more concerned with impact and lessons learned that will prolong, widen and maximize the benefits of the project beyond its area of coverage and project life. Participating agencies must therefore be encouraged to document and disseminate best practices information as a result of their involvement under the CHARM Project. Documentation and dissemination of information about the CHARM Project after its completion stage is more concerned with impact and lessons learned that will prolong, widen and maximize the benefits of the project beyond its area of coverage and project life. Participating agencies must therefore be encouraged to document and disseminate best practices information as a result of their involvement under the CHARM Project. II. Documentation and Dissemination of Best Practices and Lessons Learned

13. 1.Training Goal: This training was done to enhance the knowledge and skills of the participants in documenting and packaging of instructional, educational and communication materials on best practices and success stories during CHARM Project implementation on sustainable agriculture and natural resource management. 1.Training Goal: This training was done to enhance the knowledge and skills of the participants in documenting and packaging of instructional, educational and communication materials on best practices and success stories during CHARM Project implementation on sustainable agriculture and natural resource management. Training on documentation, packaging and production of IEC materials Training on documentation, packaging and production of IEC materials II. Documentation and Dissemination of Best Practices and Lessons Learned

14. 2.Phases: The training was done in two phases: 2.Phases: The training was done in two phases: Design, development and production of IEC materials. Phase II (August 1-5, 2005) Documentation of projects, best practices and success stories during project implementation. Phase I (July 4-8, 2005) Training on documentation, packaging and production of IEC materials II. Documentation and Dissemination of Best Practices and Lessons Learned

15. 3.Methodologies: -Participants came from the implementing agencies of the CHARM Project such as DA-RFU-CAR, National Irrigation Administration (NIA), Department of Environment and Natural Resources (DENR), Provincial Local Government Units and Municipal Government Units (PLGU-MLGU) from Abra, Benguet and Mt. Province. -MOA was signed by the CHARM Project and implementing agencies governing the participation of their personnel to this training. 3.Methodologies: -Participants came from the implementing agencies of the CHARM Project such as DA-RFU-CAR, National Irrigation Administration (NIA), Department of Environment and Natural Resources (DENR), Provincial Local Government Units and Municipal Government Units (PLGU-MLGU) from Abra, Benguet and Mt. Province. -MOA was signed by the CHARM Project and implementing agencies governing the participation of their personnel to this training. Training on documentation, packaging and production of IEC materials II. Documentation and Dissemination of Best Practices and Lessons Learned

16. 3.Methodologies: Training on documentation, packaging and production of IEC materials II. Documentation and Dissemination of Best Practices and Lessons Learned -Participants were requested to review project documents and bring materials as training materials and reference. -Participants interviewed implementers and beneficiaries in the preparation of IEC materials; -At various stages of the training resource speakers assisted participants in the documentation and preparation of video and print documentaries and IEC materials. -Outputs by the participants were submitted as main requirements for the completion of the course. -Participants were requested to review project documents and bring materials as training materials and reference. -Participants interviewed implementers and beneficiaries in the preparation of IEC materials; -At various stages of the training resource speakers assisted participants in the documentation and preparation of video and print documentaries and IEC materials. -Outputs by the participants were submitted as main requirements for the completion of the course.

17. 4.Topics presented: 4.Topics presented: Phase I - The Communication Process - The Documentation Process - Basic Photography - Basic Video Camera Operation - Design, Lay-outing and Packaging of Documentation Reports - Video Script Writing Phase II - Design and production of IEC Print Materials - Video Production Training on documentation, packaging and production of IEC materials II. Documentation and Dissemination of Best Practices and Lessons Learned

18. 5.Course output: Phase I - 32 project documentation report titles - 5 video production script titles Phase II - 40 documentation reports and IEC print materials - 1 feature story - 5 video production scripts for shooting and production Training on documentation, packaging and production of IEC materials II. Documentation and Dissemination of Best Practices and Lessons Learned

19. III. Dissemination of Best Practices and Success stories III. Dissemination of Best Practices and Success stories a)To Project Stakeholders The packaged results shall be distributed in print and digital forms to partner agencies and NGOs. The agricultural technicians of the local governments units will also be provided with the results. b)To ENRAP stakeholders through internet The packaged materials shall be uploaded through the internet through the ENRAP website for access by other IFAD projects and other stakeholders. Queries will be responded to through the website and through email. a)To Project Stakeholders The packaged results shall be distributed in print and digital forms to partner agencies and NGOs. The agricultural technicians of the local governments units will also be provided with the results. b)To ENRAP stakeholders through internet The packaged materials shall be uploaded through the internet through the ENRAP website for access by other IFAD projects and other stakeholders. Queries will be responded to through the website and through email.

20. c)To farmers and public through Radio Broadcast and local newspapers Through the Regional Agriculture and Fisheries Information Division (RAFID) of the DA Regional Field Unit, news and feature stories of the CHARM project’s best practices and success stories have been published in four major local weekly newspapers; DA-RFU-CAR Quarterly Newsletter; and, Agri-Luzon, the DA-Luzon Cluster Weekly Newsletter. c)To farmers and public through Radio Broadcast and local newspapers Through the Regional Agriculture and Fisheries Information Division (RAFID) of the DA Regional Field Unit, news and feature stories of the CHARM project’s best practices and success stories have been published in four major local weekly newspapers; DA-RFU-CAR Quarterly Newsletter; and, Agri-Luzon, the DA-Luzon Cluster Weekly Newsletter. III. Dissemination of Best Practices and Success stories

21. A School-on-the-Air (SOA) program was also conducted through the RAFID featuring the technologies developed under Extension Services (ESS) of the CHARM Project and topics on best practices and success stories. The accomplishments under the SOA are as follows: The municipality of Tadian declined due to weak frequency of radio broadcast in the municipality Radyo Ng Bayan- Bontoc; Radyo Natin- Bontoc; and Radyo Natin-Bauko CHARM Project, PLGU-Mt. Province and MLGUs of Sabangan, Sagada, Bontoc and Bauko agreed to sign the MOA Three radio stations from a target of two agreed to air the SOA 1.Coordination and Preparation of MOA RemarksAccomplishment SOA Targets/Activities III. Dissemination of Best Practices and Success stories

22. Completed from June 23-30, 2005 Airing of invitation to enroll in the SOA in the three broadcast stations 2. Pre-SOA broadcast Completed July 4-9, 2005 Sample topics, activities and methodologies were aired over the radio, procedures of enrollment were also announced 3.Enrollment and Introductory Broadcast RemarksAccomplishment SOA Targets/Activities A School-on-the-Air (SOA) program was also conducted through the RAFID featuring the technologies developed under Extension Services (ESS) of the CHARM Project and topics on best practices and success stories. The accomplishments under the SOA are as follows: III. Dissemination of Best Practices and Success stories

23. July 11, 2005 The SOA on Best Practices on Agriculture and Natural Resources Management in the Cordillera Highlands was launched at the Ridgebrook Hotel, Bontoc, Mt. Province 4. Formal Launching Extension of SOA was requested to complete last episode and to prepare for graduation. Airing of SOA broadcast topics July 12 - October 10, 2005 5. Airing of SOA broadcast topics (July 12 – Sept. 29) RemarksAccomplishment SOA Targets/Activities A School-on-the-Air (SOA) program was also conducted through the RAFID featuring the technologies developed under Extension Services (ESS) of the CHARM Project and topics on best practices and success stories. The accomplishments under the SOA are as follows: III. Dissemination of Best Practices and Success stories

24. The proposed broadcast time was 5:30-6:00 a.m. – Radyo Natin; 6:00-6:30 a.m., Radyo Ng Bayan 3 times a week (MWF). 6:00 – 6:30 a.m. – Radyo Natin; 6:00 – 6:30 p.m. Radyo Ng Bayan daily from Monday-Friday 6.Broadcast frequency/ time 143 enrolled versus a target of 100 More than 1000 radio listeners indirectly benefited from the SOA broadcast. 7.Target enrollees RemarksAccomplishment SOA Targets/Activities A School-on-the-Air (SOA) program was also conducted through the RAFID featuring the technologies developed under Extension Services (ESS) of the CHARM Project and topics on best practices and success stories. The accomplishments under the SOA are as follows: III. Dissemination of Best Practices and Success stories

25. 10 modules on land degradation, soil conservation, nitrogen fixing trees, trees for soil, trees for people, coffee, banana, beekeeping, sasso chicken and tilapia production were aired in the SOA 8. SOA topics discussed discussed RemarksAccomplishment SOA Targets/Activities A School-on-the-Air (SOA) program was also conducted through the RAFID featuring the technologies developed under Extension Services (ESS) of the CHARM Project and topics on best practices and success stories. The accomplishments under the SOA are as follows: III. Dissemination of Best Practices and Success stories

26. Only enrollees who have completed their requirements (submission of module examination answers) were allowed to graduate. Feedback forms and exams were monitored and submitted by the farmers through the Agricultural Technicians. Many farmers, however, sent their feedback forms directly to the SOA Coordinator through their local officials or hand carried it themselves. - Completed last October 11, 2005 at the Bontoc Multi-Purpose Building Conference Hall. - 91 out of 143 enrollees graduated - Attended by the Provincial Governor, DA Regional Director and Assistant Regional Director; Vice Mayor of Bontoc and Mayor of Sagada as Special Guests - Issued T-shirts, radio cassette recorders, fruit tree seedlings and vegetable seeds to outstanding graduates and to the SOA graduates. 9. Graduation Ceremonies RemarksAccomplishment SOA Targets/ Activities A School-on-the-Air (SOA) program was also conducted through the RAFID featuring the technologies developed under Extension Services (ESS) of the CHARM Project and topics on best practices and success stories. The accomplishments under the SOA are as follows: III. Dissemination of Best Practices and Success stories

27. III. Some lessons learned from conduct of SOA Farmer participants are generally younger. Evaluation results showed that of the 73 who participated in the course evaluation, 36.99% have ages ranging from 37-47 years of age; 26-36 years old (31.14%); 48-58 years old (13.7%). Farmer participants are also highly educated with 28.77% of them college graduates or having reached collegiate level; 41% high school graduates and/or completed vocational school. 53% of the participants are female Majority of the participants are engaged in vegetable gardening as a family enterprise. The favorite time for farmers to listen to radio is from 5:30-6:30 A.M. and 6:00-7:00 P.M. majority or 53% listen to SOA on a daily basis. The preferred sources of farmers are radio (56.5%), technicians (12.0%); newspapers (4.6%); fellow farmers (21.3%); and television (5.6% %). Farmer participants are generally younger. Evaluation results showed that of the 73 who participated in the course evaluation, 36.99% have ages ranging from 37-47 years of age; 26-36 years old (31.14%); 48-58 years old (13.7%). Farmer participants are also highly educated with 28.77% of them college graduates or having reached collegiate level; 41% high school graduates and/or completed vocational school. 53% of the participants are female Majority of the participants are engaged in vegetable gardening as a family enterprise. The favorite time for farmers to listen to radio is from 5:30-6:30 A.M. and 6:00-7:00 P.M. majority or 53% listen to SOA on a daily basis. The preferred sources of farmers are radio (56.5%), technicians (12.0%); newspapers (4.6%); fellow farmers (21.3%); and television (5.6% %).