2. Why is it so easy to say no to new ideas? New ideas cause change. New ideas create uncertainty. We like to do it the way we’ve always done it before.

3. Paradigm Shifts 1980 – 2000 The Space Shuttle. Total Quality. Cell Phones and Pagers. Fall of the Soviet Union. Birth of the Internet. Euro-Dollar.

4. Definition of a Paradigm & Synonyms Definition: Paradigm means pattern or model. Synonyms: Theory, Dogma, World View, Mindset, Tradition, Habit.

5. Paradigms A paradigm is a system of rules that does two things. 1. Sets limits or boundaries. 2. Provides guidance for solving problems.

6. The Paradigm Effect What may be obvious to one person may be totally imperceptible to someone else.

7. Back to Zero When a paradigm shifts, everyone goes to Back to Zero. Examples: GM and Toyota Sears and Wal-Mart Motorola and Nokia

8. The Impossibility Question “What is impossible to do in your business today, but, if it could be done, would fundamentally change it for the better?”

9. Paradigms are Common We have paradigms in almost every aspect of our lives. Common Paradigms Driving to work Doing the dishes Shopping for groceries Celebrating birthdays

10. Paradigms are Useful They tell us the rules. They focus our attention. They help us identify what’s important and what’s not.

11. Paradigm Paralysis This happens when a paradigm becomes the paradigm – the only way to do something.

12. Outsiders People who create new paradigms are usually outsiders. They are not part of the established paradigm community.

13. It Takes Courage Practitioners of the old paradigm who choose to change to the new paradigm have to be very courageous.

14. It’s Up to You You can choose to change your paradigm.