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BUSS2 Marketing: using the marketing mix - place.

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Presentation on theme: "BUSS2 Marketing: using the marketing mix - place."— Presentation transcript:

1 BUSS2 Marketing: using the marketing mix - place

2 The marketing mix - place Candidates should be able to: Choose appropriate outlets/distributors Evaluate types of distribution channels

3 Definitions: place and distribution channel What is meant by place? What is a distribution channel? What is an intermediary? e.g.

4 Types of distribution What is direct distribution? When there is no __________ E.g. What is traditional distribution? E.g.

5 Distribution channels: business to consumer How many distribution channels can you name?

6 Distribution channels: business to business What is the difference between business to business and business to consumer?

7 Business to business distribution channels What distribution channels does B2B usually use?

8 Choosing appropriate outlets or distributors What factors influence the choice of outlet/distributor?

9 Logistics What does logistics mean?

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