1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind für Planung Simon Köpp | Sales Manager 29 Juni 2010 OMD Outdoor Day

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ Warum MediaMind? ▸ Volle Kontrolle für die Planung ▸ Exkurs: Smart Versioning ▸ Targeting + Optimierung ▸ Unique User Reporting ▸ Cross Channel Reporting ▸ Offenes System Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved Adserver nutzen Technologie der 90er Jahre... “ ” Boxes graphic is a single separate element placed on top of picture and groups

4. © 2010 MediaMind Technologies Inc. | All rights reserved Das Fundament für die Zukunft “ ” Boxes graphic is a single separate element placed on top of picture and groups

5. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Actionable Analytics Streamlined Ad Serving Open Workflow

6. © 2010 MediaMind Technologies Inc. | All rights reserved Digitale Kanäle RICH Plan TrafficServeOptimiseAnalyse STANDARD EMERGING SEARCH MOBILE

7. © 2010 MediaMind Technologies Inc. | All rights reserved Die volle Kontrolle

8. Die Suche nach Screenshots F5 © 2010 MediaMind Technologies Inc. | All rights reserved

9. AdSnap Live-Screenshots direkt in PowerPoint!

10. © 2010 MediaMind Technologies Inc. | All rights reserved Visibility Metrics Visible Impressions: Für den User im Browser sichtbare Ad- Impressions Vorteil: Neue Bewertungskriterien für den Wert einer Mediabuchung Above the fold Below the fold

11. © 2010 MediaMind Technologies Inc. | All rights reserved Visibility Metrics Number of Recorded Impressions=500,000 Visible Impression Rate = 100,000/500,000

12. © 2010 MediaMind Technologies Inc. | All rights reserved Campaign Monitor

13. © 2010 MediaMind Technologies Inc. | All rights reserved Kampagnenstart, Auslieferung und Performance Real Time Daten Updates alle 15 Min

14. © 2010 MediaMind Technologies Inc. | All rights reserved Kampagnenkontrolle über dem Tellerrand: Live Screenshots mit Adsnap Sichtbarkeit der Werbemittel mit Visibility Metrics Realtime Daten mit Campaign Monitor

15. © 2010 MediaMind Technologies Inc. | All rights reserved Exkurs: Smart Versioning

16. © 2010 MediaMind Technologies Inc. | All rights reserved Dynamische Werbemittel-Inhalte Austausch aller Elemente möglich Schnelle Anpassungen zur Optimierung Reporting jeder Variante Reduzierte Produktionskosten Dynamische Elemente

17. © 2010 MediaMind Technologies Inc. | All rights reserved Live Updates Lokalisierung Relevanz für den User erhöhen Nutzungsmöglichkeiten…

18. © 2010 MediaMind Technologies Inc. | All rights reserved  Localise creative for language, cultural differences etc…  Simplify the process for local agencies and save production time  Maintain creative integrity Smart Versioning delivers efficiencies and track everything with MediaMind analytics! Buy blocks of media then update creative on the fly Easily produce multiple ads for more efficient campaigns Optimise creative for more cost effective campaigns Local relevancy (geo-targeting) Market relevancy (localisation) Targeted relevancy (behaviourally sequenced) Creative Relevancy (multiple creative strategies) Enable Flexibility Enhance Relevancy Global / Pan Regional Campaigns

19. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Prozess 1. Kreativagentur erstellt einmalig Smart Versioning Werbemittel 2. Beliebing viele Versionen können von jedem in Sekunden erstellt werden

20. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning… in Aktion

21. © 2010 MediaMind Technologies Inc. | All rights reserved all text is lower case mehr Effizienz mehr Effektivität mit mehr Motiven Smart Versioning heißt

22. © 2010 MediaMind Technologies Inc. | All rights reserved Targeting & Optimierung

23. © 2010 MediaMind Technologies Inc. | All rights reserved Mehrere Motive einstellen... Smart text 1 Smart text 2 Smart image Smart video

24. © 2010 MediaMind Technologies Inc. | All rights reserved...und dann Auto-Optimierung Even distribution CTR Interactions Conversions Single Winner Even Odds 453 212 114

25. © 2010 MediaMind Technologies Inc. | All rights reserved Ausliferungs-Targeting Control the sequence,rotation and frequency of your ads

26. © 2010 MediaMind Technologies Inc. | All rights reserved Optimierung & Targeting Auto-Optimierung zur Verbesserung der Kampagnenergebnisse Sequenzen (Story, Standard/Rich) Zeit-Targeting

27. © 2010 MediaMind Technologies Inc. | All rights reserved Retargeting Ein User sucht nach Infos auf der Kundenseite Ein andere User interessiert sich für andere Infos Jetzt können beiden Usern unterschiedl. Motive gezeigt werden

28. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind identifiziert den Standort des Users Ein eingestelltes Motiv wird anzeigt Identifikation erfolgt über IP-Adresse Geo-Targeting

29. © 2010 MediaMind Technologies Inc. | All rights reserved Behavioural Sequencing User-Interaction entscheidet über Folgemotiv Anhand der Motive kann User zur Conversion geführt werden

30. © 2010 MediaMind Technologies Inc. | All rights reserved Beispiel: Global SV mit Targeting/Optimierung Smart Versioning Ad Italien Kleinwagen Probefahrt Broschüre Kombi Geld-zurück Finanzierung Cabrio Händler X Händer Y Frankreich Van SUV Cabrio Deutschland SUV Van Kombi

31. © 2010 MediaMind Technologies Inc. | All rights reserved Unique User Reporting

32. © 2010 MediaMind Technologies Inc. | All rights reserved Frequency Neuerungen Vier neue Metrics Unique at Frequency Level The number of unique users who reached the indicated frequency of viewed impressions. Total Impressions to Frequency The sum of impressions viewed up to the indicated frequency for all users. Total Conversions to Frequency The sum of conversions recorded up to the indicated frequency for all users. Conversion Rate to Frequency The percent of "Total Conversions to Frequency" out of "Total Impressions to Frequency.

33. © 2010 MediaMind Technologies Inc. | All rights reserved Frequency Enhancements

34. © 2010 MediaMind Technologies Inc. | All rights reserved Frequency Enhancements

35. © 2010 MediaMind Technologies Inc. | All rights reserved Adjusted Uniques

36. © 2010 MediaMind Technologies Inc. | All rights reserved Adjusted Unique Report Differenzen bei Unique-User-Zahlen User löschen Cookies Cookies laufen über User nutzen mehrere Browser Users haben mehrere Computer Daumenregel… Unique durch 2,5 teilen MediaMind führt Adjusted Unique Metrics ein Neuer IAB Standard

37. © 2010 MediaMind Technologies Inc. | All rights reserved Adjusted Unique Report New metrics added to the Adjusted Uniques report: Unique impressions Unique clicks Unique interactions Unique expansions Unique video viewers Unique dwell Data applies to all report levels and date resolutions

38. © 2010 MediaMind Technologies Inc. | All rights reserved Cross Channel Reporting

39. © 2010 MediaMind Technologies Inc. | All rights reserved Warum Search+Display? Awareness Branding Research Intentions Purchase Shopping Word of mouth / blog / forum Display Search

40. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Channel Connect Reporting Lösung um Cross-Channel-Analysen über Display, Search und Affiliate Kampagnen zu ermöglichen

41. © 2010 MediaMind Technologies Inc. | All rights reserved Search-Display Overview Report Einfache Übersicht über die Überschneidungen von Search+Display OTHER CHANNEL IMPACT RATE Of the conversions for a particular channel, this is the percentage of conversions where a user was previously exposed to the other channel

42. © 2010 MediaMind Technologies Inc. | All rights reserved Path to Conversion by Publisher Reporting zeigt Conversion-Rate oder ROI je Vermarkter Letzter Kontakt versus gesamter Pfad des Users Mediabuchungen bekommen neues Bewertungskriterium Maintain budget here

43. © 2010 MediaMind Technologies Inc. | All rights reserved Path to Conversion by Channel Einfache Übersicht über Synergien zwischen Search+Display

44. © 2010 MediaMind Technologies Inc. | All rights reserved Path to Conversion by Channel Welchen Weg geht der User zur Conversion:

45. © 2010 MediaMind Technologies Inc. | All rights reserved SEM Independent Solution Freie Wahl

46. © 2010 MediaMind Technologies Inc. | All rights reserved Einfache 3 rd Party Integration

47. © 2010 MediaMind Technologies Inc. | All rights reserved Open API fluid integration integration

48. © 2010 MediaMind Technologies Inc. | All rights reserved Web- Tracking/Research Omniture Adsafe Mediamath Bluekai Planning / Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Search Google Omniture Kenshoo Marin Beispiele für Integrationen Campaign Data

49. © 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

50. © 2010 MediaMind Technologies Inc. | All rights reserved Auf dem aktuellen Stand bleiben... ▸ MediaMind CreativeZone creativezone.mediamind.com ▸ The Blast Der monatliche Newsletter ▸ Deutscher MediaMind Blog Interviews, Kampagnen, Trends, etc. ▸ MediaMind Research Benchmarks, Case Studies etc. Animation if needed Is “Fade - very fast”

51. © 2010 MediaMind Technologies Inc. | All rights reserved Vielen Dank!