1. MBA 563 Dr Mukaro 2016

2.  Direction and scope of an organisation over a long period of time which achieves advantages in a changing environment through its configuration of resources and competencies (Johnson, 2009) MBA 563 Dr Mukaro 2016

3.  designed to help you and your organisation communicate effectively and meet core organisational objectives.  It is like a key to unlock your information management cupboard.  Analyse the environment of existence and devise the best way to disseminate information.  Management of information flow.  designed to help you and your organisation communicate effectively and meet core organisational objectives.  It is like a key to unlock your information management cupboard.  Analyse the environment of existence and devise the best way to disseminate information.  Management of information flow. MBA 563 Dr Mukaro 2016

4.  Analysing the organisation’s external environment  Assessing the organisation’s internal capabilities and how well to respond to external factors  Assisting with the organisational strategy – designing and implementation  Analysing the organisation’s external environment  Assessing the organisation’s internal capabilities and how well to respond to external factors  Assisting with the organisational strategy – designing and implementation MBA 563 Dr Mukaro 2016

5. Statement of Purpose  Say upfront what you intent to achieve with the strategy  It acts as a reminder and reference for those who will be using it. Statement of Purpose  Say upfront what you intent to achieve with the strategy  It acts as a reminder and reference for those who will be using it. MBA 563 Dr Mukaro 2016

6. "This communications strategy shows how effective communications can:  help us achieve our overall organisational objectives  engage effectively with stakeholders  demonstrate the success of our work  ensure people understand what we do  change behaviour and perceptions where necessary." "This communications strategy shows how effective communications can:  help us achieve our overall organisational objectives  engage effectively with stakeholders  demonstrate the success of our work  ensure people understand what we do  change behaviour and perceptions where necessary." MBA 563 Dr Mukaro 2016

7. 1. PESTLE analysis 2. SWOT analysis 3. Competitor analysis 4. Organisational communication objectives 1. PESTLE analysis 2. SWOT analysis 3. Competitor analysis 4. Organisational communication objectives MBA 563 Dr Mukaro 2016

8.  P-olitical  E-conomic  S-ocial  T-echnological  L-egal  E-nvironmental  P-olitical  E-conomic  S-ocial  T-echnological  L-egal  E-nvironmental MBA 563 Dr Mukaro 2016

9.  launching a new product/service  Entering a new region or country  Considering a new route to your market  Work as part of a strategic team project  launching a new product/service  Entering a new region or country  Considering a new route to your market  Work as part of a strategic team project MBA 563 Dr Mukaro 2016

10. The ranking differs;  Eg., a firm selling directly to consumers – social factors  A global defense contractor – political  A company that has borrowed heavily – economic factors The ranking differs;  Eg., a firm selling directly to consumers – social factors  A global defense contractor – political  A company that has borrowed heavily – economic factors MBA 563 Dr Mukaro 2016

11.  Government leadership  Corruption levels  Government stability  Bureaucratic issues  Employment and operational laws  Trade restriction or reform  Accessibility  Government leadership  Corruption levels  Government stability  Bureaucratic issues  Employment and operational laws  Trade restriction or reform  Accessibility MBA 563 Dr Mukaro 2016

12.  Finance and credit  Inflation  Taxes and duties  Working practices  Costs  Finance and credit  Inflation  Taxes and duties  Working practices  Costs MBA 563 Dr Mukaro 2016

13.  Attitude and beliefs  Historical issues  Education  Demographics  Ethics and religion  Culture  Attitude and beliefs  Historical issues  Education  Demographics  Ethics and religion  Culture MBA 563 Dr Mukaro 2016

14.  Network coverage  Use of outsourcing  Quality and pricing  Availability of vehicles  Cost saving  Network coverage  Use of outsourcing  Quality and pricing  Availability of vehicles  Cost saving MBA 563 Dr Mukaro 2016

15.  Taxation  Advertising  Compliance  Health and safety  Regulatory bodies  Import and export MBA 563 Dr Mukaro 2016

16.  Infrastructure  Weather  Ecological consequences  Contamination  Infrastructure  Weather  Ecological consequences  Contamination MBA 563 Dr Mukaro 2016

17.  S-trengths  W-eaknesses  O-pportunities  T-hreats  S-trengths  W-eaknesses  O-pportunities  T-hreats MBA 563 Dr Mukaro 2016