2. TECHNOLOGY SPIN-OFF

3. Digitized articles indexed, XML tagged, streamed to the Content Repository ready for distribution. Capture of XML feed DTP system with coordinates, PDF, scans Auto-zone articles with a single mouse click...

4. Customers: Publishers of newspapers, magazines and books. Cultural Heritage Organisations Content Professionals Deployment: e-Papers HTML5 based PC, Native Apps, tablet and Smartphone. Digital Archive Electronic Dossiers Thematic Websites Up-selling Advertisements Digitization Services (printed media, photographs etc). B2B Newsfeeds Reference customers: Wall Street Journal The Times Financieele Dagblad Reed Business NDC Mediagroep Concentra (Mediahuis) A&C Media MGL Brill Royal Dutch Library NIOD VRT LexisNexis

6. Market/Yield Segmentation Revenue/Costs Hardcopy - e-Paper Blendle/Myjour/Google Play ANP LexisNexis etc

7. B2B Industry (LexisNexis/ANP) B2B Requirements: Consolidation Speed Convenience  Consolidation; All content provided one by supplier  Speed; Early delivery of news (ASAP), 24*7, follow the sun  Convenience; Relevant, important influential media, less is better Upside: used to pay for content Deals : 25.000 euro upwards per annum

8. B2C Requirements  Similar to B2B, however, not used to pay for content Challenges: 1. How to deliver dynamic content (24*7); 2. How to provide consolidated content; 3. How to make content relevant for individual users Bundling of Content is a must here, but which business model does one apply? B2C is adapting to B2B requirements

9. Strong increase Digital Newspaper engagement in the US, source NAA April 2014 13% growth (161 million unique US adult users versus 135 million in 2013, 145 million January 2014). Young adults aged 18–24 who only use mobile devices to access newspaper digital content showed the largest increase, rising by 146%. The data shows that the increased use of mobile devices across all age groups is significantly expanding newspapers’ digital audience. By age, the net reach of newspaper digital content was highest among 25– 34 year olds, at 84%. Both the 34-44 and 45-54 age groups show a net reach of 79%, while the reach of those 55 or older was 77%. The net reach was 71% percent among the youngest age group, 18–24 year-olds. The Dutch newspaper industry is estimated to decrease from €1.37 billion to €1.22 billion by 2017 (PwC)

10. Title hardcopy subscribers 2014 Q2 Digital Only Subscribers Online Sub. Fee per month Turnover per year Percentage hardcopy versus digital Brabants Dagblad98.061494 € 9,95 € 58.9840,005 Eindhovens Dagblad84.653434 € 9,95 € 51.8200,005 De Stentor99.286513 € 9,95 € 61.2520,005 BN de Stem85.428474 € 9,95 € 56.5960,006 De Gelderlander114.934668 € 9,95 € 79.7590,006 De Twentsche Courant Tubantia90.914627 € 9,95 € 74.8640,007 Provinciale Zeeuwse Courant42.979322 € 9,95 € 38.4470,007 Het Laatste Nieuws280.0242.672 € 15,25 € 488.9760,010 Het Nieuwsblad248.4855.691 € 17,34 € 1.184.0130,023 Gazet van Antwerpen88.7391.923 € 16,50 € 380.7540,022 Mediagroep Limburg135.6853.198 € 15,99 € 613.6320,024 Belang van Limburg90.0723.360 € 16,58 € 668.6400,037 De Telegraaf452.39023.041 € 15,00 € 4.147.3800,051 De Standaard90.39910.279 € 27,98 € 3.451.6880,114 Dagblad vh Noorden99.73415.239 € 20,00 € 3.657.3600,153 NRC Handelsblad158.62029.878 € 23,25 € 8.335.9620,188 Leeuwarder Courant65.70814.432 € 20,00 € 3.463.6800,220 De Volkskrant219.30353.347 € 13,00 € 8.322.1320,243 Het Financieele Dagblad47.08314.404 € 28,73 € 4.965.9230,306 Title hardcopy subscribers Verschil 2014 Q2 Digital Only SubscribersVerschil 2014 Q2Groei Het Financieele Dagblad Q2 201248183-1.100116262.77823,89 Leeuwarder Courant Q2 201275699-9.991111723.26029,18 Hardcopy sales drops, Online growth varies

11. Bundled Content – Clustering Micro Payments (Business Case Third Party Aggregators) Alexander Klöpping, NRC, March 29 : “Stelletje domme *ˆ*ˆ&%ˆˆ&% Als jullie het niet zelf doen, dan doe ik het zelf wel”.

12. NTS

14. Future of Publishing - Big Data Der Spiegel (Circulation 878.776) 30.776 Online Active Subscribers 903 million page Views (March, 2014) 259 million page Views in the Archive, March 2014 Open Archive 1947 up to date minus two latest issues Co-operation with Amazon Australian’s Women Weekly 50.000 Recipes 15 Million recipes per month Co-operation retailers (food & wine) Big Data

15. Mobile

16. Koos HussemErik Hommersom khussem@x-cago.comkhussem@x-cago.com ehommersom@x-cago.comehommersom@x-cago.com +31 (0)475 354060+31 (0)475-354060 www.x-cago.com Contact Information