1. CRC Program Planning and Review Meeting Jayne Gallagher 12 May 2009

2. Overview The theme business plans Progress to date Bob Fleming Ted Loveday Paul Graham Alex McManus Questions and discussion

3. Consumers and Markets MARKET CHAIN Products and Supply Chain Production R&D THEMES SellFish – Domestic and international market development OzSeaValue – Product development, processing and supply chain Finfish – Aquaculture production innovation Future Harvest - Wild harvest management innovation Breeding for Profit – Genetics Seafood health benefits – Research on communication of risks and benefits

4. OzSeaValue progress to date 25 approved projects 2 approved concepts 3 concept under development (more ideas) $6.156m 4 PDRS, 7 PhDs 4 Red milestones (diagnostics, live export) 4 Amber milestones 1 Green milestone

5. Program 2 Priorities - OzSeaValue Product and processing capacity Value chain performance Standards Diagnostics

6. Sellfish progress to date 23 approved projects 7 approved concepts 1 concept under development (more ideas) $8.435m 2 PDRS, 3 PhDs 1 Red milestone (health benefit/risk assessments) 2 Amber milestones 5 Green milestones

7. Program 2 Priorities - Sellfish Health Benefit Communications Domestic market development – Retail Transformation Export market development – EU, US, China, Asia Technical Market Access

8. Capacity Building 6 Post docs and 10 PhDs Master Classes Industry Bursaries Guided Study Tours Grimsby Scholarship Travel Awards Visiting Specialists Entrepreneurship Program

9. Bob Fleming – A Potted History

10. Started in the Food Industry almost exactly 20 years ago First job was as a Chemistry Lab. Technician with Heinz UK – very Ivory Towers – totally detached from actual manufacturing Moved to a new R&D Facility built alongside Flagship Kitt Green Facility Took a Masters Course in Food Safety – interest in Quality Management Moved to a new JV in Cairo, Egypt to practice the theory – HACCP / ISO9001 etc – was astonished to find it actually worked Returned to the UK to take a role with Vendor Audit, then Corporate Audit Was asked to join a project team to build a Tuna facility in Seychelles – huge white elephant Decided to take a break – visited Oz for the first time!

11. Took a role as TM of a Tea and Tobacco business in Saudi Arabia Returned to UK as Ops Director of Cumbrian Seafoods with ex Heinz colleague – then moved to Technical Director role – massive shock and steep learning curve ref Private Label operation Moved to Norfolk to join small, innovative shellfish Co. (Big Prawn) to break into major retailers – finished as MD Was not actively searching for a new role when friends passed on the CRC role description, but seemed to be an interesting challenge – and is turning out to be so!

12. Key interests and focal points 1.Innovation – Product, Process and Package 2.Factory Utilisation – Overhead recovery 3.Market Access and Dynamics – Cross-national customer base 4.People development - “Clean and Green is no longer a leadership position” - “80% of products on UK retail shelves did not exist 5 years ago!” - “Innovate or die”

13. Paul Graham – SellFish Commercial Market Development Previous Experience Role for CRC Some messages from the market

14. Previous Experience 1999-2003 Young’s Seafood (UK)  A market focused seafood manufacturer which operates across chilled and frozen seafood  Marketeers responsible for commercial management of product lines backed by support of company expertise

15. Previous Experience Commercial market development considers market opportunity and current capability. It responds with measures that will increase the profitability of the business / sector involved. Procurement Technical Packaging NPD Logistics Sales Marketing / Product Management Category Management Production

16. Previous Experience 1999-2003 Young’s Seafood (UK) Commercial Management of Specialty Seafood Division Launch and Development: –New brands –New sub brands –New product ranges

17. Creating A New Sub Brand 17

18. What Am I Going To Do? Manage existing CRC market development projects: –Communal Omnibus Survey Create new commercial market development projects for CRC: –Retail Transformation –Export Intelligence –YOUR IDEAS FIT HERE!!!

19. 19 Consumer Mega - Trends TASTE  Enjoyment  Pleasure  Relationship building CONVENIENCE  Ease/Speed  Individual  Food on move Satisfaction HEALTH  Feel good  Longevity  Compromise Satisfy the 3 Consumer Mega Trends

20. The Food Star Emergence of Integrity The Food Star Emergence of Integrity TASTE HEALTH CONVENIENCE NATURAL INTEGRITY ETHICAL INTEGRITY

21. Natural Integrity – Traditional 21

22. Natural Integrity Cleanliness of Ingredients Natural Integrity Cleanliness of Ingredients

23. Natural Integrity Where From? 23

24. Natural Integrity - Organic 24

25. Ethical Integrity – Food With A Conscience

27. Ethical Integrity – Traceability 27

28. Ethical Integrity - Food Miles 28 Measure Your Inputs and Measure Your Outputs

29. Ethical Integrity Corporate Responsibility 29

30. Ethical Integrity Corporate Responsibility 30