Download presentation
Presentation is loading. Please wait.
Published byDaniel Cain Modified over 8 years ago
1
Lecture-5 MGT301 Principles of Marketing
2
Summary of Lecture-4
3
How has Marketing Changed Over Time?
4
Production orientation Sales orientation Marketing orientation Social marketing orientation The stages in the evolution of marketing
5
SOCIETAL MARKETING CONCEPT PRODUCTION CONCEPT PRODUCT CONCEPT MARKETING CONCEPT KEY MARKETING PHILOSOPHIES SELLING CONCEPT
6
Society (Human Welfare) Society (Human Welfare) Consumers (Satisfaction) Consumers (Satisfaction) Company (Profits) Company (Profits) Societal Marketing Concept Societal Marketing Concept
7
The customer as the controlling function and marketing as the integrative function Customer Marketing Production Human resources Finance
8
Today’s Topics
9
Marketing Challenges in the 21st century
10
Porter’s 5 Forces Model of Competition
11
Threat of New Entrants Threat of Substitute Products Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Among Competing Firms in Industry *
12
Marketing Challenges The Information Technology Boom Rapid Globalization The Changing World Economy The Call for more ethical and social Responsibility The New Marketing Landscape
13
The Information Technology Boom
14
Major Forces Shaping the Digital Age
15
Digitalization and Connectivity –The flow of digital information requires connectivity Intranets, Extranets, and the Internet The Internet Explosion –Key driver of the “new economy”
16
New Types of Intermediaries Connecting with Customers Connecting with Marketing Partners Connecting Inside the Company Connecting with the World around us
17
E-business: –uses electronic means and platforms to conduct business. E-commerce: –facilitates the sale of products and services by electronic means.
18
E-marketing: –Includes efforts that inform, communicate, promote, and sell products and services over the Internet. E-commerce benefits both buyers and sellers Technology for Connecting
19
Electronic Commerce Financial Institution consumer retailer / manufacturer Internet
20
The Digital Revolution
21
The Digital Revolution: one of the biggest changes in the world of marketing. Changes in technology are transforming the ways we: –communicate, –buy, –sell, –learn, and –work.
22
Rapid Globalization
23
“Global Village”
24
The Changing World Economy
25
The Call for more ethical and social Responsibility
26
The New Marketing Landscape
27
Enough for today...
28
Summary Marketing Challenges in the 21st century
29
Threat of New Entrants Threat of Substitute Products Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Rivalry Among Competing Firms in Industry *
30
The Information Technology Boom Rapid Globalization The Changing World Economy The Call for more ethical and social Responsibility The New Marketing Landscape
31
Next…. Marketing Process Analyzing marketing opportunities Selecting target markets
32
Lecture-5 MGT301 Principles of Marketing
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.