2. Chris Cavey & Neil McLaren Thursday 14 April 2016 Beyond the numbers: building the massive online community

3. Our courses www.britishcouncil.org2

4. 14 runs of 6 different courses. More than 1,600,000 learner registrations Over 3,000,000 learner comments Learners from over 190 countries www.britishcouncil.org3

5. What do online activities look like? www.britishcouncil.org4

6. 5

7. 6

8. 7

9. 8

10. Exploring English: language and culture: 23 quizzes Understanding IELTS: 11 quizzes Exploring English: Magna Carta: 9 quizzes Exploring English: Shakespeare: 11 quizzes PPELT: 1 quiz www.britishcouncil.org9

11. 10

12. www.britishcouncil.org11

13. Course interactions www.britishcouncil.org12 Educator Learner

14. www.britishcouncil.org13 British Council resources Our social media Recommended resources Community building resources

15. Social Media & MOOCs LearnEnglish Facebook 2.3 million fans TeachingEnglish Facebook 3.5 million fans LearnEnglish Teens Facebook 900,000 fans Twitter – 350,000 followers Social media initially seen as promotional channel for MOOCs www.britishcouncil.org14

16. Social media role on Exploring English 1 www.britishcouncil.org15 MOOC enrolments Facebook fans Twitter followers

17. Social Media & MOOCs First few British Council MOOCs almost wholly asynchronous No off-platform contact except for one or two Google Hangouts per course Limited educator interaction beyond liking comments and answering questions Limited scope for expanding on the course content, beyond sharing links with individuals www.britishcouncil.org16

18. End of week video summaries www.britishcouncil.org17 Review of highlights Call out to interesting discussions Deal with problems arising during the week Sharing extra resources

19. Zeemaps www.britishcouncil.org18

20. Padlet – the view from my window www.britishcouncil.org19

21. Vocaroo – record yourself www.britishcouncil.org20

22. Vocaroo – record yourself www.britishcouncil.org21 http://vocaroo.com/i/s0TuRoZnRMo9

23. Facebook Language Clinics www.britishcouncil.org22 1 hour long free question and answer session Held 2-3 times per course 4-6 educators take part Up to 200 questions answered PDF transcripts for learners who can’t attend

24. Blab www.britishcouncil.org23 Live video broadcast Up to 4 participants onscreen at one time Can also share videos and other media Viewers ask questions via Twitter, call in and ask on camera or simply watch Links can be shared in chat and via Twitter

25. Blab www.britishcouncil.org24

26. Facebook MOOC Groups www.britishcouncil.org25 Created in response to learner demand Self-sustaining community Segmented by interest Excellent source of data for future modifications

27. We have gone from this…. www.britishcouncil.org26 MOOC enrolments Facebook fans Twitter followers

28. ….to this. www.britishcouncil.org27 Learners generate content Learners interact with educators and each other Community informs future content

29. chris.cavey@britishcouncil.org neil.mclaren@britishcouncil.org www.britishcouncil.org28