2. 2 Shanghai Ganso Ltd.Co 01

3. For 33 years, we have insisted on being… The exquisite experts in the gift industry We insist on unified design and special product mix. We ensure that the customers receive the same high level of service quality and hospitality in all of our stores. Our mission is to improve people’s lifestyles by bringing people closer to each other. Innovative while honoring the traditions Project Orientation 02

4. History 03 1980- Founded in Taiwan, WanHua 2002- Ganso Co. Ltd in Shanghai, 200 stores throughout China. 2004-Established the Enlightenment Park 2012-Established the Joint share system and also the ‘Wish Upon The Stars’ charity plan. 2014- 700 stores throughout China. Founded in Taiwan Branched out in Mainland China. Branding through out China. Transform & Upgrade

5. 5 Distribution Channel and Performance By operating efficiently through our own chain of stores and by franchising, we have achieved 700 stores throughout China, and a steady annual revenue growth of 25%. 04

6. eee Factory Tour 、 DIY cake 、 Role-playing Popularization Base of Science & Technology Certificate Founded in 2004, allowing kids between 3-8 to actively learn through the process of making their personally customized cakes. Nationally certified Popularization Base of Science & Technology. Enlightenment Park 05

7. 7 「 Ganso Dream World 」 Shanghai Ganso Dream World. Real Estate Ltd. Co 06

8. 07 GANSO DREAM WORLD The 3 rd Life-Edutainment Space Letting your dreams flourish Unlimited imagination, allowing children to think out loud. Bringing laughter and sweet memories Enlightenment and wisdom, enabling children to thrive without effort

9. 元祖梦世界总规模 15 万平方米，位于上海 青浦区赵巷国际商务区。项目由世界级建 筑大师安藤忠雄亲自设计，倡导以孩子的 视角来规划。汇集世界一线儿童、时尚品 牌，项目建成后将成为以儿童为主题，集 亲子体验、互动、文化、育乐、购物为一 体的世界级购物中心。 08 Ganso Dream World is located in the commercial area of ZhaoXiang Town in Shanghai’s Qingpu District with a construction scale of 150 thousand square meters. We invited the internationally renowned Mr. Tadao Ando to be the architectural designer of our project. Our project will focus on children and family related themes- a combination of family activities, arts and culture and edutainment together within the confines of a shopping mall.

10. 0309 Marketing Research Architecture Business Format Content Project Orientation Engineer Product Mix Target Customers Spatial Design Floor Plan Location Index Partners

11. 10 PART 1 PART 1

12. 11 PART 1 Market Research 300 Million 100 Million 25 % 9%9% 1 Trillion 3 Trillion Number of children under the age 14 in China. The percentage of total household consumption that is spent on children. Children and infant industry in China had already reached 1 trillion RMB in 2011. Of the 300 million children in China, 100 million live in the city. Children-related consumption is growing at the rate of 9 percent every year. The children and infant industry in China is estimated to reach 3 trillion RMB by the end of 2015.

13. 12 PART 1 Market Research Within the first tier cities of China 69% of the people are couples with children or couples that are planning to have children. (47% of the parents were born in the 1970s, 36% in the 1980s ) The average time that people spend in the traditional shopping mall is 1 hour, the average time people stay in the family- oriented shopping centers is 4.3 hours. Along with the 4 th peak of baby boom that will be happening in 2015 and the opening of Chinese government’s one- child policy, the children-related industry will be reaching it’s new peak in the near future. 第四次 人口生育高峰

14. 13 PART 1 Project Orientation Ganso Dream World ‘s four main principles are children, environment, culture and education. Our mission is to provide a 3 rd life space where children are able to learn and grow through the process of interaction. We are the pioneer in the innovative children themed shopping mall industry in China. Yangtze River Delta families Green Escape from city Art and Culture Project Orientation Special Features Eco-Friendly Family Interaction Art and culture Edutainment Target Customers

15. 14 PART 1 Target Customers The economic area of Yangtze River Delta, 100 million people and over 20 million children live within 2 hours travel from Ganso Dream World.

16. 15 PART 1 Location Hongqiao Economic Circle The largest exhibition center in Asia The largest transportation hub in Asia International headquarter level CBD

17. 16 PART 2 PART 2

18. 17 PART 2 Architecture The Pritzker architecture prize winner and internationally renowed architect. Create a set of unique, new architectural style. One of the most active and influential architect of current times. 1941 年 Born in Osaka ， Japan 1957 年 Began to practice professional boxing 1959~1961 年 Investigate Japan’s traditional architecture 1962~1969 年 Studied in the USA Europe and Africa 1969 年 Founded(Tadao Ando Architecture&Associates) 1980 年 Designed a lot of commercial facilities, temples and churches in Japan 1990 年 Designs public buildings, art galleries at overseas 1995 年 Pritzker architecture prize 2005 年 International union of architects Gold Medal 2013 年 Design for Ganso Dream World —— 安藤忠雄 Tadao Ando “Be true to your dreams, work on it, fight for it.”

19. 18 PART 2 Engineer HuanCheng, Jiang Pioneer in structure design Chinese Academy of Engineering 1963 graduated from QingHua University 1995 became the Academician of Chinese Academy of Engineering. Senior engineer and chief director of Huadong Architecture institution. Shanghai Modern Architecture Design Institution’s Chief engineer. President of Jiang HuanCheng design institution. Design consultant of JinMao tower and Shanghai Oriental Pearl TV Tower.

20. 19 PART 2 Spatial Design SEMBA CORPORATION Founded in 1947. Headquartered in Japan with branches in Taiwan, Hong Kong and Singapore, with total staff of 600 people. Focus in shopping malls, super markets and large scale shops, including the entertainment area and product display spaces. Has gained great reputation inside the industry in Japan and elsewhere in Asia.

21. 20 PART 2 Construction Scale and Index Land : 65.48 acres Ratio of green space: 14% Plot ratio: 1.8 Building Density: 50% GFA 150000 ㎡ Mall Underground Parking

22. 21 PART 2 Design Sketches

23. 22 PART 2 Design Sketches

24. 23 PART 3 PART 3

25. 24 PART 3 Architectural Planning – 4 Areas Fun Mall Family Mall Dream House Enlightenment Park/ Sweet factory

26. 25 PART 3 Merchandising- 5 formats Children’s Retail Family Catering Edutainment Children’s Experience Arts and Culture Family Catering Arts and Culture Children’s Retail Edutainment Children’s Experience

27. 26 Merchandising- 16 themes PART 3 Services the needs for edutainment of the 20 million children and families living around Yangtze River Delta area. A multifunctional lifestyle platform 5 Formats 16 Themes 30 Anchor and Sub-anchor stores 100 Internationally well-known brands 350 stores 4 Areas Experience Children’s pre-career experiencing center Children’s cinema Toy area Cartoons Children’s camps Edutainment Talent world Music world Pet World Family Catering Family-friendly Restaurants Children’s Retail The Prince and Princess Area Outdoor experience Area Sweet Factory area Amazing Toy World Area Stylish Family Area Arts and Culture Family Arts and Culture Area Souvenir Area

28. 27 PART 3 Product Mix- Children’s Retail World’s top children luxury brands, 4D interactive fitting rooms, retail stores designed specifically for children target brands

29. 28 PART 3 Product Mix- Experiences for Children With the help of internationally well- known brands we help children learn and gain new experiences at our Children Career Pre- Experience center. Great diversity of toys, cartoon figures and brand-themed pavilions to assist children learn through experience.

30. 29 PART 3 Product Mix-Children’s Edutainment Our multi-functional music and activities hall is specially designed for children. With personalized edutainment, we can bring positive experiences for children and help them to develop their confidence.

31. 30 Product Mix- Arts and Culture PART 3

32. 31 PART 3Product Mix- Family Catering Our kids friendly themed restaurants are designed so that both kids and parents will have a great time and will provide choices for everybody’s taste, whether they like Chinese, Western, Japanese or Cantonese food.

33. 32 PART 3Product Mix- Pet World At our the children-themed pet world that is located on the rooftop children are able to interact with different kind of animals and at the same time learn about them.

34. 33 PART 3Special Features – Multi-Function Auditorium 350 people seating auditorium where children can perform and show their talent.

35. 34 PART 3 Special Features –Children’s themed Hotel Built by the world’s top hotel brand, the theme hotel was designed exclusively for children. Children can build their own memorable experiences in playful settings.

36. 35 PART 3Floor Plan—B1F Souvenir Area Family Arts and Culture Area

37. 36 PART 3Floor Plan—1F Outdoor experience Area The Prince and Princess Area Stylish Family Area

38. 37 PART 3Floor Plan—2F The Prince and Princess Area Outdoor experience Area Amazing Toy World Area Stylish Family Area

39. 38 PART 3Floor Plan—3F Children’s pre-career experiencing center Toon World Sweet Factory Global Food

40. 39 PART 3Floor Plan—4F Talent World Multi-functional auditorium Haute Cuisine Children’s pre-career experiencing center

41. 40 PART 3Floor Plan—5F Outdoor Experience Food Court

42. 41 PART 3Floor Plan—6F Pet World

43. 03 PART 3Partners Architectural Design Spacial Design Structure Design Business Consultants Marketing Consultants Sales Consultants Media Consultants Cooperative Bank Tadao Ando SEMBA CORPORATION Jiang Architects & Engineers CBRE / INSITE DENTSU INC. Worldunion SMG Bank of Shanghai 42

44. 中国上海市青浦区赵巷镇 嘉松中路 6088 号 邮编 /Zip code ： 201703 总机 /Tel: +86 (21) 69756789 传真 /Fax:+86 (21) 39786060 招商热线 /Hot line for investors ： +86 (21)39785858 / 400-920-0008 网址 /Website ： www.dream-world.com.cn E-mail: dreamworld@ganso.net 中国上海市青浦区赵巷镇 嘉松中路 6088 号 邮编 /Zip code ： 201703 总机 /Tel: +86 (21) 69756789 传真 /Fax:+86 (21) 39786060 招商热线 /Hot line for investors ： +86 (21)39785858 / 400-920-0008 网址 /Website ： www.dream-world.com.cn E-mail: dreamworld@ganso.net 共梦热线 诚征所有关注儿童事业的品牌或团队 共梦热线 诚征所有关注儿童事业的品牌或团队