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EDCI Discover Storyboard Ethnographic approach in IT system development - What are benefits of this BIT class? -

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Presentation on theme: "EDCI Discover Storyboard Ethnographic approach in IT system development - What are benefits of this BIT class? -"— Presentation transcript:

1 EDCI Discover Storyboard Ethnographic approach in IT system development - What are benefits of this BIT class? -

2 IT systems have problems ? Why was our IT system claimed from our customer…?? IT system developers

3 Generally, there are some gaps between an official procedure and actual field works… Gap !! Official Actual

4 Let’s observe by shadowing approach !! This process was not consider… Shadowing Aha! With…

5 Observation approach works as a “bridge” Gap !! Official Actual Observation

6 Customer satisfaction will be improved … More convenient to use our IT system. Let’s improve based on these observation. IT system developer Customer

7 BIT 678 course provides us… Design Thinking Strategy Finance Marketing New type of approach for Michigan students !!

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