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© 2013 Amadeus IT Group SA Page 1 strictly CONFIDENTIAL 1 Christophe Gavrel Shopping Consultancy November 2014 © 2013 Amadeus IT Group SA 265ced1609a17cf1a5979880a2ad364653895ae8.

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Presentation on theme: "© 2013 Amadeus IT Group SA Page 1 strictly CONFIDENTIAL 1 Christophe Gavrel Shopping Consultancy November 2014 © 2013 Amadeus IT Group SA 265ced1609a17cf1a5979880a2ad364653895ae8."— Presentation transcript:

1 © 2013 Amadeus IT Group SA Page 1 strictly CONFIDENTIAL 1 Christophe Gavrel Shopping Consultancy November 2014 © 2013 Amadeus IT Group SA 265ced1609a17cf1a5979880a2ad364653895ae8 Fare families

2 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 2 Insert Co-branding logo 1. Click on placeholder 2. Click ’Insert’ 3. Click ‘Picture’ 4. Locate the co-branding logo, click Insert 5. Align with bottom line of amadeus-logo strictly CONFIDENTIAL © 2014 Amadeus IT Group SA A set of Fare Conditions (Changeability / Refundability) A set of services and options (baggage, meal, seat, lounge…) Brand Name A group of fares sharing What is a Fare Family? Fare Family Designed under airline traveler segmentation By adopting fare families, airlines believe they can better sell to travellers products that are more customised and aligned to their needs

3 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 3 Insert Co-branding logo 1. Click on placeholder 2. Click ’Insert’ 3. Click ‘Picture’ 4. Locate the co-branding logo, click Insert 5. Align with bottom line of amadeus-logo strictly CONFIDENTIAL examples Fare Families © 2014 Amadeus IT Group SA

4 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ 4 _ Agent fare families OTA defines its own fare families with criteria in MPTB input _ Airline fare families No fare family criteria are passed in input Fare families as defined by the airlines are provided in output Two different ways of working with Fare Families

5 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ 5 Travelboard page Search page How does MP Agent Fare Families work?

6 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ 6 Calendar page How does MP Agent Fare Families work? Calendar

7 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ 7 _ Cabin F, C, Y, W, M Combination means OR. _ Type of Fare RP, RU Combination means OR. _ Price characteristics AP, NAP (Advance Purchase) RF, NRF (Refundability) PE, NPE (Penalties) R, NR (Restriction on dates or on previous characteristics) Combination means AND. _ Corporate fares CORP, NONCORP A fare family will (or will not) contain Corporate fares. _ Publishing Carrier A list of up to 10. Combination means OR. _ Prime Booking Code A list of up to 10. Combination means OR. _ Fare Basis (pattern) A list of up to 10. Combination means OR. Criteria Agent Fare Families

8 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Example ECONRF 400 Y EXP NRF ECORFPE 300 Y EXP RF EXP PE FF1: ECONOMY NON-REFUNDABLE RANK: 400 CABIN: Y EXPANDED PARAMETERS: Non Refundable FF2: ECONOMY REFUNDABLE RANK: 300 (less restricted) CABIN: Y EXPANDED PARAMETERS: Refundable & Penalties

9 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 9 Value for retailers _ Access content parity by offering the same flight information than in airlines website, especially in markets where FF gain recognition _ Provide a clear, standardized and comparable information about airline products to the end-user in a multi-carrier environment Phases Final objective: Return Airline Fare Families information (Brand name, description and upsell) in Master Pricer output _ Phase 1 (delivered) - Return resulting AFF Brand Name for online recommendations - Access Fare Family description using a subsequent transaction: e.g. refundability (yes/ no), changeability (yes/ no), service included… _ Phase 2 (2015) - All Fare Families at itinerary level (resulting + up-sells) - TA bundles: Airline FF grouping into TA-controlled bundles with similar level of service (e.g. baggage allowance, changeability, refundability, cabin…) Airline Fare Families in MP

10 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 10 Airline Fare Family in Master Pricer Airline Fare Family Name In Master Pricer output HELSINKI (HEL) 26 Dec, 13:30 STOCKHOLM (ARN) 26 Dec, 13:25 PM STOCKHOLM (ARN 29 Dec, 09:55 HELSINKI (HEL) 26 Dec, 11:55 0hr55min (non-stop) 0hr55min (non-stop) EUR 89.60 All incl. per adult Book Now View flight details 1hr00min (non-stop) 1hr05min (non-stop) 1hr00min (non-stop) Finnair 635 Finnair 637 BASIC SAS 722 HELSINKI (HEL) 26 Dec, 20:05 HELSINKI (HEL) 26 Dec, 11:15 STOCKHOLM (ARN) 26 Dec, 20:05 PM STOCKHOLM (ARN) 26 Dec, 13:25 PM STOCKHOLM (ARN 29 Dec, 09:55 STOCKHOLM (ARN 29 Dec, 13:20 HELSINKI (HEL) 26 Dec, 11:55 HELSINKI (HEL) 26 Dec, 15:20 Finnair 638 Finnair 657 0hr55min (non-stop) Book Now View flight details EUR 97.80 All incl. per adult VALUE SAS 723 SAS GO EUR 151.80 All incl. per adult Book Now View flight details Departing flight from Helsinki to Stockholm Thu, Dec 26, 2013 – Sun, Dec 29, 2013 for 1 Adult Inclusion of Fare family Branded Name – Information returned per flight and / or resulting Fare Family returned per bound ( online bound only) BASIC SAS GO Description Changeable : Not allowed Cancellation and Refund : Not allowed Checked Bag: 1 PC Included Seat Selection : Chargeable Description Changeable : Not allowed Cancellation and Refund : Not allowed Checked Bag: 1 PC Included Seat Selection : Chargeable Fare Family conditions upon mouse over

11 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 11 EUR 89.60 All incl. per adult Book Now View flight details Book Now View flight details EUR 97.80 All incl. per adult EUR 151.80 All incl. per adult Book Now View flight details Departing flight from Paris to Stockholm Thu, Apr 26, 2014 – Sun, Apr 29, 2014 for 1 Adult Brussels Airline 722 Brussels Airline 723 PARIS (PAR) 26 Apr, 8:30 STOCKHOLM (ARN) 26 Apr, 13:25 PM STOCKHOLM (ARN 29 Apr, 17:55 PARIS (PAR) 26 Apr, 21:50 4hr50min (1 stop) 4hr50min (1 stop) Finnair 638 Finnair 657 PARIS (PAR) 26 Apr, 8:30 STOCKHOLM (ARN) 26 Apr, 13:25 PM STOCKHOLM (ARN 29 Apr, 17:55 PARIS (PAR) 26 Apr, 21:50 4hr50min (1 stop) 4hr50min (1 stop) Finnair 635 Finnair 637 PARIS (PAR) 26 Apr, 7:30 STOCKHOLM (ARN) 26 Apr, 11:25 PM STOCKHOLM (ARN 29 Apr 16:35 PARIS (PAR) 26 Apr, 20:35 3hr55min (non - stop) 3hr55min (non-stop) Not Changeable No Refund Checked Bag: 1 PC Included Seat Selection : Chargeable Meal included Not Changeable - No Refund Checked Bag: 1 PC Included Seat Selection : Chargeable – Meal not included Changeable / cancellation : At a Charge Checked Bag: 1 PC Included Seat Selection : Included Meal included Changeable : At a Charge No Refund Checked Bag: 1 PC Included Seat Selection : Chargeable Meal included Airline Fare Family in Master Pricer Fare Family Name and Description In Master Pricer output BASIC VALUE LIGHT Inclusion of Resulting Fare family Branded Name – ( online bound only) Inclusion of Resulting Fare family Description per bound– limited to information about bag, meal, seat and fare conditions

12 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 12 EUR 89.60 All incl. per adult Book Now EUR 97.80 All incl. per adult EUR 151.80 All incl. per adult Departing flight from Paris to Stockholm Thu, Apr 26, 2014 – Sun, Apr 29, 2014 for 1 Adult Brussels Airline 722 Brussels Airline 723 PARIS (PAR) 26 Apr, 8:30 STOCKHOLM (ARN) 26 Apr, 13:25 PM STOCKHOLM (ARN 29 Apr, 17:55 PARIS (PAR) 26 Apr, 21:50 4hr50min (1 stop) 4hr50min (1 stop) Finnair 638 Finnair 657 PARIS (PAR) 26 Apr, 8:30 STOCKHOLM (ARN) 26 Apr, 13:25 PM STOCKHOLM (ARN 29 Apr, 17:55 PARIS (PAR) 26 Apr, 21:50 4hr50min (1 stop) 4hr50min (1 stop) Finnair 635 Finnair 637 PARIS (PAR) 26 Apr, 7:30 STOCKHOLM (ARN) 26 Apr, 11:25 PM STOCKHOLM (ARN 29 Apr 16:35 PARIS (PAR) 26 Apr, 20:35 3hr55min (non - stop) 3hr55min (non-stop) Not Changeable No Refund Checked Bag: 1 PC Included Seat Selection : Chargeable Meal included Not Changeable - No Refund Checked Bag: 1 PC Included Seat Selection : Chargeable – Meal not included Changeable / cancellation : At a Charge Checked Bag: 1 PC Included Seat Selection : Included Meal included Changeable : At a Charge No Refund Checked Bag: 1 PC Included Seat Selection : Chargeable Meal included Airline Fare Family in Master Pricer Fare Family Upsell In Master Pricer output BASIC VALUE LIGHT Book Now VALUE EUR 125,80 UPGRADE NOW PRO EUR 225,80 VALUE EUR 125,80 UPGRADE NOW PRO EUR 225,80 FLEX EUR 125,80 UPGRADE NOW BUSINESS EUR 225,80 Inclusion of higher fare family alternative – UPSELL display ( online bound only) Up tp 6 upsell can be returned Computation done by bound Inclusion of higher fare family alternative – UPSELL display ( online bound only) Up tp 6 upsell can be returned Computation done by bound

13 Change the Year in the Copyright field 1. Click ‘Insert’ in Top menu 2. Click ’Header & Footer’ 3. Write new Year in field ‘Footer’ 4. Click ‘Apply to All’ Page 13 Airline Fare Families in Shopping Airline Fare Family comparative shopping Departing flight from Melbourne to Brisbane Wed, Dec 04, 2013 – Wed, Dec 11, 2013 for 1 Adult Melbourne (MEL) 04 Dec, 06:00 AM Brisbane (BNE) 04 Dec, 07:10 AM Brisbane (BNE) 11 Dec, 05:00 AM Melbourne (MEL) 11 Dec, 08:20 AM 2hr10min (non-stop) 2hr20min (non-stop) BookBook BookBook Melbourne (MEL) 04 Dec, 06:05 AM Brisbane (BNE) 04 Dec, 07:15 AM Brisbane (BNE) 11 Dec, 05:00 PM Melbourne (MEL) 11 Dec, 08:20 PM 2hr10min (non-stop) 2hr20min (non-stop) BookBook BookBook No available fare Restricted Fare Incl. checked bag Flexible Fare Incl. checked bag  x Restricted Fare No checked bag Checked bag Included Seat selection From $60 more Restricted fare All incl. per adult AUD 258.00 Red e-Deal AUD 740.00 Flexi Saver Checked bag Included Seat selection Included more Flexible fare All incl. per adult AUD 1590.00 Fully Flexible Checked bag Included Seat selection Included more Flexible fare All incl. per adult AUD 658.00 Flexi Checked bag Included Seat selection n/a more Restricted fare All incl. per adult AUD 320.00 Saver Checked bag n/a Seat selection n/a more Restricted fare All incl. per adult AUD 290.00 Saver Lite Automated retailer-driven bundles with similar level of service Applicable Airline Fare Family at itinerary level Airline-driven Fare Family marketing description Fare Conditions: Change: Allowed with penalties for all or part of trip Maximum penalty for entire ticket: USD 210 Cancellation & Refund Not allowed for all or part of trip Mini Rules: neutral fare conditions to complement airline-driven description Checked bag Included Seat selection Included more Restricted fare All incl. per adult AUD 258.00 Red e-Deal AUD 740.00 Flexi Saver Easy comparison of multiple airline fare families matching same level of service

14 © 2013 Amadeus IT Group SA Page 14 strictly CONFIDENTIAL Airline Fare Families in Amadeus Already 6 airlines file fare families in Amadeus, and many more to come


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