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Maritime Provinces Line Run Service A Regional Solution Effective December 1, 2012 by Tri-Maritime Bus Network Inc.
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Current Situation Acadian Lines discontinuing service November 30, 2012 12 million dollar in losses since 2004 - simply not possible to provide service across the entire region in a profitable manner
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Challenge Timing is of the essence for all stakeholders to agree on a new direction and meet the timelines to have a viable self sustaining regional service in place for December 1, 2012 A dedicated line run passenger and parcel service is a vital link between the highly populated municipal areas and the rural communities
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Background and History PastPresentFuture Acadian Lines sold to The Irving Transportation Group 1995 Irving sells the Line Run to Orleans Express Group (Largest bus company in QC) 2004 75 Years after Line Run inception – Acadian Lines abandons its Line Run rights 2012
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Opportunity PastPresentFuture Maritime Provinces is one interdependent marketplace “Maritime Bus feels a convenient line run passenger and parcel service is needed in the Maritime marketplace. The strength of a new business model going forward is having one main carrier operating and promoting one brand, while supporting a coordinated shuttle feeder system.”
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PastPresentFuture Private Sector Minister Vessey Route Flexibility Minister Williams United Position Minister Smith United We Stand
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PastPresentFuture Three parameters: 1.Analyze ridership and frequency to achieve revenue per kilometer objectives 2.Add the line run to an existing motor coach business – shared overhead costs 3.Capitalize on smaller shuttle operators to cover lower ridership areas Regional Solution
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PastPresentFuture Introduction to Maritime Bus
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PastPresentFuture Acquisitions 2005 2006 2008 2011 2012 Trius Tours Ltd Trius Transit (2007) Inc Halifax Yarmouth N.S. Line Run Tours to Remember Inc. Michaud Transit Inc. Prince Edward Tours Inc. WTS Bus Charters Inc. TNG (Transport Nouvelle Generation) Coach Atlantic Transportation Group Inc. Jamar/J&M Rentals (CAN-AM/ASH) Prestige Bus Services Tri-Maritime Bus Network Inc.
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PastPresentFuture Group Facts
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PastPresentFuture Current Facilities Halifax – Leased terminal 2 bays Dieppe/Moncton Owned terminal 12 bays Saint John – Working Relationship with a shop 2 bays Charlottetown – Owned terminal 3 bays
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PastPresentFuture Maritime Bus is committed to the Maritime Motor Coach Industry and believes it can rise to the challenge and present a regional solution for the current situation. Maritime Bus has a committed desire to see the Maritimes with a scheduled bus network and we understand that public transportation is a need versus a want. Maritime Bus believes and supports a regulatory environment and feels regulation is the best way to ensure long term sustainability. Value Statement
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PastPresentFuture Our Identity in the Marketplace…
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PastPresentFuture The Marketing Plan Line Run Companies have had declined revenues due to: UrbanizationShuttle Vans Ride Share & Carpooling Increased car sales Fewer 15-28 year old population demographic Route rationalization, full marketing efforts and direct selling initiatives need to be executed in order to create a resurgence in bus transportation within the Maritimes
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PastPresentFuture Marketing Philosophy
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PastPresentFuture The Objectives Objective 1) To provide a line run service that is safe, seamless, affordable, efficient, comfortable, consistent and consumer friendly to the target markets. Objective 2) To build a strong brand that will create an image of public transportation as a valuable community service.. Objective 3) To develop promotional initiatives which encourage the use of the line run.
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PastPresentFuture Students - University/CollegeSeniorsYouth and Teens Consumers/Shoppers/Medical appointments Individuals who do not rely on a vehicle Business and intuitions relying on timely parcel movement Target Markets
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PastPresentFuture Show the face of the line run brandPromote brand benefit driven messagesDevelop a strong business presence The Brand Attack
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PastPresentFuture The Promotional Program Develop a customer loyalty card Develop marketing sponsorships Develop agencies with University/College student bodies Major Impact and Wide-reaching Initiatives One-on-one educational exhibits Develop social media programs Place Wi-Fi on select routes Direct Street Marketing Initiatives
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PastPresentFuture Secure leases with strategic terminal locations – Oct 31 Evaluate and select a Point of Sale system – Nov 1 Hire and train staff – Nov 10 Work with local shuttle operators to promote service in all areas of the Maritimes – Nov 15 Vehicles to be secured from the existing fleet / New vehicles to be sourced – Dec 1 & May 1 Action Plan and Timeline
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PastPresentFuture Financial Parameters Maritime Bus must meet certain financial objectives in order to justify the time and investment for such an endeavour and support a financing package for 20 additional Line Run Motor Coaches Minimum frequency $3.35 GRev/km Additional frequency $2.36 GRev/km Maximum frequency $2.96 GRev/km Fuel Surcharge 1%/$1.10
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PastPresentFuture RouteMaritime Bus MinimumMaritime Bus MaximumAcadian Service Now Riviere-De-Loup to Moncton2X Daily Moncton to Riviere-De-Loup2X Daily Fredericton to Moncton2X Daily3X Daily2X Daily Moncton to Fredericton2X Daily3X Daily2X Daily Fredericton to Saint John1X Daily2X Daily1X Daily Saint John to Fredericton1X Daily2X Daily1X Daily Moncton to Saint John1X Daily2X Daily1X Daily Saint John to Moncton1X Daily2X Daily1X Daily Moncton to Miramichi1X Daily2X Daily1X Fri Sat Sun Miramichi to Moncton1X Daily2X Daily1X Fri Sat Sun Moncton to Amherst4X Daily6X Daily3X Daily Amherst to Moncton4X Daily6X Daily3X Daily Moncton to Charlottetown1X Daily2X Daily1X Daily Charlottetown to Moncton1X Daily2X Daily1X Daily Moncton to Halifax3X Daily5X Daily3X Daily
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PastPresentFuture RouteMaritime Bus MinimumMaritime Bus MaximumAcadian Service Now Halifax to Moncton3X Daily5X Daily3X Daily Moncton to Truro3X Daily5X Daily3X Daily Truro to Moncton3X Daily5X Daily3X Daily Truro to Antigonish2X Daily4X Daily Antigonish to Truro2X Daily4X Daily * Sydney to Antigonish1X Daily2X Daily1X Daily * Antigonish to Sydney (St. Peter's)--1X Daily * Sydney to Antigonish (St. Peter's)--1X Daily Halifax to Truro4X Daily7X Daily Truro to Halifax4X Daily7X Daily * Halifax to Wolfville1X Daily2X Daily1X Daily, 2X Fri * Wolfville to Halifax1X Daily2X Daily1X Daily, 2X Fri * Wolfville to Digby--1X Daily * Digby to Wolfville--1X Daily * Halifax to Yarmouth (Trius Tours)--1X Daily * Yarmouth to Halifax (Trius Tours)--1X Daily
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PastPresentFuture Coordinated Shuttle Services * Maritime Bus is negotiating with Bernie's Shuttle Service to operate the above mentioned routes with a coordinated shuttle service. Kentville to Digby Digby to Kentville Yarmouth to Halifax Halifax to Yarmouth
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PastPresentFuture Times for Each departure RouteDeparturesAcadian Times Riviere-De-Loup to Moncton 4:15 am, 11:15 am Moncton to Riviere-De- Loup 12:00 am, 5:30 pm2:15 pm, 7:45 pm Fredericton to Moncton 8:30 am, 11:20 am, 5:45 pm11:20 am, 5:45 pm Moncton to Fredericton 10:30 am, 12:00 pm, 5:30 pm11:30 am, 5:30 pm Fredericton to Saint John 7:00 am, 4:00 pm5:45 pm Saint John to Fredericton 7:00 am. 5:30 pm5:40 pm Moncton to Saint John 12:30 pm, 5:30 pm12:00 am Saint John to Moncton 8:30 am, 2:30 pm3:00 pm Moncton to Miramichi 7:00 am, 12:30 pm11:45 am Miramichi to Moncton 9:30 am, 2:30 pm2:15 pm Moncton to Amherst 7:00 am, 9:30 am, 12:00pm, 2:15 pm, 5:00 pm, 8:30 pm9:00 am, 2:00 pm, 8:15 pm
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PastPresentFuture RouteDeparturesAcadian Times Amherst to Moncton 8:30 am, 10:30 am, 1:30pm, 3:30 pm, 6:30 pm, 9:30 pm10:15 am, 4:00 pm, 7:05 pm Moncton to Charlottetown 9:30 am, 5:00 pm2:00 pm Truro to Moncton 9:30 am, 12:30 pm, 2:30 pm, 5:30 pm, 8:30 pm8:55 am, 2:25 pm, 5:45 pm Truro to Antigonish 9:30 am, 12:30 pm, 5:30 pm, 8:30 pm11:55 am, 1:05 pm, 5:15 pm, 8:50 pm Antigonish to Truro 8:00 am, 11:00 am, 3:00 pm, 7:00 pm7:25 am, 12:00 am, 3:15 pm, 7:20 pm Antigonish to Sydney 11:00 am, 7:00 pm2:20 am, 7:20 pm Sydney to Antigonish 7:00 am, 3:00 pm7:30 am, 4:00 pm Halifax to Truro 8:00 am, 10:00 am, 11:00 am, 1:00 pm, 4:00 pm, 7:00 pm 7:15 am, 10:00 am, 11:30am, 12:45 pm, 3:30 pm, 4:00 pm, 6:45 pm, 7:00 pm Truro to Halifax 9:30 am, 12:30 pm, 2:30 pm, 4:30 pm, 7:30 pm, 8:30 pm, 11:00 pm 9:00 am, 11:35 am, 2:10 pm, 4:55 pm, 5:00 pm, 9:15 pm, 10:45 pm Halifax to Kentville 7:00 am, 4:00 pm1:30 pm, 8:00 am Fri Only Kentville to Halifax 8:30 am, 5:30 pm4:15 pm, 10:45 am Fri Only
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PastPresentFuture RouteStops along the route Riviere-De-Loup - Moncton Edmunston, St-Leonard, Grand Falls, Perth Andover, Florenceville, Hartland, Woodstock, Meductic, Fredericton, Oromocto, Young's Cove Fredericton - Moncton Oromocto, Young's Cove Fredericton - Saint John Oromocto Moncton - Saint John Sailsbury, Petitcodiac, Sussex Moncton - Miramichi Shediac, Bouctouche, Rexton, Kouchibouguac Moncton - Amherst Sackville Moncton - Charlottetown Sackville, Amherst, Cape Tormentine, Borden, Summerside, Hunter River Moncton - Halifax Sackville, Amherst, Springhill, Oxford, Truro, Stewiacke, Elmsdale, Halifax Airport, Dartmouth Moncton - Truro Sackville, Amherst, Springhill, Oxford Truro - Antigonish Bible Hill, New Glasgow, Southerland River, Barney's River Antigonish - Sydney Monastery, Harve Boucher, Aulds Cove, Port Hawksbury, Glendale, Whycocomagh, Baddeck, Milleville, North Sydney, Sydney River Halifax - Truro Dartmouth, Halifax Airport, Elmsdale, Stewiacke Halifax - Wolfville Lower Sackville, Falmouth
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PastPresentFuture Benefits to Proposed Routes Maximum 5 daily departures from Moncton/Halifax Evening departure (7pm) from Halifax to Moncton Morning departure (7am) from Moncton to Halifax More connections to Via Rail Schedule Frequencies and scheduled times meet passenger travel needs Access all points in the Maritimes within the same day
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PastPresentFuture Tri-Maritime Bus Network Inc. Financial Projections Year one ending PerBased on min kilometerkilometers Estimated Kilometers 2,260,080 Revenues 3.35 7,571,268 Expenses Fuel 0.52 1,175,242 Commissions 0.15 339,193 Wages - admin 0.48 1,080,734 Wages - drivers 0.40 904,032 Depreciation 0.53 1,197,842 Interest 0.15 339,012 Parts 0.30 678,024 Mechanics 0.12 280,000 Safety, compliance and training 0.04 100,000 Insurance/registrations 0.10 226,008 Cleaning 0.05 113,004 Lease costs 0.16 356,800 Other administration costs 0.09 200,000 Communication 0.03 60,000 Travel and misc expenses 0.13 295,000 Total Expenses 3.25 7,344,891 Net Income 0.10 226,377 Estimated additional costs savings over Acadian Lines Rent savings (use current Facilities) 250,000 Administration synergies 140,000 Processing savings (New Technology) 100,000 Driver wages savings 200,000 690,000
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PastPresentFuture Tri-Maritime Bus Network Inc. Kilometer and Revenue Projections FrequencyKilometersRevenue per KM KilometersMinMaxMinMaxMinMax Riviere-De-Loup to Fredericton38922 283,970 951,300 Fredericton to Riviere-De-Loup38922 283,970 951,300 Fredericton to Moncton17023 124,100 186,150 415,735 562,173 Moncton to Fredericton17023 124,100 186,150 415,735 562,173 Fredericton to Saint John11312 41,245 82,490 138,171 235,509 Saint John to Fredericton11312 41,245 82,490 138,171 235,509 Moncton to Saint John15212 55,480 110,960 185,858 316,791 Saint John to Moncton15212 55,480 110,960 185,858 316,791 Moncton to Miramichi14812 54,020 108,040 180,967 308,454 Miramichi to Moncton14812 54,020 108,040 180,967 308,454 Moncton to Amherst6646 96,360 144,540 322,806 436,511 Amherst to Moncton6646 96,360 144,540 322,806 436,511 Amherst to Charlottetown16512 60,225 120,450 201,754 343,885 Charlottetown to Amherst16512 60,225 120,450 201,754 343,885 Amherst to Truro10635 116,070 193,450 388,835 571,451 Truro to Amherst10635 116,070 193,450 388,835 571,451 Truro to Antigonish11424 83,220 166,440 278,787 475,186 Antigonish to Truro11424 83,220 166,440 278,787 475,186 Antigonish to Sydney22012 80,300 160,600 269,005 458,513 Sydney to Antigonish22012 80,300 160,600 269,005 458,513 Halifax to Truro9437 102,930 240,170 344,816 668,702 Truro to Halifax9437 102,930 240,170 344,816 668,702 Halifax to Wolfville8812 32,120 64,240 107,602 183,405 Wolfville to Halifax8812 32,120 64,240 107,602 183,405 2,260,080 3,723,000 7,571,268 11,023,759 Weighted average revenues per kilometer 3.35 2.96
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PastPresentFuture Proposed Regional Network Map Orange – planned routes Yellow – routes serviced by smaller shuttle operators Proposed Regional Network Map Orange – planned routes Yellow – routes serviced by smaller shuttle operators
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PastPresentFuture
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PastPresentFuture Request to Provincial Governments and Utility and Review Boards Approval to operate the Line Run effective December 1, 2012 Implementation of a strong working relationship with the Provincial Governments and the Utility and Review Boards of NS and NB
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PastPresentFuture Maritime Bus Company A Maritime owned and operated Company Effective business model by combining the Line Run with an existing Charter company Associated with a Motor Coach Group that has a proven track record
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PastPresentFuture Committed to the Maritimes
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