1. West Chester Borough Master Parking Plan West Chester, PA February 9, 2016

2. TimHaahs Parking studies and management consulting Parking planning and design Public-private initiatives Master planning Creating “people” places

3. Project Understanding Conduct public workshops Evaluate parking inventory, utilization, traffic impacts, & parking experience Project future demand based on growth & development Identify parking adequacy Provide GIS mapping of parking resources (Cedarville) Maximize existing assets Parking system management recommendations Identify strategic locations for future supply

4. Study Methodology Research – Previous Studies, Parking Rules and Regulations, Zoning Ordinances – Future Development and Redevelopment Plans – Growth projections: Population, University Enrollment, etc. Meetings – Study Kick-off meeting with the Borough – Confirm study area and sub-areas (zones) – Public/Stakeholder Workshop

5. Study Methodology Site Observations and Data Collection Efforts – On- and Off-Street Parking Inventory and Utilization – Wayfinding and Signage – Loading and Unloading (Delivery) – Lighting conditions, safety, and security – General traffic flow and roadway circulation – Event Parking – Enforcement Activities – Pricing Impact on Demand Distribution – Implementation of TDM practices Data Analytics – Current Parking Adequacy Overall and By Zone – Future Parking Adequacy Overall and By Zone

6. Study Methodology Parking Operations and Management Recommended TDM Strategies (low cost, high impact) Recommended pricing strategies to distribute demand and maximize utilization of existing parking resources (Market Driven Demand Pricing) Suggested Zoning Ordinance Amendments and/or New Ordinances (i.e. the specific locations and times where loading and unloading may currently take place) Identification of Areas With Lighting, Wayfinding, and Signage Concerns and Recommendations for Improvement Recommendations for Special Events Identify locations for new parking development Catalyst for redevelopment Integrate with mixed-use Create vibrancy

7. Local Parking Experience West Chester, PA – Borough of West Chester West Chester, PA –West Chester University Abington, PA – Transit Revitalization Allentown, PA – Allentown Parking Authority Ardmore, PA – Lower Merion Township Bryn Mawr, PA – Lower Merion Township Chester County, PA – University of Pennsylvania Health System East Stroudsburg, PA – East Stroudsburg University Philadelphia, PA – University of Pennsylvania Health System Atlantic City, NJ – Redevelopment Authority Fort Lee, NJ – Borough of Fort Lee Glassboro, NJ – Rowan University Newark, NJ – New Jersey Institute of Technology Metuchen, NJ – Borough of Metuchen Wilmington, DE – Wilmington Parking Authority

8. Why TimHaahs? Proven ability to deliver Extensive local experience Extensive Borough experience similar to West Chester Expertise with planning, supply/demand analysis, financial feasibility, operational and implementation plans, and design. Out of the box thinking Maximizing existing parking assets – operational experience

9. THANK YOU!

11. Public Spaces Hub of activity Architectural feature Sculpture Garden Use Parking to Create “People Places”

12. Cost of Structured Parking Major land uses Retail: 3 to 5 spaces per KSF Restaurant: 10 to 15 spaces per KSF Office: 2.8 to 5 per spaces KSF Residential: 1 to 2 spaces per unit More space for cars than humans! Cost $18K - $22K / space 500 space facility : $10M Debt Service - $ 650,000 / year Operating cost - $ 225,000 / year $1750 per space / year $145 per space / month

13. Is it Feasible? What are the costs of parking development What revenues are possible What are the expenses 10 Year Pro Forma

14. Creative Financing Revenue Bonds System Financing Payment in Lieu of Parking P3 Partnerships

15. Rightsize Parking How much parking is truly needed – Share parking – Apply appropriate ratios – Maximize on-street – Promote bike / walk – Price parking – Smart Parking Strategies!