1. 1 UNDERSTANDING INSIGHTS SOLUTIONS …………………….

2. WHO WE ARE Proudly-South African full-service qualitative research agency, established in 1997 A recognised authority in qualitative research in South Africa Specialised qualitative and quantitative services Competent and confident staff with extensive in-depth financial, advertising, marketing and international research experience Fully BEE compliant National and African footprint 2

3. WHAT MAKES US DIFFERENT COMPETITIVE pricing structure Quality in-house RECRUITMENT 24 years of BLUE-CHIP project experience More than two decades of experience, delving into the UNIQUE South African consumer profile PERSONALISED approach to every client brief and COMMITMENT to research objectives FLEXIBLE, hands-on boutique agency ADAPTABLE and unique research methodologies Comprehensive research scope backed by real experience Comprehensive reporting with STRATEGIC and IMPLEMENTABLE recommendations Knowledgeable assistance in designing marketing strategies for the FUTURE 3

4. OUR PROCESS ANALYSIS ATTITUDES BEHAVIOURS MOTIVATIONS EXPECTATIONS REACTIONS GOALS INSIGHTS SOLUTIONS STRATEGY OPPORTUNITY INSPIRATION COST SAVING 4 YOUR CONSUMER

5. A BRAND-DRIVEN RESEARCH APPROACH We live in a world where brands dominate the consumer mindscape. Your product does not exist in the mind of your consumer without the prior awareness of your brand. The relationship between your consumers and your brand is the fundamental platform from which any research project must proceed. 5

6. CURRENT AND PAST CLIENTS 6

7. South AfricaGhanaNamibia Mozambique AngolaBotswana Zimbabwe Egypt AFFILIATIONS AND EXPERIENCE ACROSS AFRICA AFRICAN REACH 7

8. METHODOLOGIES BRAND-IN-MARKET Market Segmentation Category Behaviour (Decision-making, Usage and Attitude) Consumer Lifestyle Research Insight Generation (New Product Development, Ideation) Market Landscape Studies BRAND-IN-MIND Advertising Testing (Copy, Creative, Storyboard) Campaign and Media Evaluation Brand Architecture (Image, Positioning, Equity) Comm. Strategy Evaluation BRAND-IN-STORE Packaging Tests Shelf Evaluation New Product Development Mystery Shopper Research LINKED TO A BRAND-DRIVEN APPROACH CONSUMER JOURNEY 8

9. MAIN RESEARCH METHODOLOGIES See Addendum for full list of methodologies 9 METHODOLOGIES Targeted Focus Groups New car evaluation and pricing clinics Ethnography/ In- house product placements + Observation Telephonic interviewing In-depth face-to- face laddering Interviews Mystery Shopping Accompanied Shopping Online Social Media Engagement

10. OPERATIONAL RESEARCH SERVICES PROJECT MANAGEMENT From brief to report, managed by experienced researchers who understand the needs of their clients. MODERATING More than 4 000 sessions moderated since inception of company. Unilever accredited moderators. VENUES Two fully-equipped venues (one with FocusVision) in Cape Town, and a list of approved venues to choose from in every major urban area / main research centre in South Africa. RECRUITING Own in-house dedicated recruiting team. Quality research starts with quality respondents. CATERING According to needs of client, anything from snacks to full meals. OPERATIONAL Transcripts, translation, digital recording, respondent transport, etc. TRAINING & WORKSHOPS Qualitative and Concept Writing training to clients and other stakeholders. Post-research workshops with brand and marketing teams to generate strategic directions for implementation of findings into brand plans, etc. 10

11. OUR VENUES Two fully-equipped research venues in Century City. One-way viewing facilities for clients in a comfortable air-conditioned space with full catering services. Modern, spacious facilities equipped with top quality audio and visual equipment. Live video streaming courtesy of FocusVision | www.focusvision.com. An environment where consumer, researcher and client feel equally at home. Ideal for meetings and creative brainstorming sessions. Private parking with 24 hour security. 11

12. OUR VENUES

13. ADDENDUM 13

14. FULL LIST OF METHODOLOGIES Standard/Classic focus groups Internet-based focus groups In-depth laddering interviews Business-to-business interviews Consumer immersions Mystery shopping In-home interviewing and observation Township visits Insight generation Ethnography: visual observations of consumer buying behaviour in action Tracking consumers’ behaviour across various categories on video “A day in the life” of the consumer Desk Research Shopping centre intercepts Accompanied shopping Telephonic interviews Full spectrum static car clinics with video recording 14

15.  EXPERIENCE Director and founder Qualitative Director Research International Research manager BPSA, Mercedes Benz SA Unilever accredited moderator Lecturer of Marketing Research as University of Stellenbosch (USB)  QUALIFICATIONS B.Sc. Hons (Stellenbosch) Post Grad Diploma in Marketing Management (UNISA) 15 CHRISTINE STEARMAN - MD

16. THE TEAM 16 OPERATIONS AND RECRUITMENT MARKETING AND STRATEGY WAARITH PARKER Senior Research Executive Quantitative Data-Analyst B2B Research Specialist BCom (Hons), B Admin waarith@solworks.co.za KATHY STEWART H.R. & Communication Manager GSB MBA kathy@solworks.co.za ASHLEIGH EAVE Research Executive Account Manager BA (Marketing Communication) ash@solworks.co.za LISA VAN VUUREN Research Executive National Diploma (Marketing Management) lisa@solworks.co.za

17. GET IN TOUCH WITH US 17 Tel: +27 (0)21 555-1223 Fax: +27 (0)21 555-1209 www.thesolutionworkshop.co.za CHRISTINE STEARMAN MD christine@solworks.co.za 082 808 1239 CHRISTINE STEARMAN MD christine@solworks.co.za 082 808 1239 ADDRESS The Solution Workshop 139 Millennium Business Park Edison Way Century City 7441 ADDRESS The Solution Workshop 139 Millennium Business Park Edison Way Century City 7441

18. 18 UNDERSTANDING INSIGHTS SOLUTIONS …………………….