1. End-User Involvement Coordinators’ Day, 21/6/2016 Cornelia Schauber, YOUSE GmbH

2. About YOUSE

3. © 2016 www.youse.de | End-User Integration | Cornelia Schauber YOUSE: Who we are Interdisciplinary user integrators

4. © 2016 www.youse.de | End-User Integration | Cornelia Schauber We know which UX-methods provide the best results for your research issues. Who are your users and what to they require, so solution approaches do address the users’ real needs? How is it possible to create intuitive designs, so users do not have to think actively about how to use the product? How is the relationship of usage defined? How to improve it? Shadowing / Observation Interviews Online-Surveys Personas / Moodboards Focus group Diary-studies... Customer Journeys Design Scenarios (Rapid) Prototyping User Stories Card Sorting Proof of Concept... Usability / UX Tests / Field test Expert evaluation / Walkthrough Wizard-of-Oz Thinking Aloud... USER RESEARCH DESIGN & DEVELOPMENT TESTING & EVALUATION YOUSE: Our Expertise Holistic methodical expertise

5. © 2016 www.youse.de | End-User Integration | Cornelia Schauber YOUSE: Our Basis ISO 9241-210

6. © 2016 www.youse.de | End-User Integration | Cornelia Schauber YOUSE: What we do Some of our Research Projects KANTATE (BMBF) ALIAS (AAL-JP) Trans.Safe (AAL-JP) Robot-ERA (FP7) LeguAN (BMELV) MyCyFAPP (Horizon2020) GuidingLight (AAL-JP) CONTACT (BMBF) LivingCare (BMBF)

7. End-User Integration: Why is it important?

8. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Integrating users Why? Malkovich Bias: „Everybody uses technology the same way you do.“

9. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Integrating users What happens if you don‘t https://vimeo.com/128873380

10. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Integrating users Why?  Mind the gap: AAL solutions target at senior end- users, but are developed by „young techies“  Bad usability and missing added value lower usage and market success  Make sure to know your users and the context of use! Be Aware: User integration is a major aspect of the review process in AAL-JP projects!

11. End-User Integration: The Supporting Material

12. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Best Practice of User integration Surveys, Interviews, Desk Research Survey of end-user organizations Survey of user integration methods employed -3 telephone interviews -Online survey (44 responses) -Analysis of ca. 30 deliverables Knowledge Base Guideline + Toolbox Goals Steps taken -Online survey (86 responses) -Analysis of 104 proposals -Online-research -Creation of database -Research on user integration methods from various fields -Analysis and evaluation of methods -Analysis of ca. 30 deliverables -Secondary research (online, articles, statistics)

13. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Sources of methods for user integration User Integration Ethnograhic Studies User Inclusion Workshops Usability Studies User Testing Interviews Design Thinking User Studies Market Research Marketing Engineering Social Sciences Ergonomics Design Scrum Medical Sciences... Service Design Interface Design Questionnaires Rapid Prototyping Card Sorting Field Trials Agile Diary Studies Focus Groups Customer Journey Experiments

14. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Supporting Material for Integrating Users Knowledge Base – Guideline - Toolbox Knowledge BaseGuidelineToolbox

15. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Supporting Material for Integrating Users Knowledge Base

16. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Supporting Material for Integrating Users Guideline

17. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Supporting Material for Integrating Users Toolbox

18. © 2016 www.youse.de | End-User Integration | Cornelia Schauber www.aal-europe.eu/involving-end-users Supporting Material for Integrating Users Where to find it:

19. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 1- Understanding Method Example: Shadowing

20. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 1- Understanding Method Example: Shadowing

21. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 2 – Conceptualization Method Example: Walt-Disney

22. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 2 – Conceptualization Method Example: Walt-Disney

23. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 3 – Testing Method Example: Paper-Prototyping

24. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Phase 3 – Testing Method Example: Paper-Prototyping

25. End-User Integration: Some Insights & Advice

26. © 2016 www.youse.de | End-User Integration | Cornelia Schauber User Integration Throughout your developmental process Phase 1: Understanding Understand needs of end-user groups Understand the context of use Know the current solutions Phase 2: Conceptualization Define target group Create ideas to fulfil user needs Develop use cases – and check them! Phase 3: Testing & Iteration Test components or system in realistic /real environments Constantly improve on it Define the customers, too! Integrate them from the beginning! Business Modelling

27. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Integrating users Some advice  Start recruiting early – it takes time to establish trust (and to get an ethical approval)  Do not re-invent the wheel – use literature about users and their needs whenever available (> especially in international projects with users from different countries)  Specify your target group well: „Seniors“ are NOT one homogenous group  Use a mixture of methods to...  Get deep insights into the world of your users (qualitative, e.g. interviews)  Validate your findings on a bigger scale, identify tendencies  Let technical partners get into contact with real users (but make sure they do not „frighten“ them)  Make sure that the implementation of prototypes in field trials is well accompanied (and calculate the effort for it in the proposal already)  Enjoy meeting the users – you will always have some stories to tell

28. © 2016 www.youse.de | End-User Integration | Cornelia Schauber Seite 28 Questions? Remarks?

29. Thank you for your attention! YOUSE GmbH Berlin Winsstraße 62 | 10405 Berlin, Germany +49 (30) 20 17 98 00 YOUSE GmbH München Kyreinstr. 18 | 81371 Munich, Germany +49 (89) 21 55 63 47 www.youse.de | info @ youse.de YOUSE GmbH Stuttgart Gutenbergstr. 77a | 70179 Stuttgart, Germany +49 (89) 21 55 63 47

30. © 2016 www.youse.de | End-User Integration | Cornelia Schauber 7 Issues to Consider Before Integrating Users From Goal Setting to Ethics Set targets Specify target/user group Select UI method Recruit users Incentivize Establish a goal for user integration Create a common understanding within the project team Understand user groups (e.g. primary, secondary, tertiary users) Select users according to innovation phase Select UI method according to Aim of UI Users of UI Effort Individual/pers onal recruiting Group recruiting (e.g. in sport clubs) Professional recruiting Extrinsic motivation (e.g. money) Intrinsic motivation (e.g. personal satisfaction, social inclusion) Prepare for the unforeseen What happens with dropouts What happens with accidents What happens with delays Consider the ethics Be sure to have an informed consent Be sure to have an exit strategy for the end of the UI