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Communication, Culture & Identity Chapter 3. Intercultural Communication Intercultural communication is communication between and among individuals and.

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Presentation on theme: "Communication, Culture & Identity Chapter 3. Intercultural Communication Intercultural communication is communication between and among individuals and."— Presentation transcript:

1 Communication, Culture & Identity Chapter 3

2 Intercultural Communication Intercultural communication is communication between and among individuals and groups whose cultural backgrounds differ 2 Chapter 3

3 Defining Culture Culture is the shared, personal, and learned life experiences of a group of individuals who have a common set of values, norms, and traditions 3 Chapter 3

4 Culture is learned – Enculturation – when a person learns to identify with a particular culture’s thinking, ways of relating, and worldview Chapter 3 4 Defining Culture

5 Chapter 3 5 Defining Culture Culture is learned – Acculturation – when you become accustomed to and embrace the appropriate behaviors and rules of the host culture

6 Defining Culture Culture creates community – Community - the common understanding among people who are committed to co-exiting together 6 Chapter 3

7 7 Defining Culture Culture creates community – Co-cultures – cultures within cultures – Culture clash – conflict over cultural expectations Culture is multileveled

8 Diversity in the United States Intercultural contact is pervasive in the United States 8 Chapter 3

9 This diversity affects: – Family structure – Corporations – Religious institutions – Schools – Media Chapter 3 9 Diversity in the United States

10 Why Study Intercultural Communication? Technological imperative – technology has facilitated the understanding of many diverse cultures around the world 10 Chapter 3

11 11 Why Study Intercultural Communication? Demographic imperative – the influx of immigrants has changed the workforce in the United States

12 Chapter 3 12 Why Study Intercultural Communication? Economic imperative – the global marketplace has made intercultural understanding necessary for most all business transactions

13 Why Study Intercultural Communication? Peace imperative – the resolving of world conflicts requires cultural understanding Self-awareness imperative – understanding our own worldview aids in cultural awareness 13 Chapter 3

14 14 Why Study Intercultural Communication? Ethical imperative – we are obligated to appreciate cultural variations in values, dating, marriage, and intimacy

15 Cultural Dimensions Uncertainty avoidance – Cultures high in uncertainty avoidance desire predictability – Cultures low in uncertainty avoidance are unthreatened by change 15 Chapter 3

16 16 Cultural Dimensions Distribution of power – Cultures high in power distance show respect for status – Cultures low in power distance have the belief that power should be equally divided among people

17 Cultural Dimensions Masculinity-femininity – Masculine cultures value competitiveness, material success, and assertiveness – Feminine cultures value quality of life, affection, and caring for the less fortunate 17 Chapter 3

18 18 Cultural Dimensions Individualism-collectivism – Individualistic cultures value individual accomplishments – Collectivist cultures value group collaboration

19 Challenges of Intercultural Communication Ethnocentrism – judging other cultures by your own cultural standards Stereotyping 19 Chapter 3

20 20 Challenges of Intercultural Communication Anxiety and uncertainty – uncomfortable around people who are different from us – In-group - groups that we feel we belong to – Out-group – groups that we don’t feel we belong to

21 Challenges of Intercultural Communication Misinterpretation of nonverbal and verbal behaviors Assumption of similarity or difference 21 Chapter 3

22 Choices for Intercultural Communication Know your biases and stereotypes Tolerate the unknown 22 Chapter 3

23 23 Choices for Intercultural Communication Practice cultural respect – Cultural empathy – understanding others perspectives and relating to them – Cultural relativity – observers should never condemn a practice of a culture that they do not belong to

24 Choices for Intercultural Communication Educate yourself Be prepared for consequences Relate to the individual, not the culture Reevaluate and eliminate your prejudices 24 Chapter 3


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