2. Briefing on Tourism and Wildlife SHEDRACK MASHAURI Principal Tourism Officer 17 th September, 2008

3. Tourism and Wildlife Management Sector

4. 3 Introduction Development Objective of the Sector is to Maximize Benefits from Sustainable Tourism and Wildlife Resources Cooperation in Tourism and Wildlife, Article 115 and 116 of the Treaty  Promote a collective and co-ordinated approach for marketing quality tourism  Co-ordinate the establishment of a Common Code of Conduct to guide standardized hotel classification, and harmonise the professional standards of agents in tourism and travel industry within the Community;  Establish a legal framework for cooperation in the tourism sector;  Initiate and co-ordinate a Cost Benefit Analysis Study for development and a joint marketing plan and its implementation;  Promote a collective and co-ordinated policy for the conservation and sustainable utilization of wildlife and other tourist sites in the Community;  Initiate a study on cooperation in hunting, anti-poaching, preservation of wildlife migratory routes and conservation of fauna;  Coordinate efforts for marketing East Africa as a single tourist destination; and  Implement Council decisions relevant to the sector and prepare progress and annual reports.

5. 4 Interventions of EAC Development Strategy 2006-2010 Market and promote East Africa as a single tourist destination Operationalise the East African Tourism and Wildlife Conservation Agency (EATWCA); Implement the Criteria for Classification of Hotels, Restaurants, and other Tourist facilities; Harmonize policies and legislation on Wildlife Conservation and Management Adopt a regional approach to the protection of wildlife resources from illegal use and practice Adopt a regional approach for participation in regional and international treaties/agreements on wildlife conservation and management; and Enhance capacity building in the tourism and wildlife sector.

6. 5 Tourism and Economy Today, the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. Tourism has become one of the major players in ‎international commerce, and represents at the same time one of the main income ‎sources for many developing countries. This growth goes hand in hand with an ‎increasing diversification and competition among destinations.‎

7. 6 Tourism and Economy (contd.) The contribution of Travel & Tourism to World’s Gross Domestic Product (GDP) is expected to rise from 9.90% (US$5,890 bn) in 2008 to 10.50% (US$10,855 bn) by 2018. While the contribution of Travel & Tourism to the East African Countries Gross Domestic Product (GDP) is expected to fall from 7.60% (US$6,405.6 Miln) in 2008 to 7.56% (US$11,973.8 Miln) by 2018. Real GDP growth for the Travel & Tourism economy in the EA region is expected to be 2.74 % in 2008, down from 4.0% in 2007, but to average 4.54% per annum over the coming 10 years. The contribution of the Travel & Tourism economy to total employment is the EA region is slightly expected to fall from 1,737,000 jobs in 2008, 6.08% of total employment, to 2,163,000 jobs, 6.04% of total employment by year 2018.

8. 7 Achievements Overall Tourism and Marketing Plan and Strategy in Place East African Tourism and Wildlife Co- ordination Agency (EATWCA) has been established  The Board to prepare the agency’s operational procedures and guidelines has been established  Draft operational manual and protocol for the Agency has been prepared Partner States have been participating together in major International fairs like WTM in UK and ITB in Germany since November 2006 Promotional materials (DVDs, Brochures, Posters etc) have been produced and distributed East Africans are treated equally when using accommodation facilities and visiting attractions in the Partner States Why is EATWCA a Priority? Marketing arm of the EAC Provides a legal frame work of cooperation among Partner States from a wide range of stakeholders Centre ground of Private-Public partnership Initiate and coordinate Regional Tourism Policy Branding the EAC Initiate and coordinate research as per market needs and trend Enter into agreement(s) with private, international NGOs to support its promotion campaign.

9. 8 EAC Event at the ITB-Berlin 08

10. 9 EAC at the WTM Nov 2007

11. 10 East African Criteria for the Classification of Hotels, Restaurants and other Tourist facilities Criteria have been concluded and endorsed by the Council of Ministers Pre-testing exercises of the Criteria in Kampala and Arusha have been done Detailed Curriculum for Assessors is under development but stop gap programme to meet immediate needs is complete Grading certificates and plaques have been approved

12. 11 Focus Activities Soliciting funding to support operationalization of the EATWCA: −proposals have been submitted to different donors (e.g. Government of India) Finalization of the operational documents for the EATWCA: −stakeholders consultation process in Partner States −approval by Sectoral Council responsible for Tourism at its next meeting Recruitment of more Hotel Assessors to speed up standardization of Hotels using the EAC criteria −training of assessors will start in FY 2008/09 at Kenya Utalii College

13. 12 Other Initiatives A draft MOU between EAC and UN-WTO is in progress Proposal for development of Tourism Crisis Management Plan for East African Countries under scrutiny Exploration of stronger tourism links with markets like China and Japan is underway A proposal for the regional tourism fair by 2009 in collaboration with UN-WTO Commission for Africa is being drafted. The concept note of East African Tourism Web Portal is being finalized.

14. 13 ShorterFrequentindependent E-based plan E-finance Last-Hrs High Life DEMAND East African  low connectivity, sometimes unreliable  Limited reliable high class facilities  New competitors neighbouring region & new business models  New products  Inadequate funding  Branding SUPPLY Context Web Challenges and Constraints

15. 14 WILDLIFE MANAGEMENT Permanent Sub-committee on Wildlife Conservation and Management has been established The TOR and activities implementation plan prepared Plan to review the TOR to focus on: − Regional approach for participation in regional and international treaties/agreements on Wildlife Conservation and Management. − Protection of Wildlife Resources from illegal use for the benefit of present and future generations. − Development of a strategy for harmonization of policies and legislation on Wildlife Conservation and Management. − Bring out and attach emphasis on the uniqueness and high value of East Africa’s unique Wildlife Resources. − Creation of an enabling environment allowing for active participation of all stakeholders involved in Wildlife Conservation and Management in East Africa. Updating of the TOR and identification of activities and preparation of plan of action will be done in FY 2008/09

16. 15 Conclusion and Recommendations Regional Tourism Development and Wildlife Management will continue to depend on:  Step-by-step Partner States amicable collaboration  Close collaboration between stakeholders  Increased planning, monitoring and evaluation efforts  Provision of adequate resources  Increased investment  Diversification of tourism products  Quality control and monitoring

17. Thank you for your attention