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2.  Introduction  Market Research  Findings  What is BearVision?  Why use BearVision do?  Technical Specifications  Why Not Use It For…  Our Main Competitors  Future Improvements To BearVision

6.  The person actually buying the product  Asking questions relevant to them  No preference to sample.

10.  Primary Target Audience: ◦ Monkey Plush Toy ◦ Uses Technology ◦ In the Colour Blue  Secondary Target Audience: ◦ Teddy Bear Plush Toy ◦ Priced Between £20 - £30 ◦ Uses suitable technology

11. BearVision is a classic but new and enjoyable way to view your own images, and not only for children but for adults to enjoy Use BearVision to display your images on a high quality screen, get them off of your computer and out there for people to see.

12.  BearVision exists to display your photos for anyone in your home or wherever you choose to display BearVision.  Customise the viewing options to your liking; the timings, fade options and colour schemes are just a few ways of customising your BearVision.  Easily upload photos onto BearVision using a USB storage device.  Use the device in any room of your home from the children’s bedroom to the living room mantle piece.

13.  Weight – Under 1Kg  Dimensions – 10 inches high  The feel of BearVision – Soft and cuddly just like any Teddy Bear!  Screen – 3.5 inch diagonal screen 320x240 pixels (Touch Screen)  Memory Capacity – 8GB, enough memory to store at least 500 images  Connectivity – USB interface for easily uploading new images  Daughterboard – gumstix Palo35 (98.5mm x 64mm)

14.  Teaching kids words to the pictures that they see on BearVision  Loved ones can easily be displayed on BearVision to view all day long  A friendly bear with a changing face  Get the digital photos off the family computer and show them off

15. What can the iTeddy do? Music Photo slideshow Games Movies Designed for the 3-11 age range. What can the Animal Alley do? Photo slideshow (up to 59 photos)

16. “A picture is worth a thousand words”

17.  Built in speakers  Increase On-board Memory expansion  Line-out to connect external audio devices  Touch screen games  Payable downloadable images  User Interface improvements: ◦ Timings ◦ Transition effects

18. Teddy Bears and Friends -> The history of the Teddy Bear, Retrieved Saturday 29 th march 2010 http://www.teddybearandfriends.com/archive/articles/history.html iTeddy. (2010). iteddy_small, Retrieved Saturday 29 th march 2010 http://www.redferret.net/wp-content/uploads/2007/07/iteddy_small.jpg Toys R us. (2010). Animal Alley My Photo Bear, Retrieved Saturday 29 th march 2010 http://www.toysrus.co.uk/Toys-R-Us/Toys/Soft-Toys/Animal-Alley-My-Photo- Bear(0028970)